Integrated Marketing Communication Essays and Research Papers

Instructions for Integrated Marketing Communication College Essay Examples

Title: Integrated Marketing Communications Is the whole greater than the sum of its parts

  • Total Pages: 12
  • Words: 3418
  • Sources:20
  • Citation Style: Harvard
  • Document Type: Essay
Essay Instructions:Integrated Marketing Communications: Is the whole greater than the sum of its parts?”

Please use example of the integrated marketing communication of NIKE to agree with this statement and also write the following.

Most communication experts now appear to agree that in order to increase likelihood that their communication will work, it is necessary to integrate all aspects of the communications mix so that they work together. But how often is this achieved in practice? It might seem that IMC is more of a goal that has yet to be achieved rather than common marketing practice in the market place. In the essay, you need to identify the benefits and barriers to integrated marketing communications (IMC). You are required to defend your analysis by showing either how an advertising campaign of NIKE could be improved via an IMC strategy or how NIKE has already delivered an IMC in the market place. Your essay should review the academic and practioner debates on the benefits and drawbacks of IMC in theory and in the practice. Your essay should provide further support for these claims or provide evidence to question the claims of authors and practioners.

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References

Bowdin, G., O'Toole, W., Alle, J., Harris, R., McDonnell, I., 2006, Events Management, 2nd edition, Elsevier Science and Technology Books, ISBN 9780750665339

Fitzpatrick, K.R., 2005, the legal challenge of integrated marketing communication (IMC): integrating commercial and political speech, Journal of Advertising, Edition of December 22

Iacobucci, D., Calder, B., 2002, Kellogg on Integrated Marketing, 1st Edition, Wiley, John & Sons Incorporated, ISBN 9780471204763

Kim, I., Han, D., Schultz, D.E., 2004, Understanding the Diffusion of Integrated Marketing Communications, Journal of Advertising Research, Edition of March 2004

Lake, L., 2008, Integrated Marketing Communication (IMC), Marketing About, http://marketing.about.com/cs/glossaryofterms/l/bldef_imc.html. Ast accessed on January 23, 2008

Mara, J., 2000, Nike: Best Integrated Campaign - marketing campaign, Brandweek, Edition of June 5th

Paquet, P., Integrated Marketing Communications - Breakthrough, Buzzword or a Great Big Failure?, Corner Stone Word, http://www.cornerstoneword.com/edgepage/imc/imc.htm, last accessed on January 23, 2008

Peter, J.P., Donnelly, J.H. Jr., 2002, Preface to Marketing Management with Power Web, 9th Edition, McGraw Hill, ISBN: 0072834811

Taylor, J., Smith, P.R., 2004, Marketing Communications - an Integrated Approach, 4th Edition, Kogan Page Limited, ISBN 9780749442651

Schultz, E., Tannenbaum, S.I., Lauterborn, R.F., 1996, the New Marketing Paradigm: Integrated Marketing Communications, 1st Edition, NTC Publishing Group, ISBN 9780844234526

Vargas, R.D., 2005, Integrated Marketing Communications - an Effective, Comprehensive Approach, Business Ventures, FairFax County

Walters, B.A., Tang, Z., 2006, it-Enabled Strategic Management: Increasing Returns for the Organization, 1st Edition, Idea Group Publishing, ISBN 159140908X

Wirth, R.A., 2007, Integrated Marketing Communication, enTarga, http://www.entarga.com/mktgplan/imc.htm, last accessed on January 24, 2008

2002, Campaign Principles, Media Campaign, http://www.mediacampaign.org/publications/integr_plan/intro-3.html, last accessed on January 24, 2008

2006, Integrated Marketing Communications - Discover our step-by-step process to marketing communication success, Wisconsin School of Business, http://exed.wisc.edu/marketing/imc/default.asp, last accessed on January 23, 2008

2006, Integrated Marketing, the Centre for Integrated Marketing, http://www.centreforintegratedmarketing.com/marketing.phplast accessed on January 23, 2008

2007, Barriers to Integrated Marketing Communications, Slide Share, http://www.slideshare.net/stephan/w3-barriers-to-integrated-marketing-communications/last accessed on January 23, 2008

2007, Integrated Marketing Communications, Marketing Communications, Washington State University, http://www.wsu.edu/IntegratedMarketing/last accessed on January 24, 2008

2007, Nike's Impactful Approach to Media Relations, Strategic Public Relations, http://prblog.typepad.com/strategic_public_relation/2007/09/nikes-impactful.htmllast accessed on January 24, 2008

2008, Integrated Brand Communications, Interbrand, Marketing Power, http://www.marketingpower.com/content1294.phplast accessed on January 24, 2008

