Not only is the airline the lowest cost operator, but is also one of the most successful airlines, which has managed to maintain the same amount of success through numerous years, winning quite a few awards for excellence and performance over the years. The success may be attributed to no small extent to the fact that there is no actual PR Department or even a Personnel Department; rather, there is a peoples department, which will take up the total responsibility of sorting out the people's problems. This gave the employees a sense of ownership in the company, and this contributes to the innate feeling of responsibility that the employees showed towards achieving success for their 'own' organization. (Leadership and Change - an oxymoron?)


Bunz, Ulla K; Maes, Jeanne D. "Learning Experience, South West Airlines Approach" Retrieved at on 17 February, 2005

Leadership and Change - an oxymoron?" Retrieved...
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