Amazon as an Innovator and a Competitor

E-Commerce is today considered a necessary element of a firm's business strategy. In many ways, the model for its importance may be attributed to the enormous success and sustainability of Amazon.com. It was with the pouplar inception of what first began as an online bookstore that retailers of all forms began to understand the true capacity of the internet to reach wide purchasing audiences, to display and market items without the use of physical space and a wide spectrum of additional benefits to be explored more thoroughly in this text. In the ensuing years, and particularly since the transition into the 21st century, all manner of consumer item from butter knives to airplane tickets could be purchased with a credit card and a few mouse clicks, owing largely to the model established and refined by Amazon.

Still, it has been incumbent upon Amazon...
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