Essay Instructions: MASTER ASSIGNMENT
(proposal for the development of an innovative healthy food product)
Develop a proposal for the development of an innovative healthy food product for your company or client.
Identify relevant key factors in the commercialisation and marketing of the new product and include a plan
on how to address these issues.
Key factors may include:
scientific evidence ? research and development
compliance with government regulations re ingredients and labelling
consumer acceptance and education
advantages to the consumer (relating to health and nutrition)
advantages to the manufacturer (reduced costs, increased product range, point of difference, etc)
Criteria for Assessment :
adequate rationale for product development
identified relevant commercial and marketing issues
appropriate and feasible plan to develop and market the product
Excerpt From Essay:
Total Pages: 3 Words: 830 Sources: 2 Citation Style: MLA Document Type: Research Paper
Essay Instructions: This is a Case Analysis Assignment on a case from Harvard Brief Cases called TruEarth Healthy Foods - Market research for a New Product Introduction...case # 4065
Two parts to this assignment (A & B)......
Part A. One paragraph of background/situation
Part B: Please address the following case questions and also attached please find a copy of an excel spreadsheet guideline "hint" for determining demand levels.
1. Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
2. Using the forecast model for pasta shown in Exhibit #5, what is your forecast of the demand for pizza?
Hints: the necessary data is contained in Table B and Exhibit 7. There is a significant difference in the "likeliness to buy" results for past TruEarth customers and non-customers. Actual penetration of the Cucina Fresca parent brand may range from 5% to 15% so sensitivity analysis will be useful. The template for determining demand levels based on case details and to assist your sensitivity (demand) forecast analysis is listed under Week 3 icon.
3. What can the TruEarth team learn from Exhibit 6 about how customers view pizza?
4. How do the pizza concept test results (Exhibits 7 & 8) compare with the findings for pasta? (Exhibits 3 and 4?)
5. Is there a first mover advantage in pizza similar to fresh pasta?
6. Would you launch the pizza, why or why not?
Please write this essay in APA format. Thank you so much!
Excerpt From Essay:
Essay Instructions: I prefer this writer: Excellencio I want this writer you don’t change the writer
you don't late I want change the same date.
ASSIGNMENT 3 ï ( part 3) FINAL PAPER:
5,000 words graded paper
This final paper takes your narrative literature review and the themes which emerged from it and engaged in a critical discussion of the themes and their relationship to the issue you have chosen for your study.
It is expected that in this final report you will build on the information obtained in the previous two. Remember that you need to consider this an evidenced based assignment ï¿½ï¿½" that is you use the evidence to prepare your final paper.
Specific assessment criteria:
- Critically discuss the themes from your literature review and reference the material used.
- Place your findings in context (ie critically reflect on how relevant the information is to aspects of public health or international development).
- Describe your main learnings from the literature review and the main implications for public health or international development practice.
The main component of the specific assessment criteria will relate to the following:
Demonstrates a deep understanding of the evidence underpinning the selected public health/primary health care/health promotion/development issue. Demonstrates an ability to critically analyse and discuss the evidence and place the research into context. Demonstrates an ability to synthesise the evidence to discuss innovative applications to public health or international development practice.
You must write about this : Target group 14-18 adult female in Saudi Arabia .
This is my outline: you must write as this:
-Describe health issue (obesity Adolescent girls in Saudi Arabia from14 to 18 aged (definition, Complications, statistics, factors)
- Themes (from Assignment 2)
1- Lifestyle Dietary:
( definition, how fast development "oil" and rich families have higher rate than poor , factors, effected, solution and evidence). Also, role schools to give students junk food in Cafeteria.. etc. because they want money, so buy student's health by junk food. The advertisement in streets and TV to encourage eating fast food.
2- Health education:
(definition or explain poor health education and program, factors, effected, solution and evidence)for example, the schools must provide lectures about health and healthy food, health program for student with their parents.
3-Gender inequity and physical :
(how lack of sport among girls, factors, effected, solution and evidence).
