Apple is rumored to be designing a video player and accompanying video store, which will provide even more multimedia content for the digital hub.

In order to insure future success, Apple only needs to continue on its current path. Steve Jobs recently announced that Apple would switch to the same Intel processors that power most other personal computers. Despite concerns from some in the technology press that the switch will reduce Apple's ability to differentiate its products from competitors, the move should benifit Apple. Relative performance will not be an issue as it has been in the past. Apple products have suffered from the perception of being slower than Intel PCs for much of their recent life, yet customers stil wanted Macintoshes. Apple will continue to differentiate itself from commodity PC manufacturers through careful design, high quality and the Macintosh operating system, which is generally regarded as superior to Microsoft's...
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