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Essay Instructions: Snyder identifies three components of advertising ethics. He claims that governments should have no authority in the third component of advertising ethics, which he calls 'taste and decency'. Do you agree? Use current examples in your answer.

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Essay Instructions: Discussion


Segmentation of consumer markets can lead to questionable practices, specifically in targeting what some may define as “vulnerable” market segments. For example, very young children are considered by some to be “vulnerable.” Do you agree that marketers should be limited or regulated when targeting “vulnerable” market segments? Why or why not? Provide support and examples. (Start by defining “vulnerable.”)

1. (100 word response)
2. 1 in-text citation from credible source









What is the difference between a market segment and a target market?

1. (100 word response)
2. 1 in-text citation from credible source





Refer to “Standards of Practice” on the American Association of Advertising Agencies Web site (http://www2.aaaa.org/about/association/pages/standardsofpractice.aspx) and “Advertising Ethics and Principles” on the American Advertising Federation Web site (http://www.aaf.org/default.asp?id=37). What do you take from them? Are such statements effective? Why or why not?


1. (100 word response)
2. 1 in-text citation from credible source







Do you agree with Cone, Feldman, and DaSilva regarding cause branding? Why or
why not?

1. (100 word response)
2. 1 in-text citation from credible source







Stoneman suggests that channel strategy is not normally associated with segmentation. Do you agree? What examples can you find where segmentation is integrated into a channel strategy? Is it effective?

1. (100 word response)
2. 1 in-text citation from credible source








How does the use of dual distribution channels and multichannel systems affect the
growth of a business?

1. (100 word response)
2. 1 in-text citation from credible source