4- Empowerment and collaboration:
( what, factors, effected, solution and evidence. For example, among girls that have led to obesity such as, most girls can’t be access to sport and healthy clubs, and all women can’t drive a car. Then, they can’t buy or go to health clubs and health centres. The right of women in elections and participate that's good because women will know women's needs. You can see File: issues of child obesity in SA ( I wrote about it).
I will put resources and Guide study and read from 40 to 47 pages. , also, my friend's answer that help you. And, articles.
I will put part 1 and 2. Because it is part 3. Before you start part 3 you must read part 1 and2.
I will put my Assignment 3 and I wrote this you can complete and update and editing, and you must complete. Because I wrote until to background, but I didn’t change.
Please, write main heading and subheading. You must make paraphrase.
the some web that are very important
Obesity: an emerging problem in Saudi Arabia. Analysis of data from the National Nutrition Survey
A BRIEF GUIDE TO ITS POLITICS AND PROBLEM
Obesity: an emerging problem in Saudi Arabia. Analysis of data from the National Nutrition Survey
you can see the databes:
database such as, BMJ, Google Scholar, Informit Health databases, Medline, Proquest Central, Scopus, Science DirectÃ¢â‚¬Â, World Health Organisation, World Bank and Web of knowledge Ã¢â‚¬"ISI.
The right of women in elections and participate in the Shoura Council of the municipality and this gives the solutions in most of the issues, including issues of health and development as explained in the king's speech in September 2011 are entitled to participate after five years. For example, in the coming years may a woman can drive the car because the government ban on women driving the car, which leads to the failure of many of the issues of life such as buying fruits and vegetables or ambulance patient to the hospital. And can establish health clubs in the future. Because in the past decades, women are not entitled to any participation or the role of the community was important only for men.
Matrade all know about the weight gain and obesity
Doctor / Abdulrahman Obaid Musikr
Program director of environmental research and bio-
Bahrain Center for Studies and Research
Overweight and obesity are more health problems in adolescents and adults and are source of risk for many diseases, and more recently started to obesity creeps towards children, which poses a greater threat for the new generation, alas, still the information about obesity, its causes and ways of dealing with mixed leading to confusion in society and therefore difficult differentiate between information that is accurate and correct, or even misleading, in this article we will try to provide some information related to overweight and obesity.
The difference between obesity and overweight
Obesity is an increase in the amount of body fat than normal and the larger the larger the amount of fat a person is more obesity, but weight gain is usually given to people who have a small increase in fat and is a first degree of obesity of any start of obesity.
The prevalence of obesity in Arab societies
Has become the obesity epidemic, whether men or women and there are several studies on obesity in the Gulf States and some Arab countries, all point to the high incidence of obesity both in children or adolescents or adults, and have exceeded the rate of obesity exceeded 50% in adults, especially in women and in general it is greater the age the proportion of obesity are the most in women married to non-married, in a recent study of accumulation of fat in adolescent girls between the ages of 12 and 18 years in Bahrain and found that the percentage of fat when these adolescents more than peers in the United States of America, this means that there are ready for the big risk of obesity in old age.
The health risks of obesity
A range of risks of obesity and health problems is seen as a contributing factor to heart disease, diabetes and high blood pressure and some types of cancer, arthritis, back pain, gallstones and hernia and other diseases.
Causes and factors that helped the spread of obesity in Arab societies
Obesity is considered one of the most diseases that interfere by many factors, where we find that there are several reasons leading to the obesity of the same person. One of the main causes of obesity lack of exercise and lack of physical activity or sports and eat more foods rich in fat and calories, such as fast food. For women the frequency of pregnancy and childbirth and the lack of a sufficient distance between them helps to accumulation of fat and not to give an opportunity to get rid of them is heredity is an important factor, but found the studies and scientific research that people who control the quality of diet and exercise regularly can control the factor of genetics and thus reduce or not obesity.
