Marketers Should Be Limited or Discussion Chapter

They also took an active part in fundraising walks for customers. This campaign contributed and raised $300 million for the case. In this case, the case, besides the cause acquiring more funds, it gained an enhanced profile and a host of supporters. Consequently, the company has seen workers increase their loyalty to their jobs and the cause. This is commendable at an era when the corporate wrongdoing wave has left customers yearning for good corporate citizenship. Corporations such as Avon have shown a sense of social responsibility in the current business environment characterized by undifferentiated services and goods. After going public, Avon became more significantly attractive in the eyes of stakeholders (Shimp, 2010).

Channel strategy is normally associated with segmentation

This is true. Channel strategies define the preferred customer channels especially in the evolving distribution networks. When considering market and product strategies, it is necessary to find a value proposition strategy. This involves focusing on segments that build and serve market value proposition. While designing an informed distribution channel strategy and network, the business will gain proper targeting. Channels strategy revolves on the development of creative technologies, investing in innovative capabilities and segmenting customer preferences. Customer segment preferences and channel strategy trends are crucial in developing the right investment decisions. An organization can develop a channel strategy around the most important customer segment (Reidenbach & Goeke, 2005).

How the use of dual distribution channels and multichannel systems affect the Growth of a business

Dual distribution channels and multichannel systems involve the parallel use of various sales channels.These systems have the potential of generating different advantages. These benefits are mostly aggregated in the dual distribution channels and multichannel systems. These systems are highly linked to buying behavior exhibited by consumers. Compared to the single channel systems, dual distribution channels and multichannel systems have demonstrated significant benefits in the growth of any business. If the systems are appropriately integrated within the business systems, customers are expected to increase their purchases from the channels. Therefore, the systems are among the best strategies that businesses can adopt while seeking to increase the market share. It is very relevant to apply dual distribution channels and multichannel systems in businesses, with respect to purchasing behavior (Dent, 2011).

References

Dent, J. (2011). Distribution channels: Understanding and managing channels to market. London: Kogan Page.

Kerin, R.A., (2007). Cram101 textbook outlines to accompany Marketing. S.l.: Academic Internet Publishers (AIPI.

Levi-Faur, D. (2011). Handbook on the Politics of Regulation. Cheltenham: Edward Elgar Pub.

Plaisance, P.L. (2009). Media ethics: Key principles for responsible practice. Los Angeles: SAGE.

Reidenbach, R.E., & Goeke, R.W. (2005). Value-driven channel strategy: A lean approach. Milwaukee, Wis: ASQ Quality Press.

Shimp, T.A. (2010). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning.

Thorson, E., & Duffy, M. (2012). Advertising age: The principles of advertising….....