" (Snyder, 2008, p.8/9) in other words, Snyder is appealing for better ethical standards not only because this would be the right thing to do but also because it makes good economic and marketing sense. The following advertising example is a case in point.

In another article Snyder refers to an advertisement which goes beyond good taste and decency. This refers to a multimedia campaign for Belvedere Vodka which is in competition with the Grey Goose vodka brand ands its market. As Snyder remarks: "The brand is donning fishnets, getting spanked in public and otherwise behaving lewdly in an attempt to stand out in the increasingly crowded luxury vodka category." (Snyder, "Attention, but at What Cost? 2008)

Figure 1. A Belvedere Vodka ad depicting a woman applying her lipstick in the mirrored belt buckles of some man.

(Source: http://stylemusings.blogspot.com/2008/01/on-advertising-front-belvedere-vodka.html

Therefore the advertiser is using lewd and tasteless images and action...
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