TV and obesity
Do not consider the TV or seer in itself a factor of obesity, but the problem lies in the type of foods consumed while watching television, as well as for watching TV, I have found that most people in the countries of Persian Gulf eat some foods high in fat and rich in calories while watching TV, such as eating nuts and french fries and hamburgers , chocolate and soft drinks, and sit for a long time in front of the TV means that the person to move around a lot and this is the Aihriq large amount of energy, and noted that these qualities apply to girls more than young people because the girls are more sitting at home, compared to youth, and when we link between the duration of View television and obesity, we found that there is a positive relationship, that is, the greater the duration of watching TV was the prospect of injury greater obesity, may be due to the nature of the habits of the person who watches TV often
Psychological and social factors associated with obesity
There are many psychological and social factors leading or assisting the incidence of obesity and these mostly found in children and adolescents compared to adults for example, we have found that the distinction between children and comparison, including help on the direction of some of the children of the increased intake of food as a form of compensation and psychological gain attention. The pressure on children to get high marks in the study and excellence can lead to eating more food, or vice versa, and it is important as well as romantic relationships for adolescents, where the relationship is in trouble with the opposite sex may contribute to resort to a lot of food, or vice versa, ie that obesity is both thin and may be influenced by psychological factors and social development.
The relationship between the taste of men and women in lean body mass and obesity
Several studies suggest that the definition of obesity varies from one society to another, it is considered obese when a community may be moderate at another community and plays a taste and general culture of the community an important role in this aspect Take, for example models in Western society Ngdan thin and non-accepted and standards of the Arab community We have had a number of studies on the public taste in a person slim or filled and we found that men and women still look for the person filled and not fat as a more acceptable from the person slim and close to the thin, as we also found that some married men like to see their wives Mmluat textures (but not obese), As we have noted that some men prefer their wives a Shot textures, and some married women Vivdiln be husbands Mmiloi textures a bit, but we must add here that Miardh TV and Matkdmh satellite channels, urbanization and the simulation with the West played a major role in the tendency to women or men slim, especially when the new generation.
Popular foods and obesity
Each country in the world has fed a popular high-fat and other low-fat For the People Some of our food contains a high-calorie especially some types of sweets, and a lot of fat used in cooking increases the percentage of calories in popular foods.
Important in the subject that you can take any kind of popular food in reasonable quantities and not too much of them. Moderation is required a health and religiously.
Fast food and obesity
The concept of fast food when people associated Balhambd and fried potatoes and fried chicken, pizza, and only this error include Altkh Fast Foods and shawarma, pepper, and applied Samboosa and hummus and tabbouleh and spicy, and many of the foods that are processed and dealt with quickly. The question of choosing the type of food and frequency of eating, said eating a sandwich chicken (for instance), soft drinks with them once or twice a week has no significant damage, but eating these foods every day may increase the calories, so be moderate in eating fast food and try to minimize the the amount of fat and cholesterol, for example, could be dealt with hamburger chicken without mayonnaise and cheese, so we have approximately 40% underestimated the proportion of fat and cholesterol.
Can also choose nutritious foods such as fast-grilled chicken sandwich with orange juice or Shawarma sandwich with fruit juice and so on.
The wrong diet and obesity
All types of diet that claims to get rid of a large amount of weight during weeks is dangerous and unhealthy, the scientific base it says can get rid of the person from 4-6 kg per month and any diet that claims to get rid of the higher amounts of these quantities is the risk of diet on health .
People must know that the lesson is not weight loss but decrease the excess fat in the body, not some fat in the body for the physical protection of some members. That the person is when he starts to follow a type diet hard, the body starts first phase of the fluid in the body and then get rid of a certain type of carbohydrate in the muscles, and then begins to get rid of fat after that, so many people comfortable with this type of diet because it made them lose a large amount of weight, but diet did not help them false to get rid of unwanted fat but also helped to get rid of fluids and carbohydrates.
