Companies must utilize all available resources and channels to successfully communicate their competitive advantage and some of these channels include the following:

1. Advertising through company's website

2. Direct Marketing-sending solicited emails to target audience

3. Traditional methods like television advertisements

4. Blogs and social networking media

5. Aligning company to a well-known cause

Over the years, we have seen the transformation of media right before our eyes. From marketing in its infancy to marketing in its maturity, things have changed dramatically and firms today understand that competitive advantage alone is not important, it must be communicated successfully through effective marketing and hence most organizations would invest heavily in marketing efforts to reach the target audience in the most cost effective manner.

RELATIONSHIP MARKETING:

Relationship Marketing is not exactly a new concept in marketing. It has been present in its more rudimentary form for ages but it is only now...
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