Apple Essays and Research Papers

Instructions for Apple College Essay Examples

Title: Apple Corporation

  • Total Pages: 6
  • Words: 1635
  • Bibliography:5
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Apple Corporation SWOT analysis
Have four distinct sections: Strengths, Weaknesses, Opportunities, Threats
6 page APA format
minimum 5 references, wikipedia and other popular press sources do not qualify.
Excerpt From Essay:

McDonald, M., & Keegan, W.J. (2002). Marketing Plans That Work. Second Edition. USA. Elsevier.

Newlands, D.J., & Hooper, M.J. (2009). The Global Business Handbook: The Eight Dimensions of International Management. England. Gower Publishing, Ltd.

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Title: Apple Computers Inc.

  • Total Pages: 3
  • Words: 794
  • References:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Apple Computers, Inc., has firmly established itself as one of the most innovative companies of this century. Its ?i? product / service (i.e. iPhone, iPad, iPod, iTunes) series has become iconic. Imagine that you have been given a sufficient level of funding to set up and lead a company to compete against Apple. In this idealised scenario, what would you do innovatively to rival Apple?s approach? What are the potential gaps in Apple?s product and service strategy, business model organisational set up and so forth? What opportunities are there for disruption innovation? How will you distinguish your offerings? What strategic positioning would you adopt?
Excerpt From Essay:

Apple, Investor Relations (2012). Investor Relations. Retrieved November 29, 2012 from Apple Investor Relations and Filings with the SEC Web site:

Cusumano, M. (2008). Technology strategy and management: The puzzle of apple. Association for Computing Machinery.Communications of the ACM, 51(9), 22.

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Title: Apple's Roots

  • Total Pages: 3
  • Words: 904
  • Bibliography:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Apple's roots

Steve Jobs turned Apple Computers into one of the most powerful companies in the world in little more than a decade.

What strategy (or combination of strategies) did Steve Jobs use to make Apple into the powerhouse we know today? Has it changed over the years, or been constant? How does this strategy "fit" with the environment of the personal computer industry?

Step One. Begin this case with a brief SWOT analysis of the computer industry. Consider both the environment of the early years (1980's) and how it has evolved. For a quick-and-dirty analysis, Wikipedia gives a pretty good overview of Apple's history, from which you can sketch out a simple SWOT:

Apple, Inc. Retrieved August 26, 2009 from

Step Two. Consider which strategy (or strategies) Apple has used over the years. You may want to rely on Porter's four generic strategies, described in one of the required readings for this module, or you might prefer one of the strategic models presented in the optional reading by Comeford and Callaghan. The choice is yours.

The following article will help you evaluate Apple's recent strategic moves, so you can comment on whether or not the strategy has changed:

Burrows, P., Hesseldahl, A., & Crocket, R. (2007). WELCOME TO PLANET APPLE; how the high tech maverick became a global trendsetter. Business Week. July 09. 2007, Issue 4042, page 88

Step 3. Write up your analysis in a three to five page paper (use the format specified in modules 1 & 2) and submit it to coursenet before the end of this module.

Case expectations:
Continue the formatting and organization standards of the previous case assignments. Evaluate both the degrees of good and bad fit between Apple's strategy and its industry environment. Be sure to document all sources with citations and a reference list (or footnotes).
Excerpt From Essay:

Burrows, P., Hesseldahl, a., & Crocket, R. (2007). WELCOME to PLANET APPLE; how the high tech maverick became a global trendsetter. Business Week. July 09. 2007, Issue 4042,-page 88

Apple, Inc. Retrieved August 26, 2009 from

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