Observation mission should be to remember everyone on this type of diet that is causing the lack of a healthy balance Valrigam health must contain fruits, vegetables, meat and grains such as rice or bread or milk and dairy products, lack of balance in food provided in the diet helps the symptoms of health problems such as hair loss and poverty blood and pallor may develop these symptoms in some people and lead to pain in the kidney, etc. There are important note about these types of diet is the continuity of, we find that most people start Balrigam for one month for example, then get bored food and longs to eat normal when you're diet is found pushed strongly to normal food and popular dishes from the local campus and thus gaining weight, and sometimes getting more of the weight that was before the followers of the diet.
Sports and obesity
Sport is an important part not to get rid of excess weight, but only for the prevention of disease types and any list's advice on diet of exercise is incomplete. Sports and play a role in giving health fitness and tight muscles and balance between food intake and energy expended and thus reduce or prevent the muscles in the body contouring.
Strange thing is that a lot of people think it must be exercised in sport cruel and long to be of interest desired, but this rule is wrong and what should be be done by each person is an exercise for half an hour per day, or at least 4 times a week, and the easiest and cheapest sports walking and running while reducing the amount of food, and thus can get rid of excess weight gradually, giving the body fitness, vitality, activity and disease prevention.
There are faxes for this order.
Customer is requesting that (Ex
There are faxes for this order.
Customer is requesting that (Excellencio) completes this order.
Excerpt From Essay:
Total Pages: 4 Words: 1525 Works Cited: 3 Citation Style: MLA Document Type: Research Paper
Essay Instructions: ProWriter
In this assignment, you will revise and edit the research essay written in Unit 3. In addition to reviewing and weighing previous feedback from your peers and instructor, you will need to make your own decisions about revising and editing the content of your paper. The purpose of the assignment is to make changes to create an improved and significantly changed version of the research essay.
Examine your paper and check the following areas to make informed decisions about what to change to improve your paper:
?Is the introductory paragraph effectively written? Does it define the issue and state an arguable thesis statement?
?Are main points in support of thesis statement organized logically in the essay?
?Does the supporting reasoning you provide relate logically to the main point stated in each paragraph? Are any ideas unrelated and need to be modified or deleted?
?Are paragraphs developed effectively with relevant and current evidence from credible sources? Which paragraphs need more support?
?Are opposing viewpoints addressed and counter-argued logically? Are there any opposing viewpoints you have not considered but should include in your essay?
?Are there paragraphs where you need to add transition words to improve coherence?
?Is the concluding paragraph effectively written? Does it summarize key points and restate thesis?
?Have you used sources appropriately? Check your essay for use of sources: appropriate paraphrasing, formatting of direct quotations,
?Have you used APA correctly? Check for errors in APA text citation. Check to make sure text citations and reference citations correspond. Check for errors in formatting of reference citations.
?Have you written effective sentences? Examine your sentences for clarity and effectiveness. Rewrite sentences where the meaning is not clear or the sentence structure is wordy or awkward which makes it more difficult for the reader to understand the intended point of the sentence
?Proofread your paper. Is it free of grammatical and mechanical errors? Correct errors.
More than Genetics: How the American Lifestyle Contributes to Obesity
American Intercontinental University
More than Genetics: How the American Lifestyle Contributes to Obesity
Obesity in America is a continuing crisis that is approaching epic proportions. According to recent studied by the CDC, nearly 400,000 Americans die every year from obesity-related diseases and complications. In total, close to $1.25 billion per year is spent on health care for obesity-related costs. This paper examines the causes of obesity in Americans, the definition of obesity and the lifestyle factors that contribute to the rise in American obesity specifically, such as increased food supply, lack of easy healthy foods, and an increasingly sedentary lifestyle. Research from several sources, including the CDC and a study published in the JAMA, is used to support to thesis of the paper, which is that American culture contributes to this epidemic. The paper concludes with several specific recommendations for combating obesity now and for future generations.
