B2b Essays and Research Papers

Instructions for B2b College Essay Examples

Title: B2B Marketing

  • Total Pages: 7
  • Words: 2643
  • Bibliography:25
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: B2B marketing
The Essay title is:
?Identify the major trends in the business-to-business marketing environment and critically analyse them, with special reference the UKUK market in Europe.?

Points to include:
1. Different trends with sub-heading (minimum 5 trends)

a. Social media
b. Globalization
c. Supply chain
d. Outsourcing
e. Green marketing
f. Data driven marketing

2. Introduction and conclusion

3. Use of graphs and statistics

4. Use minimum 20 Harvard references (minimum 4 referencing per trend)

5. Use 3 article per trend for referencing total 15 articles
Excerpt From Essay:
Bibliography:

R. Anbanandam, D.K. Banwet, and Ravi Shankar. 2011. Evaluation of supply chain collaboration: a case of apparel retail industry in India. International Journal of Productivity and Performance Management 60, no. 2, (February 15): 82-98.

Bernoff, J., and C. Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3, (April 1): 36-42.

Bughin, J., M. Chui, and J. Manyika. 2010. Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. The McKinsey Quarterly no. 4, (October 1): 26.

Chapple, K., C. Kroll, T. Lester, and S. Montero. 2011. Innovation in the Green Economy: An Extension of the Regional Innovation System Model? Economic Development Quarterly 25, no. 1, (February 1): 5.

de Mooij, M., and G. Hofstede. 2010. The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising 29, no. 1, (January 1): 85.

Doyle, S.. (2009). How analytical CRM is touching the casino business - Part 1. Journal of Database Marketing & Customer Strategy Management, 16(3), 215-219.

Calin Gurau, and Ashok Ranchhod. 2005. International green marketing: A comparative study of British and Romanian firms. International Marketing Review 22, no. 5, (September 1): 547-561.

Joe F. Hair Jr. (2007). Knowledge creation in marketing: the role of predictive analytics. European Business Review, 19(4), 303-315.

Hennig-Thurau, T., E. Malthouse, C. Friege, S. Gensler, L. Lobschat, A. Rangaswamy, and B. Skiera. 2010. The Impact of New Media on Customer Relationships. Journal of Service Research: JSR 13, no. 3, (August 1): 311.

Hipperson, T.. (2010). The changing face of data insight - And its relationship to brand marketing. Journal of Database Marketing & Customer Strategy Management, 17(3-4), 262-266.

Geert Hofstede, and Robert R. McCrae. 2004. Personality and Culture Revisited: Linking Traits and Dimensions of Culture. Cross - Cultural Research 38, no. 1, (February 1): 52-88.

Hofstede, G., and M. Minkov. 2010. Long- versus short-term orientation: new perspectives. Asia Pacific Business Review 16, no. 4, (October 1): 493.

Karthik N.S. Iyer. 2011. Demand chain collaboration and operational performance: role of IT analytic capability and environmental uncertainty. The Journal of Business & Industrial Marketing 26, no. 2, (February 15): 81-91.

Keiningham, T., Aksoy, L., Cooil, B., & Andreassen, T.. (2008). Linking Customer Loyalty to Growth. MIT Sloan Management Review, 49(4), 51-57.

Michael Minkov, and Geert Hofstede. 2011. The evolution of Hofstede's doctrine. Cross Cultural Management 18, no. 1, (January 1): 10-20.

Montresor, S., and G. Marzetti. 2010. Outsourcing and structural change. Application to a set of OECD countries. International Review of Applied Economics 24, no. 6, (November 1): 731.

Ion Plumb, and Andreea-Ileana Zamfir. 2009. A comparative analysis of green certificates markets in the European Union. Management of Environmental Quality 20, no. 6, (November 1): 684-695.

Ravishankar, M., L. Cohen, and A. El-Sawad. 2010. Examining resistance, accommodation and the pursuit of aspiration in the Indian IT-BPO space: reflections on two case studies. Industrial Relations Journal 41, no. 2, (March 1): 154-167.

Sawik, T.. 2011. Selection of a dynamic supply portfolio in make-to-order environment withrisks. Computers & Operations Research 38, no. 4, (April 1): 782.

Deirdre Shaw, and Edward Shiu. 2003. Ethics in consumer choice: A multivariate modelling approach. European Journal of Marketing 37, no. 10, (January 1): 1485-1498.

