Apple Corporation SWOT analysis

Apple Inc. is one of the well-known and recognized enterprises by not only the business community but populace from all over the world are cognizant about this corporation. It started off its business from the decade of 1970 that has been involved in the designing, manufacturing and offering its consumers with a wide range of innovative and technologically refined products like computers, software, music players and its related accessories, peripherals, and networking solutions. Macintosh computers, iPod, iPhone, iPad, iMac are few of the popular and admired range of product lines that is offered by Apple Inc. (O'GRADY, 2008).

Apple Inc. did not intend to cater a small target audience but aimed at a larger population with target audience in multiple segments. In this regard, Apple targeted vast group of consumers incorporating home users, small and medium sized business users, education sector and young generation population. Apple...
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