Clean Edge Razor Case Study Analysis

Paramount, a well established and globally recognized personal care product company has developed their latest and highly innovative non-disposable shaving razor called Clean Edge. The Paramount senior executives were sure that Clean Edge would bring great satisfaction for consumers due to the 5% growth in the non-disposable razor product has experienced in the past 4 years (2007-2010). In fact, according to the case study, although with respect to non-disposable razors, price and quality were segmented into three dimensions such as value, moderate and super premium, the senior executives of Paramount unanimously had agreed to price Clean Edge razors in the super-premium segment since the razor industry as a whole has seen dramatic growth in the super premium segment for the past 10 years. In addition, the super premium segment was high in demand due to many new innovative features found in razors such as...
[ View Full Essay]