Customer service is a fundamental service that a business should provide in order to increase sales and have a returning clientele. Customer service thus becomes a very important facet of a good business and of growing profits. In this paper various questions will be analyzed, such as what good customer service actually means, and what defines such service. A company will further be selected, and will be analyzed from the viewpoint of good customer service.

To begin, one must analyze what "good customer service" means. One heard this every day and expects it from all companies. In order to appreciate good customer service one must have had bad experiences, such as customer service personnel being inattentive, unknowledgeable, or not helpful. Therefore, good customer service can be defined as when an employee takes the time to listen to a customer's concerns by genuinely expressing interest, sympathy, and eagerness to satisfy the...
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