Don Steffen. (2009). Web Analytics: What's the Goal: Web analytics may still be a distant prospect but should not be ignored. Information Management, 19(1), 50.

Steinman, M., and M. Hawkins. 2010. When Marketing Through Social Media, Legal Risks Can Go Viral. Intellectual Property & Technology Law Journal 22, no. 8, (August 1): 1-0_1.

Strand, J.. 2011. Facebook: Trademarks, Fan Pages, and Community Pages. Intellectual Property & Technology Law Journal 23, no. 1, (January 1): 10-13,1.

Taddeo, M.. 2010. Trust in Technology: A Distinctive and a Problematic Relation. Knowledge, Technology, & Policy 23, no. 3-4, (December 1): 283-286.

Xia, Y.. 2011. Competitive strategies and market segmentation for suppliers with substitutable products. European Journal of Operational Research 210, no. 2, (April 16): 194.

Yu, K., and F. Levy. 2010. Offshoring Professional Services: Institutions and Professional Control. British Journal of Industrial Relations 48, no. 4, (December 1): 758.

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Title: B2B & B2C Ethics

  • Total Pages: 2
  • Words: 580
  • References:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Individual Assignment: Write a paper explaining how ethical, legal, and regulatory issues differ on a B2C site compared to a B2B site. Give Specifics.
Excerpt From Essay:
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Title: B2B Marketing

  • Total Pages: 4
  • Words: 1292
  • Bibliography:0
  • Citation Style: None
  • Document Type: Essay
Essay Instructions: this is b2b marketing so all the answers should be focus on b2b, and each answer should be no more than 1/2 to 1 page

1."the most important part of b2b marketing is the salesperson's relationship with the buyer. if they get along then the sale will be easy." discuss.

2. manufactures like Chysler, Ford, GM, Mercedes, and Toyota produce passenger vehicles for b2c consumers and trucks and other vehicles for b2b customers. pick one manufacturer's website and compare and contrast the marketing message for their b2b and b2c offering.(use talbe is necessary.) which do you think is better marketed?

3. Intel and AMD have tried for many years to convince consumers to select computers based on the brand of microprocessor. yet, consumers do not have options about the microprocessor in their computer.(you cant chose the same model of PC with either and intel or amd processor.) why do these companies advertise their products directly to consumers? what messages do these firms use to try to convince computer makers to use their microprocessors?

4. I think that most b2b advertising is really bad. crummy photography, bad copywriting and silly concepts. do you agree? why do you think b2b advertising is so bad? does this reduce the sales of b2b products? ( feel free to disagree)

5. a number of the cases we've discussed included resistance to change as an obstacle. new products face resistance in the marketplace. why do b2b marketers face such stiff resistance for new products and what can they do to overcome the resistance? give at least one canadian example of a b2b product that initially faced resistance from potential buyers.
Excerpt From Essay:
Bibliography:

Mercedes-Benz, May 2007, available online at http://www.mercedes-benz.co.za/Trucks/Modules_fe/layout1/displayfull.asp?=1

Mercedes-Benz, may 2007, available online at http://www.mbusa.com/index.do?location=leadership-microsite

Intel, may 2007, available online at http://www.intel.com/

AMD, may 2007, available online at http://www.amd.com/gb-uk

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Title: B2B Marketing

  • Total Pages: 5
  • Words: 1455
  • References:0
  • Citation Style: None
  • Document Type: Research Paper
Essay Instructions: it's a b2b marketing course so the answer should be focus on b2b. i dont want more than 2 quotes in the answer, thanks.

Q1: what role do buyers and prospective buyers play in the development of new products? Give an example of and industry where they play a significant role.

Q2: what do some business channels contain more layers than others? is this a function of price, competition, product complexity, country, adoption of technology or some other factors?

Q3: many companies seem to devote more energy to getting new customers than keeping old ones. please explain why.
Excerpt From Essay:
References:

AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 13, 2007 at http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf

Hogan, Lemon, Libai (2003) - What is the true value of a lost customer? John E. Hogan; Katherine N. Lemon; Barak Libai Journal of Service Research: JSR; Feb 2003; 5, 3; ABI/INFORM Global pg. 196

LWC Research (2005) - Users Speak Out About SAP NetWeaver. December 12, 2005. LWC Research. Orange, CA. Page 12.

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