Total Pages: 11 Words: 3685 References: 10 Citation Style: APA Document Type: Essay
Essay Instructions: Essay topic: Examine the Use of the Technology for Terrorist Fundraising Activities.
Gurule, Jimmy., Unfunding Terror, 2008, Edward Elgar Publishing Limited, Cheltenham, Glos. p103 ? 147
Rosenthal, Justine A., For-Profit Terrorism : The Rise of Armed Entrepreneurs, Studies in Conflict and Terrorism, June 2008, p481 ? 498
Becker, Jo., Funding the Final War : LTTE Intimidation and Extortion in the Tamil Diaspora, Human Rights Watch Vol 18 No 1(C), March 2006.
Assessment Criteria: ?
Clear ?introduction ?indicating ?the ?aim ?of ?the ? essay ?and ?the ?plan ?to ?achieve ?it. ? ?(weighting: 3/50) ? ?
Context: ?Adequate ?context ?and ?background ?around ?the ? issue. (weighting 3/50)? ?
Analysis: ?Level ?of ?critical ?analysis ?used ?in ?answering ? the ?question ?that ?explores ?multiple ? perspectives. (weighting: 15/50) ?
Use ?of ?case ?studies: ?The ?effective ?use ?of ?case ?studies ?and ? examples ?to ?support ?key ?arguments. ?Focus ?is ? on ?analysis ?not ?description. (weighting: 12/50)?
Conclusion: ?A ?strong ?conclusion ?is ?presented ?that ?flows ? from ?evidence ?and ?arguments ?presented ?in ? the ?body ?of ?the ?essay ?(weighting: 5/50)
Use ?of ?quality ?sources: ?A ?wide ?variety ?of ?good ?quality, ?relevant ? sources ?should ?be ?used. (weighting 5/50)
Structure ?and ?Organisation: Essay ?should ?be ?logical, ?well ?structured ?and ? flowing. (weighting: 3/50)?
Expression, ?Grammar ?and ?Presentation: ?Good ?sentence ?structure, ?concise ?writing ?and ? good ?grammar. ? (weighting: 2/50)
References: ?Full, ?consistent ?and ?correct ?referencing ?and ? adequate ?bibliography. ?(Oxford) (weighting: 2/50)?
Excerpt From Essay:
Essay Instructions: I have been asked to prepare a fundraising project
>which must include the importance of segmenting the donor
>market. What criteria should I employ for this purpose.
> I would appreciate any references in "Strategic Marketing
>for Non Profit Organisations" P Kotler.
Excerpt From Essay:
Essay Instructions: The topic is "Directmail Fundraising" for Nonprofit organziation.
Please see the attachment for the sources/materials that u should use for this work.
Write three pages on the above topic by using the sources provided.
There are faxes for this order.
Excerpt From Essay:
Essay Instructions: Aim and Objectives
To examine understanding of contemporary and topical theoretical perspectives, themes and practical approaches to humanitarian disaster relief operations.
Learning Outcomes ( GENERAL)
1. By the end of the essay in general to show the following objects:
a. Critically evaluate the development of humanitarian theory and practice.
b. Assess critically the roles and responsibilities played by a range of humanitarian actors within a socio-economic and political context.
c. Evaluate humanitarian tools and standards developed to guide humanitarian practice in a globalising world.
d. Analyse the theories, concepts and conventions that underpin the humanitarian relief in an international context.
“The use of an appropriate marketing mix and communication methods are vital to support the marketing strategy of a humanitarian Non-Governmental Organisation.”
Appraise those factors that are central to the selection of an effective marketing mix and methods of communication for a humanitarian NGO.
1. The main purposes specifically from this topic is to:
a. identify the concepts and marketing tools which can be utilised in humanitarian fundraising .
b. introducing marketing mix and communication mix for effective fundraising.
c. analyse aspects of marketing tools and how these shape fund development effectiveness.
d. evaluation and consideration critical issues in advertising.
CONTENTS. The following areas are expected to be within the paper, the main frame work should be constructed into three main pillars :
? General in connection to Business
? Humanitarian and marketing .
1. DEFINITIONS AND THEORIES.
2. WHATE IS MARKETING?
3. (selling/research/advertising/attracting customers/persuading)
4. MARKETING CONTINUM
5. MARKET SEGMENTATION
6. MARKETING MIX AND COMMUNICATION CONCEPTS
??" market mix communication mix
??" product - selling
??" price - advertising
- Place - promotion
- Promotion - direct marketing
- People publicity
- physical evidence - sponsorship
- process - exhibitions
- packing /point of sell/internet/word of mouth
1. Donor pyramid
2. Ethical consideration
4. Fundraising strategy
5. Advertising( theories)
1. DISCUSING EACH COMPONENT ABOVE MENTIONED MUST BE CONNECTED TO A FIELD (EXAMPLE) AND TO THE SEGMENT SELECTED.
4. CRITICAL ANALYSE.
- 3000 word essay.
- 20 references and should be authorities ( books , official journals , etc) if extra could be better
- Harvard British standard.
- Citations. (2) in each paragraph 10 -12 lines length .
- QUOTES. As appropriate.( there are many fits )
- Language . English UK As i am not a native english speaker , so the level should be adequate ,but good academic format .
- VERY IMORTANT . CRITICAL ANALYSIS , DEBATE AND ARGUMENT .
- THE FOLLOWING PARAGRAPH SHOULD HAVE ALINCKE TO THE BREVIOUS .
- CONCLUSION . SUMMARISE THE PAPER.
REFERENCES( can be an asset) INADDISIONAL TO YOUR SELECTION
International Business ( Daniels Radebaugh)
World disasters report ??" focus on information in disasters .
Managing humanitarian relief ??" An operational guide for NGOS .
Smith, P.(2001) Marketing communications, London: Kogan page.
Sargeant, A.(2005) Marketing Management for non profit organisation , oxford university press: New York.
The Chartered instituate of marketing , 2001
IFRC(2005) world disasters report . London:IFRC.
Gronroos, C.(1997) From marketing mix to relationship marketing
Eagle L. (2013) Social marketing . Person : London
Arens, W.F., Weigold, M.F., Arens,C.(2008) Contemporary advertising, London: Mcgrawhill
Egan, J.(2007) Marketing communications, London:Thomson
1. LASTELY BUT NOT LEAST I AM EXPECTING A CONSILEDATED PAPER CONDUCTED BY EXPERT IN THE FIELD TAKING IN ACCOUNT THE ABOVE AS PART OR GUIDENCE ON MY OBJECTIVES TO THE TASK , THE END I WILL LEAVE IT TO THE EXPERT , AND I HAVE NO DOUBT ON THE QUALITY.
2. IF POOSIBLE TO SEND ME A ROUGH PROPOSAL ON THE PAPER CONTENTS BEFOR WRITING.
Excerpt From Essay:
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