B2b Essays and Research Papers

Instructions for B2b College Essay Examples

Title: B2B marketing The Essay title Identify major trends business business marketing environment critically analyse special reference UK market Europe Points include 1 Different trends heading minimum 5 trends a

  • Total Pages: 7
  • Words: 2643
  • Sources:25
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: B2B marketing
The Essay title is:
?Identify the major trends in the business-to-business marketing environment and critically analyse them, with special reference the UK market in Europe.?

Points to include:
1. Different trends with sub-heading (minimum 5 trends)

a. Social media
b. Globalization
c. Supply chain
d. Outsourcing
e. Green marketing
f. Data driven marketing

2. Introduction and conclusion

3. Use of graphs and statistics

4. Use minimum 20 Harvard references (minimum 4 referencing per trend)

5. Use 3 article per trend for referencing total 15 articles

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R. Anbanandam, D.K. Banwet, and Ravi Shankar. 2011. Evaluation of supply chain collaboration: a case of apparel retail industry in India. International Journal of Productivity and Performance Management 60, no. 2, (February 15): 82-98.

Bernoff, J., and C. Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3, (April 1): 36-42.

Bughin, J., M. Chui, and J. Manyika. 2010. Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. The McKinsey Quarterly no. 4, (October 1): 26.

Chapple, K., C. Kroll, T. Lester, and S. Montero. 2011. Innovation in the Green Economy: An Extension of the Regional Innovation System Model? Economic Development Quarterly 25, no. 1, (February 1): 5.

de Mooij, M., and G. Hofstede. 2010. The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising 29, no. 1, (January 1): 85.

Doyle, S.. (2009). How analytical CRM is touching the casino business - Part 1. Journal of Database Marketing & Customer Strategy Management, 16(3), 215-219.

Calin Gurau, and Ashok Ranchhod. 2005. International green marketing: A comparative study of British and Romanian firms. International Marketing Review 22, no. 5, (September 1): 547-561.

Joe F. Hair Jr. (2007). Knowledge creation in marketing: the role of predictive analytics. European Business Review, 19(4), 303-315.

Hennig-Thurau, T., E. Malthouse, C. Friege, S. Gensler, L. Lobschat, A. Rangaswamy, and B. Skiera. 2010. The Impact of New Media on Customer Relationships. Journal of Service Research: JSR 13, no. 3, (August 1): 311.

Hipperson, T.. (2010). The changing face of data insight - And its relationship to brand marketing. Journal of Database Marketing & Customer Strategy Management, 17(3-4), 262-266.

Geert Hofstede, and Robert R. McCrae. 2004. Personality and Culture Revisited: Linking Traits and Dimensions of Culture. Cross - Cultural Research 38, no. 1, (February 1): 52-88.

Hofstede, G., and M. Minkov. 2010. Long- versus short-term orientation: new perspectives. Asia Pacific Business Review 16, no. 4, (October 1): 493.

Karthik N.S. Iyer. 2011. Demand chain collaboration and operational performance: role of IT analytic capability and environmental uncertainty. The Journal of Business & Industrial Marketing 26, no. 2, (February 15): 81-91.

Keiningham, T., Aksoy, L., Cooil, B., & Andreassen, T.. (2008). Linking Customer Loyalty to Growth. MIT Sloan Management Review, 49(4), 51-57.

Michael Minkov, and Geert Hofstede. 2011. The evolution of Hofstede's doctrine. Cross Cultural Management 18, no. 1, (January 1): 10-20.

Montresor, S., and G. Marzetti. 2010. Outsourcing and structural change. Application to a set of OECD countries. International Review of Applied Economics 24, no. 6, (November 1): 731.

Ion Plumb, and Andreea-Ileana Zamfir. 2009. A comparative analysis of green certificates markets in the European Union. Management of Environmental Quality 20, no. 6, (November 1): 684-695.

Ravishankar, M., L. Cohen, and A. El-Sawad. 2010. Examining resistance, accommodation and the pursuit of aspiration in the Indian IT-BPO space: reflections on two case studies. Industrial Relations Journal 41, no. 2, (March 1): 154-167.

