Essay Instructions: Public relations campaign proposal:
Plz follow the Required Components below
This assignment is based on the material contained in study modules 7–11. which will be emailed to :
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This assignment requires you to submit a proposed public relations campaign for a client of your own choice.
Because this is a foundation course, you will not be in a position to develop and implement a fully researched and planned campaign. However, you will be able to research the client’s situation, develop the objectives of the campaign, identify the relevant target publics, develop campaign strategies and identify the munication tools with which target publics can be reached, strategies implemented, objectives achieved and results evaluated. While this is a campaign proposal, it is important to ensure that the munication tools and tactics are explained in detail, including such information as messages to be used, mediums or channels and timing.
As this is intended to be as ‘true to life’ as possible, the client you choose for this proposed campaign is entirely at your discretion. Many of you might be members of clubs, associations or youth groups which are looking to recruit new members or generally make others more aware of your organisation’s activities. Others may see a particular munication problem or challenge developing within your workplace that could benefit from public relations, or there may be an emerging issue relevant to an organisation or munity with which you are familiar and proper public relations planning may be needed. Whatever the situation, you will need to think of ways of meeting the challenge or overing the problem by setting appropriate goals, developing the public relations strategies and implementing the tactics and tools.
Remember, you do not need to implement the campaign, but to provide remendations on how a campaign could be carried out. That is, you provide a detailed description of how the campaign should be conducted from development to implementation.
In this proposal, you should develop the aim of the campaign and its objectives, identify the relevant target publics, develop campaign strategies and munication tactics, specify the tools to be used, and the methods by which the program will be evaluated. While this is a campaign proposal, it is important to ensure that the munication tools and tactics are explained in detail, including such information as key messages to be included, mediums or channels to be used, and timing.
In the proposal, you must address the following headings:
Problem/opportunity statement – this should reflect the scope of the problem/opportunity to be addressed and the sequence of events which brought about the need for the campaign. Ensure you also provide an accurate and detailed account of your client and what it is you intend to achieve through the campaign (campaign goals).
Research – outline the research you would remend the organisation undertake before embarking on this campaign. What data do you need to design a good campaign in this case? How would you gather this data – what methods would you remend?
Campaign objectives – these should be measurable and specific written in the style suggested by Hendrix from your selected readings.
Target publics – provide a detailed analysis of the various target publics to be reached using the theory and practical methods you have learned.
Communication message – identify the key message/s that will be municated through your campaign.
Strategy – set the strategic approach for the campaign.
Tactics – indicate the tactics (persuasion and influence) you propose for the campaign.
Action plan:
Communication tools – here you should explain which munication tools will be used, why, what messages they will contain, which channels or mediums will they enpass and the outes that you expect to be achieved. It is important that you specify the munication media, activities and channels to be used and do not simply refer to a ‘list’ of generic tools.
Time frame/schedule – provide a detailed calendar identifying the length of time involved and the scheduling of activities over that period of time. Some campaigns run for days, weeks or even months. It entirely depends on the objectives that you set yourself and how they are acplished.
The budget – provide a breakdown of the budget applicable to the proposal, including such aspects as human resources, printing and production costs, media space (print or electronic), venue costs, equipment hire costs, incidental and office expenses and so on. Work within as realistic a framework as possible given the size and capacity of the client and the proposed campaign.
Evaluation – outline the research methods by which the effectiveness of your campaign could be measured.
Appendices – include in the Appendices of your assignment any additional information, draft surveys or questionnaires, publicity or advertising concepts etc.
Note
For a guide to Harvard referencing
Section
Required Components:
Problem statement
Background detail on client provided
Identification of problem/opportunity to be addressed
Impetus for campaign identified
Effective campaign goal(s) developed
/10
Research
Information required to guide campaign effectively identified
Appropriate research methods nominated
/10
Objectives
Appropriate campaign objectives identified
Objectives written according to Hendrix’s Guidelines
/15
Target Publics
Appropriate target publics identified and described (eg. their relevance to the campaign explained)
/05
Communication message
Effective campaign message/s identified
/05
Strategy
Appropriate strategy/strategies identified
Clear link to campaign goal(s)
/05
Tactics
Appropriae tactics developed
/05
Action plan
Appropriate tactics developed
Appropriate tools selected and explained
Detailed schedule/calendar provided
Detailed budget provided
/25
Evaluation
Appropriate evaluation measures and methods identified
Link to measures outlined in objectives provided
/10
Appendices
(marks included in relevant section.)
Presentation
Paper presented in appropriate format (line spacing, font, margins, etc.)
/05
Academic demands
Intext referencing provided throughout paper (and in correct format) to indicate where data has been drawn from sources.
Bibliography provided at end of paper and in correct format.
/05
Expression
Formal writing style has been developed (e.g. avoiding use of first person expression, slang, colloquialisms)
Correct grammar and spelling
–1 for each error.*
Total
… …./100
*
1 mark will be deducted for each technical error up to a maximum of 20 errors. Assignments with more than 20 errors will be failed.
There are faxes for this order.
