Essay Instructions: Business class - Operations Management
Operations Management Project - Organization Selection - I've chosen Proctor and Gamble
For the first portion of your project, address the following in a 1-2 page paper:
Describe the organization.
What is the product or service?
What is the ownership structure?
What are its competitive advantages?
What are its operations competitive advantages?
Describe the industry.
Who are its primary competitors?
How does the competitive environment affect its operations?
Discuss the product's location in the product life cycle.
Writer "Oriented" Requested
Excerpt From Essay:
Essay Instructions: You are to write a 4-page paper. Read the Case Study below, after reading the case study. Answer the Discussion Questions at the end of the case study. State the Question First and then continue to answer. *Do Not Use Outside Sources*
The Evolution of Strategy of Proctor & Gamble
Founded in 1837, Cincinnati-based Procter & Gamble has long been one of the world’s most international companies. Today P&G is a global colossus in the consumer products business with annual sales in excess of $50 billion, some 54 percent some of which are generated outside of the United States. Procter and Gamble sells more than 300 brands including Ivory soap, Tied, Pampers, Iam pet food, Crisco and Folgers-to consumers in 160 countries. It has operations in 80 countries and employs close to 100,000 people globally. Procter & Gamble established it first foreign factory in 1915 when it opened a plant in Canada to produce Ivory soap and Crisco. This was followed in 1930 by the establishment of the company’s first foreign subsidiary in Britain. The pace of international expansion quickened in the 1950s and 1960s as Procter & Gamble expanding rapidly in Western Europe, and then again in the 1970s when the company entered Japan and other Asian nations. Sometimes Procter & Gamble and indignation by acquiring an established competitor and its brands, as occurred in the case of Great Britain and Japan, but more typically the company set up operations from the ground-floor.
By the late 1970s, the strategy of Proctor and Gamble was well established. The company developed new products in Cincinnati and then relied on semiautonomous foreign subsidiaries to manufacture, market, and distribute those products in different nations. In many cases, foreign subsidiaries had their own production facilities and tailored the packaging, brand name, and marketing message to local tastes and preferences. For many years this strategy delivered a steady stream of new products and reliable growth in sales and profits. By the 1990s, however, profit growth and Procter & Gamble was slowing.
The essence of the problem was simple; Procter & Gamble’s costs were too high because of extensive duplication of manufacturing, marketing, and administrative facilities in different national subsidiaries. The duplication of assets made sense in the world of the 1960s, when national markings were segmented from each in other by barriers to cross-border trade. Products produced in Great Britain, for example, could not be so economically in Germany due to high tariff duties levied on imports into Germany. By the 1980s, however, barriers to cross-border trade were falling rapidly worldwide and fragmented national markets were merging into larger regional or global markets. Also, the retailers through which Procter & Gamble distributed its products were growing larger and more global, such as Wal-Mart, Tesco from the United Kingdom and Carrefour from France. These emerging global retailers were demanding price discounts from Procter & Gamble.
In 1993, Procter & Gamble embarked on a major reorganization in an attempt to control its cost structure and reorganizing the new reality of the merging global markets. The company shut down some 30 manufacturing plants around the globe, laid off 13,000 employees, and concentrating production in fewer plants that could better realize economies of scale and serve regional markets. These actions cut some $600 million a year out of Procter & Gamble’s cost structure. It was not enough! Profit growth remained sluggish.
In 1998, Procter & Gamble launched its second reorganization of the decade. Named “Organization 2005,”the goal was to transform Procter & Gamble into a truly global company. The company tore up its old organization, which was based on countries and regions, and replaced with one based on seven self-contained global business units, ranging from baby care to food products. Each business unit was given complete responsibility for generating profits from its products, and for manufacturing, marketing, and product development. Each business unit was told to rationalize production, concentrating it in fewer larger facilities; to try to build global brands whenever possible, thereby eliminating marketing difference between countries; and to accelerate the development and launch of new products. In 1999, Procter & Gamble announced that as a result of this initiative, it would close another 10 factories and lay off 15,000 employees, mostly in Europe where there was still extensive duplication of assets. The annual cost savings were an estimated to about $800 million. Procter & Gamble planned to use the savings to cut prices and increase marketing spending in an effort to gain market share, and thus further lower costs through the attainment of scale economies.
