The amount of money the target audience has at its disposal will also determine the type of event held -- a wealthy donor base might justify a fancy auction, with a high price per 'plate,' while a donation drive to encourage teenagers and middle-schoolers to donate a portion of their lunch money to help hurricane victims would stress small donations, but not justify the physical expense of an 'occasion.' At occasion-style fundraisers charities will often offer some sort of prize, small or large, to people who buy a share of a 50/50 raffle, or buy a dinner. These prizes may include a chance to win a desirable prize, like a car, or simply be a T-shirt that identifies the owner that he or she is a donor, and spreads awareness about the cause.

Besides encouraging people to donate, such tangible awards for donation create a sense of involvement with the...
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