2008, Integrated Marketing Communications, Dictionary of Marketing Terms, American Marketing Association, http://www.marketingpower.com/mg-dictionary-view1569.phplast accessed on January 23, 2008

2008, Official Website of Nike, http://www.nike.com/index.jhtmllast accessed on January 24, 2008

Integrated Marketing: The Importance of Implementing an Integrated Marketing Plan for Your Small Business, Marketing Tips and Ideas, http://www.marketingtipsandideas.com/articles/integrated_marketing.htm, last accessed on January 24, 2008

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Title: Integrated Marketing Communication IMC Customer Satisfaction Strategy I Wizzy write marketing plan Coca Cola Please write questions assignment place answers underneath Please Please provide a full explanation answer 3 examples

  • Total Pages: 5
  • Words: 1431
  • References:7
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy

I want Wizzy to write my marketing plan for Coca-Cola. Please write questions in the assignment and place the answers underneath. Please Please provide a full explanation of the answer with at least 3 examples. Please cite sources throughout the assignment. Please Please make sure that every answer is at least 1 page long.

1. Discuss the company?s advertising strategy and how it aligns with its marketing goals.

2. Discuss how the effectiveness of the advertising will be measured.

3. Discuss the promotional strategies that may be used in addition to advertising.

4. Develop an approach to measuring customer satisfaction with your company?s product/service.

5. Discuss how gaps in customer expectations and experiences will be addressed.

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References

Bashford, S.. (2010, July). Cross-border creative. Marketing,28-29.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Cook, Richard. (1997, April). Going full out for integration. Campaign,16.

Crimmins, James, & Horn, Martin. (1996). Sponsorship: From management ego trip to marketing success. Journal of Advertising Research, 36(4), 11.

Fosfuri, A., & Giarratana, M.. (2009). Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets. Management Science, 55(2), 181-191.

Amos Golan, Larry D. Karp, & Jeffrey M. Perloff. (2000). Estimating Coke's and Pepsi's price and advertising strategies. Journal of Business & Economic Statistics, 18(4), 398-409.

Lavrakas, P., Mane, S., & Laszlo, J.. (2010). Does Anyone Really Know If Online Ad Campaigns Are Working? An Evaluation of Methods Used to Assess the Effectiveness of Advertising on the Internet. Journal of Advertising Research, 50(4), 4.

Rosenfield, James R. (1995, April). Integrate, don't dis-integrate. Sales and Marketing Management, 147(4), 30.

Song, P., Xu, H., Techatassanasoontorn, A., & Zhang, C.. (2011). The influence of product integration on online advertising effectiveness. Electronic Commerce Research and Applications, 10(3), 288-303.

Sung, Y., & Campbell, W.. (2009). Brand commitment in consumer-brand relationships: An investment model approach. Journal of Brand Management, 17(2), 97-113.

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Title: Integrated marketing communication

  • Total Pages: 14
  • Words: 3949
  • Works Cited:35
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Assignment title:



It has been suggested that marketing communications will be the only sustainable competitive advantage in the 21st century. Critically evaluate this perspective, making reference to relevant academic literature and giving appropriate practical examples.


The assignment to critically evaluate and confirm that marketing communications will be the only sustainable competitive advantage in the 21st century. the SA need to not less that 6000 words including reference . we have to use from 25 - 35 references.

The assignment specification is attached


The body or the guideline which can be use to write the paper are as follow :

1. Introduction ( 250 words)

2. History of IMC ( 250 words)

3. Why and how IMC developed ( 250 words)

4. Why it is important ( 250 words)

5. Review the theory of the

a. Competitive advantage marketing ( 1000 words)

b. Relationship marketing ( 1000 words)

c. Integrated marketing communication ( 1000 words)

6. Barriers of IMC. ( 1000 words)

7. Case study ( to evalute the case study ) ( 500 words)

8. Conclusion (500 words)



check the site for more information.



regards


There are faxes for this order.

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REFERENCES

Barone, M.J. And T.E. DeCarlo (2003). "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers." Midwest Agribusiness Trade Research and Information Center Research Paper 03-MRP 5.

Barone, M.J. And T.E. DeCarlo (2003). "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers." Midwest Agribusiness Trade Research and Information Center Research Paper 03-MRP 5.

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive advertising vs. Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32.

Cole Ehmke, M.S. Strategies for Competitive Advantage. Extension Educator, Department of Agricultural and Applied Economics. University of Wyoming

Duncan, T., & Caywood, C. (1996). The concept, process, and evolution of integrated marketing communication. In E. Thorson & J. Moore (Eds.), (pp. 13-34). Integrated Communication: Svnergv of persuasive voices. Mahwah, NJ: Lawrence Erlbaum Association.

