Harvard Brief Cases called TruEarth Healthy Foods - Market research a New Product Introduction...case # 4065 Two parts assignment (A & B) Part A. One paragraph background/situation Part B: Please address case questions attached find a copy excel spreadsheet guideline "hint" determining demand levels.

TruEarth Healthy Foods -- Market research for a new product introduction

TruEarth was established in 1993 in St. Louis, Missouri as the provider of gourmet pastas and sauces, made from higher quality ingredients. The products were launched under the Cucina Fresca brand name and they have attracted significant customer satisfaction. Throughout the past recent year, the company had been engaging its efforts in the creation of a new product line, namely the whole fresh pizza. The launch of the new product is now being assessed, in a context of massive investments and sales decreases in pasta and sauces product lines.

The initial success of the Cucina...
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