For many years now, Americans have been getting heavier and heavier, and in 2004, the US Centers for Disease Control and Prevention (CDC) ranked obesity as the ?number one health risk? facing Americans. Approximately 400.000 people die every year as a result of health-related issues line to obesity and the effects cost nearly $125 billion annually (Ogden). Even more troubling are the increasing rates of childhood obesity, which affects more than 15% of the population under 18 (Obesity in America). The consequences of obesity are many and varied. Not only does obesity have an effect on lifestyle, resulting in even lower physical activity rates, it can also lead to depression, social anxiety, lower self-esteem and a significant diminishment in the quality of life (Obesity in America). It?s no secret that obesity is on the rise. One in four Americans are now considered obese and Surgeon General Richard Carmona has referred to obesity as a public health ?crisis? (Oliver). For many years now, Americans have been told that they are too fat and only getting fatter. Yet the message doesn?t seem to be getting through. According to certain projections, America?s teens are at risk of becoming the first generation in history to live a shorter lifespan than their parents (Oliver, 2006). Even the First Lady, Michelle Obama, has taken up the cause with her new ?Let?s Move? campaign, which is designed to get children up off the couch and exercising more (Let?s Move). According to certain projections, America?s teens are at risk of becoming the first generation in history to live a shorter lifespan than their parents (Oliver, 2006). The sad truth, however, is that the American culture has created an environment that promotes obesity and discourages a healthy lifestyle.
In order to truly understand the health crisis that obesity has become, it is necessary to understand what obesity is and how it differs from simply being overweight. Overweight and obesity are both labels for ranges of weight that are greater than what is generally considered healthy for a given height. The terms also identify ranges of weight that have been shown to increase the likelihood of certain diseases and other health problems (CDC). Recently we have been able to quantify the differences between body weights. A person is considered overweight if they have a body mass index (BMI) of 25 or greater and weigh at least 10% more than the recommended weight for their height and body type (Obesity in America). BMI is calculated based on height and weight, and it is a measurement that also figured gender into its calculations. A person is obese if they weigh at 30% more than their recommended weight and have a BMI of 30 or greater (Obesity in America). One tricky thing about using BMI to track obesity is that, although BMI does correlate with the amount of body fat, BMI does not directly measure body fat. For this reason, some people have a BMI number that would identify them as overweight even though they do not have excess body fat (CDC). Although BMI is easy to calculate, there are other methods of determining obesity, such as measuring waist circumference, hip to waist circumference ratios, skin fold thickness tests, and ultrasound technology (CDC). An estimated 25 percent of America?s children are overweight or obese, while an estimated 54 percent of American adults are obese, and another 22 percent are overweight (Hill and Peters, 1998).
There are many factors that contribute to the increasing rates of obesity in America, and several of them are unique to American culture, putting more and more pressure on both adults and teens to maintain a healthy lifestyle and body weight. It?s no secret that American?s eating habits are highly unhealthy. Our luck in being a prosperous nation means that there is an over-abundance of food availability in both supermarkets and restaurants, particularly fast-food restaurants, and the portion sizes at those eating establishments are uncontrolled and unreasonable (Hill and Peters, 1998). The easiest choices for American families are often those laden with high-fat content, and those food choices are often paired with a lack of palpable low-fat choices. Americans are getting fatter because the foods they eat contain more and more fat. One Egg McMuffin sandwich from McDonald?s, for example, contains a full 25% of the recommended fat grams for an entire day for an adult (Self Magazine). Studies show that a diet of 35 percent fat or higher contributes to obesity in sedentary animals (Hill and Peters, 1998). Unfortunately, many Americans, in addition to eating unhealthy diets, are also living a more sedentary lifestyle, even children. An increasingly sedentary lifestyle due in part to advances in technology and transportation, in addition to the appeal of sedentary entertainment options, such as television, video games and computers.
