Amazon Essays and Research Papers

Instructions for Amazon College Essay Examples

Title: Amazon's E Business Model To successful business Strayer graduates capable technologies Internet exchange information customers vendors research market trends track competitors products pricing buy sell goods services

  • Total Pages: 4
  • Words: 1160
  • Bibliography:6
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: E-Business Model

To be successful in business, Strayer graduates must not only be capable of using various technologies, they must also know how to use the Internet to exchange information with customers and vendors, research market trends, track competitors? products and pricing, and buy and sell goods and services. was founded in 1994 as an online book retailer. Now, the largest retailer of books has also become the largest online retailer with a customer base of over 30 million people. Amazon competes in a vast array of markets including: books, movies, digital readers, computers, consumer electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting goods, tools, automotive, hardware, building supply, and more. Despite their large product offering, Amazon has maintained its strong brand.

Imagine if Toys-R-Us, the largest toy retailer began selling books or if the NBA began selling hardware online. The threat of consumer confusion would rise thus bringing into question the value of the Toys-R-Us and NBA brands. Some analysts question the wisdom of selling products that are typically sold in the business-to-business markets. For example, you can now purchase industrial, laboratory and scientific supplies from


1. Review the most current Annual Report at:

2. Browse,, and

3. Create a table to compare and contrast the Websites:,, and, using the following criteria: functionality, design, content, originality, professionalism and effectiveness. Include the table as an appendix to the required paper.

You are to write a four to five (4-5) page report that answers the following:

1. Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.

2. Recommend what Amazon should do to protect its brand.

3. Recommend what Barnes & Noble and Borders should do to recapture some of their online market share.

4. At one time Dell sold computers exclusively online, now the same computers are available in retail stores (Wal-Mart for example). Discuss whether or not you foresee Amazon expanding its channel of distribution to include retail locations.

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Amazon has mastered electronically enabling their supply chain to a level no other online retailer can match today, traversing supply chain optimization to reverse logistics electronically better than many distribution companies (Logistics Today, 2004). The cost efficiencies they have attained through process automation are formidable and make up a large part of their brand when considered at the user experience level (Hausman, Siekpe, 2009, 5). It would be a fatal mistake to move into a distribution model comparable to Dell, as Amazon has defined the underlying technologies, processes, systems and performance that paradoxically have helped Dell grow and survive as a company over time. Amazon needs to continually be concentrating on its core strengths of scalability, website and web application performance and pursue the next major goal of being the dominant Cloud computing platform the Internet, which is heavily discussed in their annual report and SEC filings (DataMonitor, 2010, pp, 7, 23, 24, 25).


The indication of any e-commerce company moving beyond their product focus to embrace platform initiatives is one that also signals a dominance in their chosen markets. has

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Title: Amazon Evolution Resources Ch 1 Introduction Information Systems Prepare a 250 500 word essay describing Amazons strategy address o Describe Amazon e business e commerce B2B B2C

  • Total Pages: 2
  • Words: 630
  • Sources:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: : Evolution

? Resources: Ch. 1 of Introduction to Information Systems
? Prepare a 250- to 500-word essay describing Amazon??s strategy in which you address the following:
o Describe how uses e-business and e-commerce for B2B and B2C.
o Present areas where is competing with Google? and Microsoft?, and whether competition is a wise strategy.
? .
? Format your paper consistent with APA guidelines.

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Works Cited:

Amazon Strategies (AS). (2011). Amazon Earnings and LivingSocial. Channel Advisor.

Huang, G.T. (2010). How Amazon Innovates: Lessons in Strategy for Microsoft and Others. Xconomy.

Johnson, M.W. (2010). Amazon's Smart Innovation Strategy. Bloomberg Businessweek.

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Title: Maximizing Profits Within Markets Paper

  • Total Pages: 3
  • Words: 947
  • References:5
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Amazon:

Identify the market type in which the selected business exists.------

? Explain how this market type affects the selected business?s ability to maximize profits.---

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Blinder, Alan S; William J. Baume and Colton L. Gale (June 2001), Microeconomics: Principles and Policy. Thomson South-Western. p. 212.

Perloff, J. Microeconomics Theory & Applications with Calculus. Page 445. Pearson 2008.

Rodman, George. Mass Media in a Changing World. New York (2nd ed.), McGraw Hill, 2008

Robert Spector (2000). - Get Big Fast: Inside the Revolutionary Business Model That Changed the World. Harper Collins Publishers.

James Marcus (2004). Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut.

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Title: TOPIC Amazon's cloud computing AWS EC2 solutions paper analyze competitive position Amazon's cloud computing solutions industry recommend strategies strengthen firm's competitive position international context

  • Total Pages: 12
  • Words: 3860
  • Works Cited:6
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: TOPIC: Amazon's cloud computing (AWS, EC2) solutions; paper should analyze the competitive position of Amazon's cloud computing solutions within the industry and recommend strategies that will strengthen that firm's competitive position within an international context.

Executive Summary of one to two pages, clearly summarizing the issues examined, the methodology employed, the alternative strategies evaluated, and the strategies recommended.

I. Industry Structure ? a snap shot of the competitive structure of the industry today, including its dominant global characteristics (using Porter's five-force analysis), its strategic grouping, and the mobility barriers as they affect firm strategy.

II. Evolution of the Industry (section two) ? determine how trends are likely to impact industry structure over the next 10 years or so, including its globalization and affects on its five forces and strategic map.

III. Strategy Formulation ? based expressly on the analysis, findings and conclusions from Sections I and II and on an analysis of the firm's mission/vision and core competencies and the constraints it faces, the strategies that the firm should pursue to strengthen its competitive position in the industry over the coming 3-5 years. This section should evaluate alternative strategies and arrive at a reasoned recommendation.

IV. Recommendations and Conclusions - Draw together all threads of the paper, showing how the recommended strategy(ies) fits the entire analysis.

V. List of References (consult APA Manual for form)

The paper should exemplify graduate level writing, and be professional in appearance, including professional-looking graphics where appropriate for the presentation of data and analysis. Charts and tables are especially useful in presenting and comparing data, but should be fully explained in the text and supported by research.

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Works Cited:


Adams, D.A., Nelson, R.R., & Todd, P.A. (1992). Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication. MIS Quarterly, 16(2), 227-247.

Bianco, J.S. (2009). Social Networking and Cloud Computing: Precarious Affordances for the "Prosumer." Women's Studies Quarterly, 37(1/2), 303-312.

Business Wire. (2011). Future of Cloud Computing Survey Reveals New Drivers for Cloud Adoption Retrieved November 7th, 2012, from

Dunning, T.H., Harrison, R.J., Feller, D., & Xantheas, S.S. (2002). Promise and Challenge of High-Performance Computing, with Examples from Molecular Modelling. Philosophical Transactions: Mathematical, Physical and Engineering Sciences, 360(1795), 1079-1105.

Fox, A. (2011). Cloud Computing -- What's in It for Me as a Scientist? Science, 331(6016), 406-407.

Guralnick, R., & Constable, H. (2010). VertNet: Creating a Data-sharing Community. BioScience, 60(4), 258-259.

Mendoza, D. (2012). Amazon outage takes down Reddit, Foursquare, others. Retrieved from

The Economist. (2010). Information technology goes global: Tanks in the cloud Retrieved November 7th, 2012, from

The Economist. (2012). The Cloud Crowd Retrieved November 7th, 2012, from

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