Public relations is an integral part of today's business world, being one of the catch-phrases associated with professional success. Having good "PR" is essential to the growth of a company, and a good PR representative is worth his or her weight in gold. Yet most professionals of many trades whose job stability is largely dependent on the public relations aspects of the company honestly have no idea what a public relations representative actually does, or what public relations actually means. The average consumer or member of the public is even more clueless as to what PR actually is. To quote one public relations representative from a large California firm, "I have been at the Bureau for nearly 18 months and my friends and family still aren't sure exactly what I do." (Sandoval 2001) Viewed by some to be a useful tool for businesses large and small to reach their dreams...
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