Contract production will allow favorable pricing of both ingredients and finished product. Sampling will allow for marketing controls and for targeting national and export markets. The product will meet the International Federation of Organic Agriculture Movements (IFOAM), European Union, and other specific certification requirements, so may be exported. The Internet will be considered as a target for purchases, but will mainly be used for advertising the product. Mapco stores will be the exclusive client of this product, and will be the outlet to other organic health food agencies that may elect to sponsor sales of this product, as well.

The increased product range will depend upon acceptance by Mapco clientele and consumers, with sampling in other areas and acceptance in the health food market.

Success in product marketing starts by finding the point of difference - the cluster of strengths and selling points that are unique to this product alone....
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