Paper must provide detailed answers to the following questions in an APA style format. Must show the analysis and calculation, provide, SWOT analysis as that includes the following criteria
A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis generally incorporates the strategic planning model using the following categories:
Strengths: characteristics of the business or team that give it an advantage over others in the industry.
Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
Opportunities: external chances to make greater sales or profits in the environment.
Threats: external elements in the environment that could cause trouble for the business.
Clean Edge Razor
1. What changes are occurring in the nondisposable razor
category? Assess Paramount's competitive position. What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge
2. How is the nondisposable razor
market segmented? Examine consumer behavior for nondisposable razors
3. What are the arguments for launching Clean Edge
as (a) a niche product and (b) a mainstream brand? - Which would you recommend? What are the strategic implications of your recommendation?
4. Based on your positioning strategy, what brand name and marketing budget allocations would you advise?
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