Freiberg, K. & Freiberg, J. (1998). Nuts. Orion Publishing, London.
Peters, Tom (1998). Nuts: Foreword. Orion Publishing, London.
Southwest Airlines. (2002). History: We weren't Just Airborne Yesterday. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/airborne.html. So Southwest Airlines. (2003). Southwest Airlines Historical Advertising Gallery. Retrieved Jan
30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/netads.html
Southwest Airlines. (2003). Southwest Airlines Investor Relations. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/financials/investor_relations_index.html
Southwest Airlines. (2004). Southwest Airlines News Releases. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/press/prindex.html
Southwest Rapid Rewards. About Rapid Rewards. Retrieved Jan 30, 2004 from the World
Wide Web: http://www.iflyswa.com/rapid_rewards/about_rr.html
Bunz, Ulla K; Maes, Jeanne D. "Learning Experience, South West Airlines Approach" Retrieved at http://220.127.116.11/search?q=cache:7Ta4-qN0jWgJ:www.scils.rutgers.edu/~bunz/southwest.pdf+organization+culture+of+South+West+Airlines+&hl=enAccessed on 17 February, 2005
Leadership and Change - an oxymoron?" Retrieved at http://www.anneriches.com.au/article-ct6.html. Accessed on 17 February, 2005
South West Airlines' Organizational Culture" Retrieved at http://icmr.icfai.org/casestudies/catalogue/Human%20Resource%20and%20Organization%20Behavior/HROB021.htm. Accessed on 17 February, 2005
Bailey, Jeff. (2008). Southwest. Way Southwest. The New York Times. Retrieved:
Holstein, William. (2008). At Southwest, the culture drives success. Businessweek. Retrieved:
Marhoffer, Amy. (2011). Southwest 'gets it' with our culture. Blog; Nuts about Southwest.
Oswald, Dan. (2009). Corporate culture done right. The Oswald Letter. Retrieved:
Solomon, Micah. (2012). What can you learn from Southwest Airlines' culture? The Washington
Post. Retrieved: http://www.washingtonpost.com/business/on-small-business/what-you-can-learn-from-southwest-airlines-culture/2012/04/03/gIQAzLVVtS_story.html
Carey, S. (2012, Jun 13). Customer ratings rise for low-cost airlines. Wall Street Journal (Online), pp. n/a-n/a.
Freiberg, K. And Freiberg, J. (1996), Nuts: Southwest Airlines' Crazy Recipe for Business and Personal Success, Broadway Books, New York, NY.
Ginger Hardage (2006). PROFILE: COMMUNICATING THE SOUTHWEST WAY. Strategic Communication Management, 10(3), 4.
Jeffrey A Krames (2003, November). Performance culture. Executive Excellence, 20(11), 16-17.
Dawna L. Rhoades (2006). Growth, customer service and profitability Southwest style. Managing Service Quality, 16(5), 538-547.
How corporate culture helped Southwest Airlines become the best. (2005). Strategic Direction, 21(4), 16-18.