For some consumers, a price that seems "too good to be true" may warn them away from the product or service. It cheapens the product, and makes consumers worry that they are not getting the same quality article they might if they paid a higher price. Many professionals have the same problem with bundling professional services such as plastic surgery with things like vacations. The article states, "Some plastic surgeons are skeptical of consulting with patients for such important surgery from a distance. 'Sometimes clients come here and having paid for traveling and holiday, a doctor might feel obliged to go through with the operation even if the person is not suited,' says Tom Ford of the Association for Plastic and Reconstructive Surgeons in Southern Africa" (Article). This could be dangerous or even deadly, and so, the practice could end up being far more costly than just dollars and cents....
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