Ecommerce Application at Spanx

The AiMA (Atlanta Interactive Marketing Association) awarded Sherpa: Web Studio as the most effective search engine marketers for the year 2008. Sherpa was chiefly highlighted for their outstanding search engine marketing for Spanx by Sara Blakely. Spanx is primarily an ecommerce website and with its association with Sherpa the online business was able to amplify the sales by 550%, by means of search engine driven traffic. The world of ecommerce is becoming compact day by day, this attribute has not just enhanced the working of the online business, but it has also eased the brick and mortar business to the e-tails and online shopping cart ease.

The present state of this online business is the end product of the 10 years ceaseless working and innovations of the owner Sara Blakely. She initiated the store from, a single brick mortar business and a capital of $5,000. But...
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