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Instructions for Search Engines College Essay Examples

Essay Instructions: Search Engine Optimization (SEO) of Spanx (www.spanx.com) to include the following:

An explanation of search engines and how they work

Defining the target audience ? the group of people that the selected company is trying to reach through online marketing efforts

Understanding the conversion cycle & how it applies to your organization by setting up goals

Uncovering the right keywords for you organization ? selecting general and specific keywords that are relevant to the specific products, services or content of each page of the Web site

Analyzing your competition

Writing for people not search engines: well written, original content is essential to the success of your web site efforts. Content is what visitors use to determine the value of the Web site and what search engines evaluate to rank your Web site

Identification of spider traps, avoiding spam, using site maps, building Links and increasing traffic using social media optimization - blogs or community forum

Creating Pay-per-Click campaigns

Excerpt From Essay:

Title: see comment below

Total Pages: 3 Words: 870 Works Cited: 3 Citation Style: MLA Document Type: Research Paper

Essay Instructions: 1
Unit 2 Assignment: Research, Email, and Ethics

Overview of the Assignment
In today’s world, the Internet has become a valuable tool for research and communication, enabling users to accomplish in minutes what used to take hours, or even
days. But while the Internet does allow for faster communication, it does have its pitfalls.
Just to name a few examples of Internet red flags: while web-based search engines do yield a lot of results, they may not always be the most reliable; while it’s easy and fast to send an email, it’s also easy to hit that “send” button before you’ve really thought through what you wrote.
As with last week’s assignment, this assignment has several components that encourage you to think about this week’s topics. First, you will conduct a research exercise using two different search engines. Second, you will assess the emails you write and those you receive according to the standards of “netiquette.” Third, you will think about how the Internet can tempt users to borrow material without crediting it??"and think about the consequences of doing so. And fourth, you will look into the mechanics of registering a copyright.
Minimum Requirements
you must:
• Answer the questions below in complete sentences that form coherent paragraphs
• Complete Parts 1, 2, 3, and 4??"don’t leave anything out!
• Use APA guidelines to format the paper (e.g., include a title page and running heads; see pp. 484-497 in A Writer’s Reference for guidance), cite the readings, and put together the reference page
• Include a reference page if you cite or paraphrase any material from the Internet or from the textbook
If one of these elements is missing, you cannot get a 70 or above on this assignment.
Details of the Assignment
Part 1: Search Engine Comparison (20 points)
Choose a topic related to your major and conduct a short research exercise. First use Google to search for information on your topic. Once you’ve done that, use Google Scholar to find information on the same topic. Then, in a coherent paragraph or two,
2
compare the results that each search engine yielded. Be sure to indicate what topic you researched and be specific about how the results varied, considering things like audience (who would make use of each set of results?), purpose (why might a person conduct the search in the first place, and would the purpose of the search determine which search engine one might use?), and reliability (can you count on the information the search yielded being truthful and accurate?).
Part 2: Evaluating Emails (30 points)
Jump ahead in the textbook and read pp. 365-71, on email etiquette, and check out this website, which lists 101 email etiquette tips: http://101emailetiquettetips.com/
Then, read over a wide selection of emails that you received and sent over the past week
or so, in both personal and professional contexts, and assess how well those emails follow the “netiquette” outlined both in the textbook and on the website. Write one paragraph analyzing the emails you’ve received and one paragraph analyzing those you’ve sent.
Part 3: Plagiarism and the Internet (20 points)
In this week’s reading you learned how to recognize and avoid ethical abuses in the workplace. But ethical abuses can happen??"and do happen??"in academic settings as well. With so much information readily available on the Internet, and with the ease of copying and pasting text from one document into the next, sometimes students have trouble separating their words from another author’s words when they write papers incorporating outside research. Read the brief description of academic integrity on the following UTA website: http://www.uta.edu/conduct/academic-integrity/index.php
Given what the website and your textbook say about plagiarism, do you think that a person’s intent should make a difference when determining whether that person has plagiarized or not? In other words, if a writer meant to acknowledge a source but failed to do so properly and borrowed the material instead, representing another’s words as her own, should that person be held responsible for plagiarism? At the University of Texas at Arlington, as at most universities, students can be held responsible for plagiarism even if they did not intend to plagiarize. That said, there are different views on this issue. Write a paragraph explaining and supporting yours in light of what you learned about plagiarism in this week’s readings and on the UTA Academic Integrity website.
Part 4: Copyright
(20 points)
One way individuals can protect their intellectual property is to register a copyright with the U.S. Government. Visit the U.S. Copyright Office at http://www.copyright.gov and
3
answer the questions that follow in one coherent paragraph.
• Why bother registering a copyright?
• How involved is the registration process?
• Is there anything that surprises you about the process?
• Are there works you’ve created that it might be wise to register?
• If not, do you foresee creating works in the future that might make registration worth it?
Citation and formatting:
(10 points)
You should create a new Word document for this assignment and include each part of the assignment in one document.
Follow APA guidelines for formatting the paper (e.g., using a title page and running heads), for in-text citations, and for the reference page. Refer to section APA-5a (pp. 484-
497) in A Writer’s Reference for information on how to format a paper according to APA.
You may use the standard title page on p. 488 or the alternative on p. 497. Either is fine, but be consistent with the method you choose, following the format precisely. Treat each part of the paper as a section within the whole, giving it its own header.
Even if you paraphrase the authors you’ve read, you must cite the source of your information. Follow APA guidelines for in-text citations and attributing paraphrased ideas.

