Marketing for Humanitarian Organizations

Marketing and Humanitarian

Marketing is often described as the activities which a company or organization undertakes in selling and buying products and services. It involves promoting their products and services through advertising, sales, and delivery to clientele. Marketing is often embedded in the marketing mix which states the four 'Ps' of marketing which are product, place, promotion, and price. Marketing involves concept such as customer relationship management, business marketing, societal marketing, and branding. Customer relationship management refers to the activities conducted to provide the best possible interaction between the organization and its clients to ensure they build loyalty (Piercy and Evans, 1983: 19). Business marketing refers to the activities that organizations or companies take to market themselves to other organizations through providing quality goods and services that make other organizations want to be associated with them. Societal marketing refers to curtailing harmful activities that may occur...
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