Promotions strategies.

There are two types of promotion strategies:

Above the line promotion where TV, radio, newspapers, internet, and billboards are used amongst other stratagems)

Below the line promotion intended to be subtle so that consumer is unaware of advertising purpose (e.g. testimonials, sponsorship, product placement, direct mail, trade shows, and public relations).

The five elements that would be involved in promoting / selling the following two components are: personal selling, advertising, sales promotion, direct marketing, and publicity.

The promotional objectives for both are also similar in that their overall strategy is to: present information to consumers; increase demand for the product; and differentiate the product.

BREAKFAST CEREALS

A combination of above the line and below the line promotion will be used with emphasis on below the line. I will use Internet advertisement, special events, endorsements, and newspapers. I will also give incentives like discounts ("two for the price of...
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