Essay Instructions: Write a three - four page length paper that answers these questions:
1. What products or services have been bundled in the U.S. so that when one buys one product or service, another desired product or service is also provided?
2. Is this type of pricing effective over the long term or is it only useful as a sales promotional device?
3. The article speaks of pricing for plastic surgery much reduced from in the U.S. Can you think of any disadvantages to pricing much lower than what would be perceived as a "standard" price?
4. Would a better strategy be to forget the safari and to charge higher than prices in the U.S. and spend heavily to promote South Africa's exceptional medical and surgical facilities? Why or why not?
The new Vanessa Skipp stared in awe at a giraffe loping through the African bush-her recently creased face smooth, the bags under her eyes a memory, her tummy tucked, her excess fat sucked away.
Skipp, a 53-year-old from Houston, looked a new woman by the end of her holiday, which was a blend of luxury safari and bargain-rate plastic surgery.
Lured by favorable exchange rates and first-class health care at South Africa's private hospitals, a rising number of Europeans and Americans are adding plastic surgery to their vacations here.
A leading South African surgeon gave Skipp a face-lift, ear pinning, ear lobe reduction, eyelid surgery, a tummy tuck and liposuction for $9,000-about half what she would have paid in the United States. For an additional $3,000, she got a five-day safari at one of the country's famed game reserves.
The trips also give tourists a chance to nip and tuck in secret-and heal in luxury. When they return home looking years younger, friends and family often think they simply had a powerfully relaxing vacation.
"It was everything that we hoped it would be," Skipp says, a smile beaming from her newly tightened face.
Lorraine Melvill, a former marketing executive, came up with the idea to link surgery and safaris at some of the country's most posh resorts after she helped arrange a face-lift for a visiting uncle.
Preoperative consultations are conducted by e-mail between the patient and a plastic surgeon in South Africa.
"We usually request photographs and a medical history letter and do a pre-operational consultation with them over the Internet," says Dr. Rick van der Poel, a Johannesburg-based plastic surgeon who has treated many overseas patients.
Some plastic surgeons are skeptical of consulting with patients for such important surgery from a distance.
"Sometimes clients come here and having paid for traveling and holiday, a doctor might feel obliged to go through with the operation even if the person is not suited," says Tom Ford of the Association for Plastic and Reconstructive Surgeons in Southern Africa.
"It is better if the surgeon can consult overseas and select suitable patients and then arrange to have them visit South Africa," he says.
Skeptics also worry about postoperative complications after patients return home.
Ford dismisses that concern, saying most complications are usually apparent within the first two or three days. "This can be treated before a patient has to return home," he says. Arrangements to treat other complications can be made with surgeons in the patients' hometowns, he added.
Melvill guides her clients through the entire process -meeting them at the airport, taking them to consultations and surgery and arranging their postoperative vacations.
"The older generation largely prefer to have liposuction and face and eye, while the younger ones would normally come for breast augmentation," she says.
Foreigners have been coming to South African plastic surgeons for more than 20 years, but it is only in the last two years that it has become an organized business with at least five companies marketing surgery and safaris as a package.
Melvill's company, Surgeon and Safari, averages 20 overseas clients a month, she says.
One of them, Michielle Du Feu, 55, from the British island of Jersey, had been looking forward to having plastic surgery for years and had no problem traveling thousands of miles to have it done.
"I was nervous at first, but I love Africa," she says.
During Skipp's week before her surgery at a private clinic in Johannesburg, she went on a two-day safari at the Makalali game reserve in the lush northeast.
After the surgery, Skipp and her husband, Gary, a 60-year-old retired business executive, spent her 11-day recovery period at one of Johannesburg's most exclusive hotels.
By the time she went for her second game drive on the last day of her recovery, the scars and bruises had faded considerably. But mindful of the sun, she wore large sunglasses and a broad canvas hat.
Back home in Texas, Skipp says she was thrilled with her experience, and her scars were healing nicely.
"My health is very good... all the bruises have disappeared," she says.
Skipp says her three daughters knew nothing of her plans for surgery and were shocked when she came back with a wrinkle-free face and a firmer waist.
"My family was very pleased to see I look younger but still the same ... and my friends were amazed by it all," she says.