Dutta, S., Narasimhan, O. And Rajiv S. (1999), Success in High-Technology Markets: Is Marketing Capability Critical?, Marketing Science, Vol.18 (4), 547-568.

Gronstedt, A. (1996). Integrating Marketing Communication an PubHc Relations: A stakeholder relations model. In E. Thorson & J. Moore (Eds.), (pp. 287-304). Integrated Communication: Synergy of persuasive voices. Mahwah, NJ: Lawrence Erlbaum Association.

Jerman, D. And Zavrsnik, B. (2005), The Particularities in the Marketing of e Services on the Interorganizational Market, Sinergy of methodologies: proceedings of the 24th International Conference on Organizational Science Development, Slovenia,

Juttner, U. And Wehrli, H.P. (1994), Competitive advantage: Merging Marketing and the Competence-based Perspective, Journal of Business & Industrial Marketing, Vol. 9 (4), 42-53.

Schmid, J. (2003) Dell Computer Corporation -- Best practice for Relationship Marketing? Retrieved online 28 Oct 2010:

Schultz, D.E. (1993, Jan. 18). Integrated marketing communications: Maybe definition is in the point-of-view. Marketing News, 27(2). 17.

Schultz, D.E. & Kitchen, P.J. (1997), Integrated marketing communications in U.S. advertising agencies: An exploratory study. Journal of Advertising, (September-October), 7-18.

Schultz, Don E., Stanley I. Tannenbaum, and Robert F. Lauterborn (1993), Integrated Marketing Communication, Lincolnwood IL: NTC Business books.

Weerawardena, J. (2003), The role of marketing capabilities in innovation-based competitive advantage, Journal of Strategic Marketing, Vol. 11, 15-35.

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Title: Integrated marketing Communication IMC Strategies

  • Total Pages: 5
  • Words: 1895
  • Bibliography:5
  • Citation Style: APA
  • Document Type: Research Paper
Essay Instructions: Assignment 4 is to write a report on how a U.S.-based company of your choice should implement its integrated marketing communication (IMC) strategies. In this assignment, you need to:

Choose a U.S.-based company;

Pick an existing product line offered by the company;

Research, discuss, and recommend how the company should implement its IMC strategies in two foreign countries of your choice; or

Research and describe how the company has implemented its IMC strategies in two foreign countries.

Also include the following key elements derived from your research:

Introduction– An overview of the company, its products/services, and the product line(s) to be analyzed and presented in this report.

Research Objectives– The objectives and goals of this research. Note that you need to make it clear to your audience that your analysis is on what has been implemented or should be implemented by the company.

IMC Strategies– A description of what the company has done or should be doing in the future with its product line that you choose to analyze. You need to explain considerations for the sequence/timing of the IMC strategies/actions.

Similarity and Difference in IMC Strategies– An analysis/explanation of common IMC strategies being implemented or to be implemented in both foreign countries and what might need to be done differently in each country.

The First IMC Element– A full analysis and discussion of the first IMC element (advertising, public relations, personal selling, sales promotion, or event marketing and sponsorship) and the reasoning behind it adopted for the product line.

The Second IMC Element– A full analysis and discussion of the second IMC element (advertising, public relations, personal selling, sales promotion, or event marketing and sponsorship) and the reasoning behind it adopted for the product line.

Conclusion– Summarize and conclude all your key findings (quantitative and qualitative).

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References

Ding, G. (2007, December 21). First FedEx Kinko's store in China celebrates ten-year anniversary. FedEx China. [Online]. Available: http://news.van.FedEx.com/node/6476.

FedEx. (2009). FedEx News: Press release. [Online]. Available: http://news.

van.FedEx.com/node/10846.

FedEx China. (2009). FedEx Office. [Online]. Available: http://news.van.FedEx.com/node/7975.

FedEx Korea. (2009). FedEx Office. [Online]. Available: http://english-FedExkinkos-

cokr.presencehost.net/resources/faqs.html.

Hofstede, G. (2009). Geert Hofstede's cultural dimensions. [Online]. Available: http://www.

geert-hofstede.com/hofstede_dimensions.php?culture1=18&culture2=82.

Kitchen, P.J. & De Pelsmacker, P. (2004). Integrated marketing communications: A primer.

New York: Routledge.

Maul, K. (2009, July 1). Brands get creative with integrated marketing. PRWeek. [Online].

Available: http://www.prweekus.com/Brands-get-creative-with-integrated-marketing/article/139086/.

McGoon, C. (1998, December). Cutting-edge companies use integrated marketing communication. Communication World, 37-41.

Varey, R.J. (2001). Marketing communication: Principles and practice. New York: Routledge.

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