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Essay Instructions: Southwest Airlines: How one Airline Positions Itself in a Competitive Market

Since deregulation, the airline industry has become very competitive. To understand how one airline has chosen to position itself in this competitive industry, go to Southwest.com and learn more about how Southwest got its start. Explore the Web site thoroghly. Be sure to read about their "Customer Service Commitment" to learn more about the mission of Southwest Airlines (SWA). Information about past Southwest advertising campaigns can be found by visiting the "Advertising Gallery." You can view both print ads and video clips to better understand Southwest's marketing and promotional strategies. The "Fact Sheet" provides you with a rundown of quick facts about SWA, such as the type and number of aircraft used by the airline, SWA's top ten airports, and fun facts about the airline. The site also provides information about reservations, schedules, and fares, copies of press releases, and a bibliography of books and articles written about Southwest Airlines.



How does Southwest position itself as a "different" kind of airline? How does not assigning seats contribute to the Southwest difference?

How has Southwest used the word "love" as a promotional tool? What does the word "love" have to do with the history of the airline?

What does Southwest mean when it promotes itself as a "triple crown winner?" How has Southwest used its rewards to advertise itself as different from other airlines?

What innovations has Southwest come up with that have both made the airline stand out among its competitors and contributed to the advancement of the commercial airline industry?

Essay Instructions: SouthWest Airlines explain in detail:

What is the design of the physical workspace or work environment of SouthWest Airlines and what does this say about the organization's culture?

What explicit rewards and status symbols are used to motivate
employees at SouthWest Airlines

Essay Instructions: Write a three to four (3-4) page paper in which you:
1.Determine how Southwest Airlines’ corporate culture differs from other airlines.
2.Analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees.
3.Speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future.
4.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
•Examine the private enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and the requirements for success in today’s business environment.
•Analyze business plans based on an analysis of domestic and global operating environments, market dynamics, and electronic and internal capabilities.
•Use technology and information resources to research issues in contemporary business.
•Write clearly and concisely about contemporary business using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 160
Assignment 2: Diversification Strategies

Criteria
Unacceptable

Below 70% F
Fair

70-79% C
Proficient

80-89% B
Exemplary

90-100% A

1. Determine how Southwest Airlines’ corporate culture differs from other airlines.

Weight: 20%
Did not submit or incompletely determined how Southwest Airlines’ corporate culture differs from other airlines.
Partially determined how Southwest Airlines’ corporate culture differs from other airlines.
Satisfactorily determined how Southwest Airlines’ corporate culture differs from other airlines.
Thoroughly determined how Southwest Airlines’ corporate culture differs from other airlines.

2. Analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees.
Weight: 25%
Did not submit or incompletely analyzed three (3) ways that Southwest’s unique culture has benefited the airline and its employees.
Partially analyzed three (3) ways that Southwest’s unique culture has benefited the airline and its employees.
Satisfactorily analyzed three (3) ways that Southwest’s unique culture has benefited the airline and its employees.
Thoroughly analyzed three (3) ways that Southwest’s unique culture has benefited the airline and its employees.

3. Speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future.

Weight: 40%
Did not submit or incompletely speculated how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future.
Partially speculated how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future.
Satisfactorily speculated how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future.
Thoroughly speculated how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future.

4. 5 references

Weight: 5%
No references provided
Does not meet the required number of references; some or all references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.

5. Clarity, writing mechanics, and formatting requirements

Weight: 10%
More than 6 errors present
5-6 errors present
3-4 errors present
0-2 errors present

Essay Instructions: title-?Southwest Airlines: We Love your Bags"

questions that need to be answered.

1. Determine how Southwest Airlines? corporate culture differs from other airlines.
2. Analyze three (3) ways that Southwest?s unique culture has benefited the airline and its employees.
3. Speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future.