Excerpt From Essay:

Title: Evidence Based Practice

Total Pages: 4 Words: 1116 Bibliography: 4 Citation Style: APA Document Type: Essay

Essay Instructions: Given:

The ability to acquire accurate and timely information enhances nursing practice and patient outcomes. Search engines and healthcare/nursing databases operate in different ways, and it is necessary for healthcare professionals to understand how to access and efficiently use both public and professional resources. Because today the general public has greater access to electronic health information, healthcare professionals must be aware of the information their patients are accessing and be proficient at identifying credible sources.

It is also important for healthcare professionals to know how to use professional databases. Nursing practice needs to be based on evidence, and access to healthcare databases assists nurses in identifying best practices. The use of theories from other disciplines also expands the breadth and depth of knowledge available to guide healthcare delivery and nursing practice.

For this task:

For this task, use the Google or Google Scholar search engines to find one credible article on systems theory (original theorist Ludwig von Bertalanffy) and one credible article on diffusion of innovation theory (original theorist Everett Rogers).

Then use the CINAHL online database to find one credible article systems theory and one credible article on diffusion of innovation theory.

Note: See the “Web Searching Tips” Web link below for help in searching for articles.

Note: Also use the MSN Advanced Nursing Learning Community for tips from your course mentor on searching for these theories as well as a webinar on using key words in searching on these theories.

Task:

Using the four articles found in the given above, write an essay (suggested length of 3??"4 pages) relating systems and diffusion of innovation theories to healthcare delivery and nursing practice. In your essay, be sure to do the following:

A. Discuss the relationship between systems theory and healthcare delivery in the U.S.

B. Discuss the relationship between diffusion of innovation theory and the change process within healthcare delivery in the U.S.

C. Discuss the relationship between systems theory and current nursing practice.

D. Discuss the relationship between diffusion of innovation theory and current nursing practice.

E. Summarize the search strategies you used to acquire information on the specified theories.

F. Include an annotated bibliography (in addition to a complete APA reference list from part I) of the four theory resources you used for your discussion.

Note: An annotated bibliography is a list to which you add (in your own words) other relevant information and comments about the book or article for future reference. For this assignment, your annotations should include Author, Title, Publication date, date retrieved, and URL in APA format plus a summary of the article, an assessment of the article, and your reflection of the value of the article. See the Web links below for more information on annotated bibliographies.

G. If you use sources, include all in-text citations and references in APA format.

Excerpt From Essay:

Title: Navigating the World Wide Web

Total Pages: 2 Words: 566 Sources: 0 Citation Style: APA Document Type: Research Paper

Essay Instructions: Write a 2-complete page paper. State the question first and then continue to answer.

Search topic: Tenured & Post-tenure review models.

Select two other search engines to locate quality material related to your research topic (Tenure & Post-tenure review models). Choose from the three listed below, or use another search engine of your choice...

http://www.ask.com
http://clusty.com
http://search.yahoo.com

Experiment with these tools and write about your search activities. Identify each tool used, the parameters of your search, and your search terms.

After scanning several...
a.How many sites were located?
b.How would you characterize the value of the sites?
c.Did you find reliable sites to use for your research?
d.What would you describe as the single, most useful tool in this searching activity?

Excerpt From Essay:

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