Preventing obesity, on its face, is a very simple proposition. People simply need to eat healthier and move more. The science is simple: Studies show that increased activity and improved aerobic fitness can significantly reduce bodyweight and prevent obesity, particularly in children (Epstein, Paluch, Gordy & Dorn, 2000). If it were so simple, however, it wouldn?t be such a big problem. The fact remains that the American cultural norms that have arisen in the past 50 or so years have made it difficult for many average people to control their weight. There are several solutions to this problem. First, there must be education by the consumer and food industry aimed at controlling portion sizes and reducing dietary fat content. There must also be a concerted effort ? from restaurants, parents, and schools to encourage a preference for low-fat foods in young children. This can be accomplished by educating children about healthy food choices, but it will only work if healthy foods are readily available for children to eat. Another key to success is creating an environment that encourages physical activity by a) raising the physical education standards in schools, b) countering the appeal of sedentary activities by emphasizing the ?fun? component of sports and aerobic exercise, c) shifting the focus of social gatherings from food to more active pursuits, such as a family hike or game of ultimate Frisbee in the park with friends, and d) offering public incentives such as lower insurance rates or more paid vacation time for healthy individuals (Hills and Peters, 1998; Epstein et al, 2000). This is a community-wide effort and needs the cooperation of parents, schools, and other communities in which children live, such as their church or synagogue. There is also a role for local governments and school boards, who are responsible for setting guidelines about physical education and recess times in public schools. Some state legislatures are right now considering bills that would set minimum standards for physical activity for elementary school children (Denver Post). All of these efforts must come together if there is to be any chance of success at reducing childhood obesity, which will go a far distance in reducing adult obesity as well, as families learn healthier habits and then pass them on to the next generation.
Obesity in America is a serious problem that, if left untreated, will have serious effects for millions of Americans. Fighting obesity requires a tremendous amount of work, however, both by those affected and by those who have positions of influence over the food industry and our schools. Studies show that a combination of a healthy diet and regular physical activity most effectively treats and prevents obesity, regardless of family history. What this means for people with genetic predispositions to obesity is that they can avoid becoming obese by cultivating certain habits, such as ?restrained eating? and regular exercise (Hill and Peters, 1998). In essence, while obesity is a disease, it is one of the most easily preventable diseases for those who approach it proactively, though this may require certain departures from the American lifestyle.
CDC. Overweight and Obesity. Retrieved on February 19, 2001 from http://www.cdc.gov/obesity/defining.html
Denver Post (2011). Colorado Physical Activity Bill Given Initial OK, The Denver Post Online. Retrieved on February 19, 2001 from http://www.denverpost.com/headlines/ci_17384956
Epstein, L. H., Paluch, R. A., Gordy, C. C., Dorn, J. (2000). Decreasing Sedentary Behaviors in Treating Pediatric Obesity. Arch Pediatric Adolescent Medicine, 154, 220-226.
Hill, J. O., Peters, J. C. (1998). Environmental Contributions to the Obesity Epidemic. Science Magazine, 280, 1371-1375.
Let?s Move (2011). Let?s Move: America?s Move to Raise a Healthier Generation of Kids. Retrieved February 19, 2001 from www.letsmove.gov
Neporent, L. (Jan. 24, 2011). Lack of Sleep Linked to Childhood Obesity. ABC News/Health. Retrieved February 14, 2011 from http://abcnews.go.com/Health/lack-weekend-catch-sleep-risk-childhood-obesity/story?id=12743677
Obesity in America.(2011). Understanding Obesity. Retrieved Feb. 14, 2011 from http://www.obesityinamerica.org/understandingObesity/index.cfm
Ogden CL, Carroll MD, Curtin LR, McDowell MA, Tabak CJ, Flegal KM. Prevalence of overweight and obesity in the United States, 1999--2004. JAMA 2006;295:1549--55.
Oliver, J. E. (2006). Fat Politics: The Real Story behind America?s Obesity Epidemic. New York: Oxford University Press, Inc.
Self Magazine (2011) Self Nutrition Data: Know What you Eat. Retrieved February 19, 2011 from http://nutritiondata.self.com/facts/foods-from-mcdonalds/6262/2
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