The survey may be reinforced via Internet where I may use Survey Monkey to host my survey and direct users from online Apple stores and technology chat, forum groups and other online groups to the survey. Users of the survey will receive a monetary incentive. The survey outline will follow the same format as the survey used offline.
Breakwell, G.M., Hammond, S., & Fife-Schaw, C. (2007). Research methods in psychology. Sage, USA.
Open Mind (2011). Like No Other Store: Martin Traub's Bloomingdale's. Retrieved from http://www.thirteen.org/openmind/business/like-no-other-store-martin-traubs-bloomingdales/1402/.
Bloomingdales.com (2011). Get To Know Us. Retrieved from http://www.bloomingdalesjobs.com/bloomingdales/about/
Sweney, M., 2009, Marks and Spencer trumpets ethical initiatives in ad campaign. M&S's national ad campaign pushes £200m ethical plan and chides rivals for retreating from commitment to green issues, the Guardian, http://www.guardian.co.uk/media/2009/jun/12/marks-spencer-advertising-ethical-plan accessed on August 22, 2012
Vaccaro, a., 2010, Review: 12 tips for ethical marketing to the new consumer, Triple Pundit, http://www.triplepundit.com/2010/01/12-tips-for-ethical-marketing-to-the-new-consumer-book-review/last accessed on August 22, 2012
11 effective strategies Apple uses to create loyal customers. Complete solutions, familiar formats and "the cool factor" keep customers coming back, Inside CRM, http://www.insidecrm.com/features/strategies-apple-loyal-customers / accessed on August 22, 2012
Brady, M. & Cronin, J. (2001). Customer orientation: Effects on customer service perceptions and outcome behaviors. Journal of Service Research. Vol. 3 (3) 241-251.
Homburg, C., Muller, M. & Klarmann, M. (2011). When does salespeople's customer orientation lead to customer loyalty? The differential aspects of relational and functional customer orientation. Journal of the Acad. Mark. Sci. Vol. 39 (2011) 795-812.
Leggett, K. (2014). Forrester's top trends for customer service in 2014. Forrester. Retrieved March 22, 2014 from http://blogs.forrester.com/kate_leggett/14-01-13-forresters_top_trends_for_customer_service_in_2014
Linnenluecke, M. & Griffiths, A. (2010). Corporate sustainability and organizational culture. Journal of World Business. Vol. 45 (2010) 357-366.
Matthews, P. (2012) Improving customer engagement through targeted communication, branding and social media. Public Transport International. Vol. 61 (6) 14-15.
Plymire, J. (1992). Complaints as opportunities. Journal of Product & Brand Management. Vol. 1 (4) 46-50.
Salomonsson, N, Aberg, A. & Allwood, J. (2012). Communication skills that support value creation: A study of B2B interactions between customers and customer service representatives. Industrial Marketing Management. Vol. 41 (1) 145-155.
Tax, S. & Brown, S. (1998). Recovering and learning from service failure. MIT Sloan Management Review. Retrieved March 22, 2014 from http://sloanreview.mit.edu/article/recovering-and-learning-from-service-failure/
Zablah, A., Franke, G., Brown, T. & Bartholomew, D. (2012). How and when does customer orientation influence frontline employee job outcomes? A meta-analytic evaluation. Journal of Marketing Vol. 76 (2012) 21-40.