Fundraising Essays and Research Papers

Instructions for Fundraising College Essay Examples

Title: Essay topic Examine Use Technology Terrorist Fundraising Activities Essential Readings Gurule Jimmy Unfunding Terror 2008 Edward Elgar Publishing Limited Cheltenham Glos p103 147 Rosenthal Justine A

  • Total Pages: 11
  • Words: 3685
  • References:10
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Essay topic: Examine the Use of the Technology for Terrorist Fundraising Activities.

Essential Readings
Gurule, Jimmy., Unfunding Terror, 2008, Edward Elgar Publishing Limited, Cheltenham, Glos. p103 ? 147

Rosenthal, Justine A., For-Profit Terrorism : The Rise of Armed Entrepreneurs, Studies in Conflict and Terrorism, June 2008, p481 ? 498

Supplementary Readings
Becker, Jo., Funding the Final War : LTTE Intimidation and Extortion in the Tamil Diaspora, Human Rights Watch Vol 18 No 1(C), March 2006.

Assessment Criteria: ?

Clear ?introduction ?indicating ?the ?aim ?of ?the ? essay ?and ?the ?plan ?to ?achieve ?it. ? ?(weighting: 3/50) ? ?
?
Context: ?Adequate ?context ?and ?background ?around ?the ? issue. (weighting 3/50)? ?

Analysis: ?Level ?of ?critical ?analysis ?used ?in ?answering ? the ?question ?that ?explores ?multiple ? perspectives. (weighting: 15/50) ?
?
Use ?of ?case ?studies: ?The ?effective ?use ?of ?case ?studies ?and ? examples ?to ?support ?key ?arguments. ?Focus ?is ? on ?analysis ?not ?description. (weighting: 12/50)?
?
Conclusion: ?A ?strong ?conclusion ?is ?presented ?that ?flows ? from ?evidence ?and ?arguments ?presented ?in ? the ?body ?of ?the ?essay ?(weighting: 5/50)

Use ?of ?quality ?sources: ?A ?wide ?variety ?of ?good ?quality, ?relevant ? sources ?should ?be ?used. (weighting 5/50)
?
Structure ?and ?Organisation: Essay ?should ?be ?logical, ?well ?structured ?and ? flowing. (weighting: 3/50)?

Expression, ?Grammar ?and ?Presentation: ?Good ?sentence ?structure, ?concise ?writing ?and ? good ?grammar. ? (weighting: 2/50)

References: ?Full, ?consistent ?and ?correct ?referencing ?and ? adequate ?bibliography. ?(Oxford) (weighting: 2/50)?

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Bibliography

Bangladesh Arrests British Charity Chief, 2009, Monsters and Critics. Available from: [6 May 2011].

Overview of State Sponsored Terrorism. (2008). State Department. Available from: [6 May 2011].

Abuza, Z, 2003, 'Funding Terrorism,' NBR Analysis, vol. 14, no.5, pp. 3 -- 75.

Bruno, G, 2010, State Sponsors, CFC. Available from: [6 May 2011].

Farah, D, 2004, The Use of Gold, Douglas Farah. Available from: [7 May 2011].

Emerson, S, 2002, Fundraising Methods and Procedures, Investigative Project. Available from: [7 May 2011].

Hinnen, T, 2004, 'Cyber Front in the War on Terrorism, The Columbia Science and Technology Review, vol. 5, pp. 1 -- 42.

Isreal, J, 1998, Osama Bin Laden, Emperors Clothes. Available from: [7 May 2011].

Jayasekara, S, 2011, Terrorist Support Networks, MacQuire University

Levitt, M, 2008, 'The Campaign,' Journal of International Affairs, vol. 62, no. 1, pp. 67 -- 86.

Yogev, T, 2008, Anti-Terrorism Legislation, CFR. Available from: [6 May 2011]

Harvard Format. http://lgdata.s3-website-us-east-1.amazonaws.com/docs/380/49275/Harvard%20LibGuide%20-%20All%20Examples%20PDF.pdf

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Title: Marketing

  • Total Pages: 3
  • Words: 1096
  • Works Cited:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: I have been asked to prepare a fundraising project
>which must include the importance of segmenting the donor
>market. What criteria should I employ for this purpose.
> I would appreciate any references in "Strategic Marketing
>for Non Profit Organisations" P Kotler.

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Works Cited:

Works Cited

Kotler, Phillip. (1997). Strategic Planning for Nonprofit Organizations. New York: John

Wiley.

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Title: Directmail Fundraising

  • Total Pages: 3
  • Words: 1049
  • Bibliography:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: The topic is "Directmail Fundraising" for Nonprofit organziation.
Please see the attachment for the sources/materials that u should use for this work.
Write three pages on the above topic by using the sources provided.
There are faxes for this order.

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Bibliography:

References

Brickmill Agency. (2010). Brickmill direct mail tips. YouTube.com Nov. 10, 2010. Retrieved

http://www.youtube.com/watch?v=D8_52zXk35c

Crouch, L. (2009). Boy Scouts of America: Direct mail fund-raising manual. Boy Scouts of America.