Sawik, T.. 2011. Selection of a dynamic supply portfolio in make-to-order environment withrisks. Computers & Operations Research 38, no. 4, (April 1): 782.

Deirdre Shaw, and Edward Shiu. 2003. Ethics in consumer choice: A multivariate modelling approach. European Journal of Marketing 37, no. 10, (January 1): 1485-1498.

Don Steffen. (2009). Web Analytics: What's the Goal: Web analytics may still be a distant prospect but should not be ignored. Information Management, 19(1), 50.

Steinman, M., and M. Hawkins. 2010. When Marketing Through Social Media, Legal Risks Can Go Viral. Intellectual Property & Technology Law Journal 22, no. 8, (August 1): 1-0_1.

Strand, J.. 2011. Facebook: Trademarks, Fan Pages, and Community Pages. Intellectual Property & Technology Law Journal 23, no. 1, (January 1): 10-13,1.

Taddeo, M.. 2010. Trust in Technology: A Distinctive and a Problematic Relation. Knowledge, Technology, & Policy 23, no. 3-4, (December 1): 283-286.

Xia, Y.. 2011. Competitive strategies and market segmentation for suppliers with substitutable products. European Journal of Operational Research 210, no. 2, (April 16): 194.

Yu, K., and F. Levy. 2010. Offshoring Professional Services: Institutions and Professional Control. British Journal of Industrial Relations 48, no. 4, (December 1): 758.

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Title: Prepare a simple matrix compare contrast business business B2B business consumer B2C e commerce The matrix considers elements Cost Consumer Exposure Customer Service Differences Web site structure Access rights Audience Security Use automotive industry examples support findings analysis

  • Total Pages: 3
  • Words: 916
  • References:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce. The matrix considers the following elements:
*Consumer Exposure
*Customer Service
*Differences in Web site structure
*Access rights
Use three automotive industry examples that support the findings of your analysis.
Cite at least three sources to support your assertions; all formatted according to APA.
Must be in Microsoft Word format.

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Haley, George.Dr. 2005. B2B vs. B2C marketing fundamentals. Marketingdeepak.com,

Retrieved August 21, 2011: http://www.marketingbydeepak.com/b2b-b2c-marketing-fundamentals-dr-george-hale

Levin, C. 2000 Aug. VC Money keep growing and flowing, PC Magazine, p.80.

Wilson, Jack M. 2000. eBusiness: The Hope, theHype, the Power, the Pain. Business to Business.

Retrieved: http://www.jackmwilson.com/eBusiness/eBusinessBook/b2b.htm

Wise, R. & Morrison, D. 2000 Dec. Beyond the exchange: The future of B2B: Harvard Business

Review, pp. 86-96.Nov-Dec.

Lucid Agency. 2011. Case studies: Industry automotive. Retrieved August 21, 2011:


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Title: E business

  • Total Pages: 2
  • Words: 819
  • Works Cited:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Write a paper explaining how the supply chain differs on a B2C site compared to a B2B site. Give specifics.

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Works Cited:

Works Cited

Bamboo web. (2004) "Supply Chain." Retrieved 4 Jan 2005 at http://www.bambooweb.com/articles/s/u/Supply_chain.html

Bamboo web. (2004) "Supply Chain Management." Retrieved 4 Jan 2005 at http://www.bambooweb.com/articles/s/u/Supply_chain_management.html

Larson, Paul & Jeff Fischer. (March 16, 2004) Short Intro to Business-to-Business E-Commerce. Motley Fool. Retrieved 4 Jan 2005 at http://www.fool.com/research/2000/features000316.htm

Patton, Susannah. (April 16, 2001)"The ABC of B2C." CIO Magazine Online. Retrieved 4 Jan 2005 at http://www.cio.com/ec/edit/b2cabc.html

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Title: b2b b2c ethics

  • Total Pages: 2
  • Words: 580
  • Bibliography:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Individual Assignment: Write a paper explaining how ethical, legal, and regulatory issues differ on a B2C site compared to a B2B site. Give Specifics.

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