Customer Service: Apple iPhone-4

The chosen population would be a cross sampling of customers who use Apple iPhones 4. They must represent a broad spectrum of ethnicities, both genders, a cross sampling of ages between 16 and 80, include people with disabilities, and transverse professions and socio-economic backgrounds. The other inclusion features are that they speak and understand English and are of average cognitive intelligence as well as that they have used Apple iPhone 4 for, at least, 3 years.

I would hire 2 assistants who would be distributed amongst each and every Apple outlet, as well as primary stores that distribute Apple iPhone products. These recruiters would ask customers whether they use Apple iPhone 4 and, if so, whether they would agree to participate in a survey on customer satisfaction. Participants will be offered a small monetary incentive.

I may use computer-assisted telephone interviewing. This is where I am...
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