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Essay Instructions: B2B marketing
The Essay title is:
?Identify the major trends in the business-to-business marketing environment and critically analyse them, with special reference the UK market in Europe.?

Points to include:
1. Different trends with sub-heading (minimum 5 trends)

a. Social media
b. Globalization
c. Supply chain
d. Outsourcing
e. Green marketing
f. Data driven marketing

2. Introduction and conclusion

3. Use of graphs and statistics

4. Use minimum 20 Harvard references (minimum 4 referencing per trend)

5. Use 3 article per trend for referencing total 15 articles

Essay Instructions: Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce. The matrix considers the following elements:
*Cost
*Consumer Exposure
*Customer Service
*Differences in Web site structure
*Access rights
*Audience
*Security
Use three automotive industry examples that support the findings of your analysis.
Cite at least three sources to support your assertions; all formatted according to APA.
Must be in Microsoft Word format.

Essay Instructions: Write a paper explaining how the supply chain differs on a B2C site compared to a B2B site. Give specifics.

Essay Instructions: Individual Assignment: Write a paper explaining how ethical, legal, and regulatory issues differ on a B2C site compared to a B2B site. Give Specifics.