Kluth, B. (n.d.) 18 proven ideas for better direct mail fundraising. www.kluth.org. Retrieved from http://www.kluth.org/fundraising/18IdeasDirectMail.htm

Lister, (date). Chapter 1: Understanding direct mail fund raising.

Sims, S., & Rees, S. (2010). Direct mail fundraising basics -- Three important questions & answers. Step-by-Step Fundraising. Retrieved from http://stepbystepfundraising.com/direct-mail-fundraising-basics-three-important-questions-answers/

Verhaert, G., & Van den Poel, D. (2011). Fundraising direct/database marketing. YouTube.com January 2, 2011. Retrieved http://www.youtube.com/watch?v=Otxi1ypxcGg

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Title: Marketing in Humanitarian Organizations

  • Total Pages: 10
  • Words: 3784
  • Sources:20
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Aim and Objectives

To examine understanding of contemporary and topical theoretical perspectives, themes and practical approaches to humanitarian disaster relief operations.
Learning Outcomes ( GENERAL)
1. By the end of the essay in general to show the following objects:
a. Critically evaluate the development of humanitarian theory and practice.
b. Assess critically the roles and responsibilities played by a range of humanitarian actors within a socio-economic and political context.
c. Evaluate humanitarian tools and standards developed to guide humanitarian practice in a globalising world.
d. Analyse the theories, concepts and conventions that underpin the humanitarian relief in an international context.
THE SUBJECT

“The use of an appropriate marketing mix and communication methods are vital to support the marketing strategy of a humanitarian Non-Governmental Organisation.”

Appraise those factors that are central to the selection of an effective marketing mix and methods of communication for a humanitarian NGO.
OBJECTIVES
1. The main purposes specifically from this topic is to:
a. identify the concepts and marketing tools which can be utilised in humanitarian fundraising .
b. introducing marketing mix and communication mix for effective fundraising.
c. analyse aspects of marketing tools and how these shape fund development effectiveness.
d. evaluation and consideration critical issues in advertising.

CONTENTS. The following areas are expected to be within the paper, the main frame work should be constructed into three main pillars :
? Academics
? General in connection to Business
? Humanitarian and marketing .
1. DEFINITIONS AND THEORIES.
2. WHATE IS MARKETING?
3. (selling/research/advertising/attracting customers/persuading)
4. MARKETING CONTINUM
5. MARKET SEGMENTATION
6. MARKETING MIX AND COMMUNICATION CONCEPTS
??" market mix communication mix
??" product - selling
??" price - advertising
- Place - promotion
- Promotion - direct marketing
- People publicity
- physical evidence - sponsorship
- process - exhibitions
- packing /point of sell/internet/word of mouth
mouth/identity


HUMINTERIAN

1. Donor pyramid
2. Ethical consideration
3. Public
4. Fundraising strategy
5. Advertising( theories)


NOTES

1. DISCUSING EACH COMPONENT ABOVE MENTIONED MUST BE CONNECTED TO A FIELD (EXAMPLE) AND TO THE SEGMENT SELECTED.
2. COMPARISON
3. DEBATES
4. CRITICAL ANALYSE.
.


DETAILS
- 3000 word essay.
- 20 references and should be authorities ( books , official journals , etc) if extra could be better
- Harvard British standard.
- Citations. (2) in each paragraph 10 -12 lines length .
- QUOTES. As appropriate.( there are many fits )
- Language . English UK As i am not a native english speaker , so the level should be adequate ,but good academic format .
-
- VERY IMORTANT . CRITICAL ANALYSIS , DEBATE AND ARGUMENT .
- THE FOLLOWING PARAGRAPH SHOULD HAVE ALINCKE TO THE BREVIOUS .
- CONCLUSION . SUMMARISE THE PAPER.

REFERENCES( can be an asset) INADDISIONAL TO YOUR SELECTION

International Business ( Daniels Radebaugh)

World disasters report ??" focus on information in disasters .

Managing humanitarian relief ??" An operational guide for NGOS .

Smith, P.(2001) Marketing communications, London: Kogan page.

Sargeant, A.(2005) Marketing Management for non profit organisation , oxford university press: New York.

The Chartered instituate of marketing , 2001
http://www.cim.co.uk

IFRC(2005) world disasters report . London:IFRC.

Gronroos, C.(1997) From marketing mix to relationship marketing

Eagle L. (2013) Social marketing . Person : London

Arens, W.F., Weigold, M.F., Arens,C.(2008) Contemporary advertising, London: Mcgrawhill

Egan, J.(2007) Marketing communications, London:Thomson

www.charitycommission.gov.uk




1. LASTELY BUT NOT LEAST I AM EXPECTING A CONSILEDATED PAPER CONDUCTED BY EXPERT IN THE FIELD TAKING IN ACCOUNT THE ABOVE AS PART OR GUIDENCE ON MY OBJECTIVES TO THE TASK , THE END I WILL LEAVE IT TO THE EXPERT , AND I HAVE NO DOUBT ON THE QUALITY.
2. IF POOSIBLE TO SEND ME A ROUGH PROPOSAL ON THE PAPER CONTENTS BEFOR WRITING.

