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Essay Instructions: Memo format case study about the ready to eat breakfast cereal industry.

1. Using Porter's Five Forces Model to explain why has the ready to eat breakfast cereal industry been so profitable prior to private labels' entry?

2.Why have private labels been able to enter this industry successfully?

3. What should General Mills do?

My notes

Focus mostly on five force model (book PDFs)and determine whether each force is low, low-med, med, med-high, or high for the industry in 1994 (ie: The power of suppliers for this industry in 1994 is low,high,etc. because of blank)

try to use only the case and book for facts
do not spend most of the paper restating the case but more on analyzing


There are faxes for this order.

Essay Instructions: Your team has been asked to conduct a survey on customer preferences in breakfast cereal. For this survey, evaluate the various methods you might use to identify and use concepts and variables. Also explain how you will assess validity of measure for the given scenario.

Essay Instructions: a. How many grams of fat can you consume in a day and not exceed 30 percent of your calories from fat? Use the CNPP recommendation for your daily calorie recommendation to calculate your answer. How did you do in this area for the day you recorded?
b. How many grams of saturated fat can you consume in a day and not exceed 10 percent of calories from saturated fat? How did you do in this area for the day you recorded?
c. For the day you recorded your intakeif you ate a serving of a high-fat food, for example, lasagna, how could you avoid exceeding the recommended fat intake for the day?
d. If you could substitute a serving of lower fat lasagna for the higher fat choice, what effect would this have on your other food choices and on your calorie and nutrient intakes for that day?
e. Considering regular lasagna, which ingredients most likely contribute most to the total fat, saturated fat, and cholesterol in the higher fat lasagna selection?
f. How could you change those ingredients to reflect a reduction in fat content?
g. How did the day’s recorded total for calories and vitamins compare with your recommended amounts? Did the day’s meals meet or exceed your need for energy? Describe how your actual intake varied from the CNPP recommendation.
h. Did your meals present too little of any of the vitamins and minerals listed in the CNPP materials? Which ones?
i. What changes in your choices among those foods would have improved the energy or vitamin or mineral totals for the day?
j. Did your choices provide enough folate to meet your requirement?
k. What are the sources of niacin in your day’s meals?
l. What about Vitamin C? What percentage of your daily need of Vitamin C did your meals provide? Which individual foods were the main contributors? To what food groups do they belong?
m. How did your total energy intake compare with your energy recommendation? Is this consistent with your nutritional goals?
n. Which of your foods are “vitamin bargains”? Those would be foods which are vitamin-dense, providing the most vitamins for the fewest calories.
o. Breakfast cereals are a great source of vitamins. What characteristic of these foods makesthem so rich in vitamins?
p. What can you say about your recorded food intake and the vitamins and minerals that you obtained from the foods you ate that day?
The paper must be written in correct grammar, with appropriate punctuation,and inAPA format.

Nutrient Your Intake Recommendation or Acceptable Range
Food Energy/Total Calories (kcals) 2864 2849
Protein (gm) 80 56
Carbohydrate ( 130
Total Fiber (gm) 17 38
Total Fat ( gm) 172.8 63.6 - 111.4
Saturated Fat (gm) 47.9 < 31.8
Monounsaturated Fat (gm) 47 **
Polyunsaturated Fat (gm) 55 **
Linoleic (omega 6) (gm) 48.1 17
Alpha Linolenic (omega 3) (gm) 6.8 1.6
Cholesterol (mg) 312 < 300
Vitamin A (mcg RAE) 939.2 900
Vitamin C (mg) 126.5 90
Vitamin E (mg a-TE) 16.8 15
Thiamin (mg) 1.5 1.2
Riboflavin (mg) 2.3 1.3
Niacin (mg) 19.3 16
Folate (mcg, DFE) 527.9 400
Vitamin B6 (mg) 1.3 1.3
Vitamin B12 (mcg) 2 2.4
Calcium (mg) 813.8 1000
Phosphorus (mg) 1221 700
Magnesium (mg) 314.3 420
Iron (mg) 12 8
Zinc (mg) 8.9 11
Selenium (mcg) 118.5 55
Potassium (mg) 2807 4700
Sodium (mg) 4884 1500 - 2300

Milk Intake 1.5 cup equivalent
Milk Recommendation 3 cup equivalent

Meat and Beans Intake 3.7 oz equivalent
Meat and Beans Recommendation 7 oz equivalent

Vegetables Intake 1.1 cup equivalent
Vegetables Recommendation 3.5 cup equivalent

Fruits Intake 3 cup equivalent
Fruits Recommendation 2.5 cup equivalent

Grains Intake 6.2 oz equivalent
Grains Recommendation 10 oz equivalent

____________________________________________________________


Pyramid Categories Percent Recommendation
Milk 50%
Meat and Beans 53%
Vegetables 31%
Fruits 120%
Grains 62%



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Essay Instructions: Request Wizzty to write

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an approrpiate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

Select TWO products from the following product categories:

AIRLINE FLIGHTS

CARBONATED SOFT DRINKS

BREAKFAST CEREALS
EXERCISE EQUIPMENT
FUNERALS
Illustrate your answer by refering to specific brands within each of the two product categories you have chosen.

ASSIGNMENT EXPECTATIONS
Ensure that you repeat the case question in full and verbatim on the title page of your submission.

Excluding your title and reference pages, your paper should be no more than four pages long. Please submit your case for grading by the end of this module.

In answering this case question aim to demonstrate your learning not only of the materials from MOD04, but also those from MOD01-03. Use information from the background readings and any good quality sources you can find. Cite all sources and provide a reference list at the end of the paper.

The following will be assessed:

Your demonstrated understanding of the marketing concepts central to the case question.
Your demonstrated understanding of factors related to the development of an effective promotions strategy through the analysis you conduct in the context of the case.
In particular one of your required readings on developing a promotional strategy at the marketing-made-simple.com website indicates that the following four factors are fundamental to the development of a promotions strategy:

Segmentation ? dividing the marketing into distinct groups
Targeting ? deciding which of these groups to communicate with, and how to talk to them
Positioning ? determining how you would like the product or brand to be perceived by the target groups
Messaging - delivering a specific message in order to influence the target groups
and thus it is expected that you will demonstrate your understanding of these concepts and their relationship to the development of a promotions strategy in the context of your assignment.

The criteria used for assessment will be those explained on the MOD01 Home page, namely:

Focus.
Breadth.
Depth.
Critical thinking.
Effective and appropriate communication skills.
Assignment-Related Resources
The Background Info page provides information you will find useful in writing your paper.