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Instructions for Integrated Marketing Communication College Essay Examples

Title: Integrated Marketing Communications Is the whole greater than the sum of its parts

Total Pages: 12 Words: 3418 Sources: 20 Citation Style: Harvard Document Type: Essay

Essay Instructions: “Integrated Marketing Communications: Is the whole greater than the sum of its parts?”

Please use example of the integrated marketing communication of NIKE to agree with this statement and also write the following.

Most communication experts now appear to agree that in order to increase likelihood that their communication will work, it is necessary to integrate all aspects of the communications mix so that they work together. But how often is this achieved in practice? It might seem that IMC is more of a goal that has yet to be achieved rather than common marketing practice in the market place. In the essay, you need to identify the benefits and barriers to integrated marketing communications (IMC). You are required to defend your analysis by showing either how an advertising campaign of NIKE could be improved via an IMC strategy or how NIKE has already delivered an IMC in the market place. Your essay should review the academic and practioner debates on the benefits and drawbacks of IMC in theory and in the practice. Your essay should provide further support for these claims or provide evidence to question the claims of authors and practioners.

Excerpt From Essay:

Essay Instructions: Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy

I want Wizzy to write my marketing plan for Coca-Cola. Please write questions in the assignment and place the answers underneath. Please Please provide a full explanation of the answer with at least 3 examples. Please cite sources throughout the assignment. Please Please make sure that every answer is at least 1 page long.

1. Discuss the company?s advertising strategy and how it aligns with its marketing goals.

2. Discuss how the effectiveness of the advertising will be measured.

3. Discuss the promotional strategies that may be used in addition to advertising.

4. Develop an approach to measuring customer satisfaction with your company?s product/service.

5. Discuss how gaps in customer expectations and experiences will be addressed.

Excerpt From Essay:

Title: Integrated marketing communication

Total Pages: 14 Words: 3949 Works Cited: 35 Citation Style: APA Document Type: Essay

Essay Instructions: Assignment title:



It has been suggested that marketing communications will be the only sustainable competitive advantage in the 21st century. Critically evaluate this perspective, making reference to relevant academic literature and giving appropriate practical examples.


The assignment to critically evaluate and confirm that marketing communications will be the only sustainable competitive advantage in the 21st century. the SA need to not less that 6000 words including reference . we have to use from 25 - 35 references.

The assignment specification is attached


The body or the guideline which can be use to write the paper are as follow :

1. Introduction ( 250 words)

2. History of IMC ( 250 words)

3. Why and how IMC developed ( 250 words)

4. Why it is important ( 250 words)

5. Review the theory of the

a. Competitive advantage marketing ( 1000 words)

b. Relationship marketing ( 1000 words)

c. Integrated marketing communication ( 1000 words)

6. Barriers of IMC. ( 1000 words)

7. Case study ( to evalute the case study ) ( 500 words)

8. Conclusion (500 words)



check the site for more information.



regards


There are faxes for this order.

Excerpt From Essay:

Title: Integrated marketing Communication IMC Strategies

Total Pages: 5 Words: 1895 Bibliography: 5 Citation Style: APA Document Type: Research Paper

Essay Instructions: Assignment 4 is to write a report on how a U.S.-based company of your choice should implement its integrated marketing communication (IMC) strategies. In this assignment, you need to:

Choose a U.S.-based company;

Pick an existing product line offered by the company;

Research, discuss, and recommend how the company should implement its IMC strategies in two foreign countries of your choice; or

Research and describe how the company has implemented its IMC strategies in two foreign countries.

Also include the following key elements derived from your research:

Introduction– An overview of the company, its products/services, and the product line(s) to be analyzed and presented in this report.

Research Objectives– The objectives and goals of this research. Note that you need to make it clear to your audience that your analysis is on what has been implemented or should be implemented by the company.

IMC Strategies– A description of what the company has done or should be doing in the future with its product line that you choose to analyze. You need to explain considerations for the sequence/timing of the IMC strategies/actions.

Similarity and Difference in IMC Strategies– An analysis/explanation of common IMC strategies being implemented or to be implemented in both foreign countries and what might need to be done differently in each country.

The First IMC Element– A full analysis and discussion of the first IMC element (advertising, public relations, personal selling, sales promotion, or event marketing and sponsorship) and the reasoning behind it adopted for the product line.

The Second IMC Element– A full analysis and discussion of the second IMC element (advertising, public relations, personal selling, sales promotion, or event marketing and sponsorship) and the reasoning behind it adopted for the product line.

Conclusion– Summarize and conclude all your key findings (quantitative and qualitative).

Excerpt From Essay:

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