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References

BARBER, P. 2012. Regulation of U.S. Charitable Solicitations Since 1954. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 23, 737-762.

BARKSDALE, H.C., GOLDSTUCKER, J.L. & DELAUNE, J.W. 1995. Marketing information: a professional reference guide, Atlanta, Georgia, Georgia State University Business Press.

BOULDING, W., MOORE, M.C., STAELIN, R., CORFMAN, K.P., DICKSON, P.R., FITZSIMONS, G., GUPTA, S., LEHMANN, D.R., MITCHELL, D.J., URBANY, J.E. & BARTON, A.W. 1994. Understanding Managers' Strategic Decision-Making Process. Marketing Letters, 5, 413-426.

CABONI, T.C. 2010. The Normative Structure of College and University Fundraising Behaviors. The Journal of Higher Education, 81, 339-365.

DENT, J. 2011. Distribution Channels: Understanding and Managing Channels to Market, London, Kogan Page.

EVANS, D. & MCKEE, J. 2010. Social Media Marketing: The Next Generation of Business Engagement, New York, NY, John Wiley & Sons.

FERRELL, O.C. & HARTLINE, M. 2010. Marketing Strategy, Mason, OH, Cengage Learning.

GEERT BEKAERT, CAMPBELL R. HARVEY & ANGELA NG 2005. Market Integration and Contagion. The Journal of Business, 78, 39-69.

GERSTNER, E. & HOLTHAUSEN, D. 1986. Profitable Pricing When Market Segments Overlap. Marketing Science, 5, 55-69.

GOMPERS, P.A., LERNER, J., BLAIR, M.M. & HELLMANN, T. 1998. What Drives Venture Capital Fundraising? Brookings Papers on Economic Activity. Microeconomics, 1998, 149-204.

HOEFFLER, S. & KELLER, K.L. 2002. Building Brand Equity Through Corporate Societal Marketing. Journal of Public Policy & Marketing, 21, 78-89.

INGENBLEEK, P., MARION, D., FRAMBACH, R.T. & VERHALLEN, T.M.M. 2003. Successful New Product Pricing Practices: A Contingency Approach. Marketing Letters, 14, 289-305.

KAHN, E.M. 1978. Strengthening the Fundraising Component In Social Work Education. Journal of Education for Social Work, 14, 53-59.

KEATING, E.K., PARSONS, L.M. & ANDREA ALSTON, R. 2008. Misreporting Fundraising: How Do Nonprofit Organizations Account for Telemarketing Campaigns? The Accounting Review, 83, 417-446.

KLEIN, J.G. & DAWAR, N. 2004. Corporate Social Responsibility and Consumers' Attributions and Brand Evaluations in a Product-Harm Crisis. International Journal of Research and Marketing, 21, 203-217.

LEONARD, V. 1977. fundraising & feminism. Off Our Backs, 7, 16.

LUO, X. & BHATTACHARYA, C.B. 2006. Corporate Social Responsibility, Customer Satisfaction, and Market Value. Journal of Marketing, 70, 1-18.

MACINNIS, D.J., MOORMAN, C. & JAWORSKI, B.J. 1991. Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads. Journal of Marketing, 55, 32-53.

MADHAVARAM, S., BADRINARAYANAN, V. & MCDONALD, R.E. 2005. Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions. Journal of Advertising, 34, 69-80.

NESLIN, S.A., HENDERSON, C. & QUELCH, J. 1985. Consumer Promotions and the Acceleration of Product Purchases. Marketing Science, 4, 147-165.

PARKER, P. 1992. Pricing Strategies in Markets with Dynamic Elasticities. Marketing Letters, 3, 227-237.

PIERCY, N. & EVANS, M. 1983. Managing marketing information, Florence, Kentucky, Croom Helm.

REID, M., LUXTON, S. & MAVONDO, F. 2005. The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation. Journal of Advertising, 34, 11-23.

ROSE-ACKERMAN, S. 1982. Charitable Giving and "Excessive" Fundraising. The Quarterly Journal of Economics, 97, 193-212.

ROTEMBERG, J.J. & WOODFORD, M. 1991. Markups and the Business Cycle. NBER Macroeconomics Annual, 6, 63-129.

SIEG, H. & ZHANG, J. 2012. THE EFFECTIVENESS OF PRIVATE BENEFITS IN FUNDRAISING OF LOCAL CHARITIES. International Economic Review, 53, 349-374.

STEINBERG, R. 1986. The Revealed Objective Functions of Nonprofit Firms. The RAND Journal of Economics, 17, 508-526.

URBANY, J.E. & MONTGOMERY, D.B. 1998. Rational Strategic Reasoning: An Unnatural Act? Marketing Letters, 9, 285-299.

VERHOEF, P.C., VENKATESAN, R., MCALISTER, L., MALTHOUSE, E.C., KRAFFT, M. & GANESAN, S. 2010. CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. Journal of Interactive Marketing, 24, 121-137.

YI, D.T. 2010. Determinants of Fundraising Efficiency of Nonprofit Organizations: Evidence from U.S. Public Charitable Organizations. Managerial and Decision Economics, 31, 465-475.

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