This time the strategy seemed to be working. In 2003 and again in 2004, Procter and Gamble reported strong growth in both sales and profits. Between 2002 and 2004 revenue surged 28 percent from $40.2 billion to $51.4 billion, while profits increased an impressive 46 percent from $4.35 billion to $6.34 billion. Significantly, Procter & Gamble’s global competitors, such as Unilever, Kimberly-Clark and Colgate-Palmolive, were struggling in 2003 and 2004.
1.What strategy does Procter & Gamble appear to be moving toward?
2.What are the benefits of this strategy?
3.What are the potential risks associated with it?
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Total Pages: 5 Words: 1450 Works Cited: 4 Citation Style: APA Document Type: Essay
Essay Instructions: I have ordered 5 pages for the 3 questions below.
2 pages on Question 1 (minimum 600 words)
1/3 a page on Question 2 (minimum 100 words)
2 and 2/3 Pages on Question 3 (minimum 800 words)
The case study
The Internet world is replete with great success stories and sad failures. While it is always nice to hear about the successes, more can probably be learned from the failures. In this case study, you will learn about the dream of Reflect.com, an e-commerce site that allowed women to customize their beauty products. Reflect.com was started September 1999 with venture capital supplied by Proctor and Gamble, Institutional Venture Partners and RedPoint Ventures. You will study the eventual demise of Reflect.com and be asked to decide whether online customized cosmetic shopping is a viable Internet application. You will use your online research skills to find out the relevant data about Reflect.com from the World Wide Web in order to answer the case study questions.
In 1999 Reflect.com received $50 million from Proctor and Gamble, RedPoint Ventures and Institutional Venture. In its first two years Reflect.com made over a million sales of made-to-order makeup, perfume, body lotions and other beauty products. Proctor and Gamble and RedPoint Ventures were so pleased with Reflect.com’s progress that they infused another $25 million into the company in 2001. On June 13, 2005 Reflect.com closed its web site. Proctor and Gamble stated substandard earnings were the reason. P&G also plans to apply what it learned from Reflect.com to its own beauty products.
Question 1 (30 marks, including 5 marks for written communication, 20 marks for content, and 5 marks for URLs)
You have a client who is thinking of investing some money in an Internet venture that is designed to sell customized perfumes online. Your client understands that the proposed business model may be similar to that used by Reflect.com and asks you to find out about what happened to Reflect.com and write a 600 to 800 -word summary of the history in a report. Back up your summary with URLs from online resources.
Question 2 (30 marks, including 5 marks for each part, 10 marks for URLs)
Your client wants you to explain what was wrong with the online customized cosmetics business as practiced by Reflect.com. You are asked to briefly address each of the following issues. Be sure to substantiate your answers with reliable sources. See Module Six ??" Ethical Business Practices on the Web to assist in you with your answers. Write a 100-word to 200 (1 to 2 paragraphs) word answer for each of the following parts:
a. Describe any customer concerns that may affect the use of a website to purchase customized cosmetics.
b. Reflect.com’s target customers were people who were “beauty involved,” meaning they were “willing to invest the extra time in designing their own beauty product solutions". Was this target consumer is realistic? Why or why not?
c. What are some of the key challenges of operating an online customized cosmetics business? Your answer must include comments on challenges arising from technology infrastructure, cost structure, and Internet issues, but you may also address other issues.
d. What are the main lessons entrepreneurs can learn from the Reflect.com Internet venture?
Question 3 (40 marks, including 10 marks for opportunities, 15 marks for challenges, 10 marks for technology issues, 5 marks for recommendation)
In the summer of 2010 a company was formed to sell customized perfume online. The business targets primarily male gift givers and is designed to enable them to create a customized perfume based on the recipient’s personality traits. They feel the business will be a huge success. The founder, Wendy Zhang has said, “This a one-of-a-kind gift. It will make the recipient feel special every time she puts it on. Because she will know that, it is perfectly formulated to accent her personality.” In the future the company plans to offer a customized perfume based on the customer’s DNA. “All the customer will have to do is send in a cheek swab and we can make them their own brand of perfume.” Your client is considering investing some money to help start this business, and she expects a more detailed proposal from the company shortly.
Write an 800 to 1,000-word report to the potential investor to help her to prepare for the analysis of the proposal that is to come. In your report, identify the various business challenges, opportunities, and technology issues such a venture would face, and make a specific recommendation to the investor on the wisdom of such an investment.
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Essay Instructions: i need a page on Porter's five forces, which are 1)Threat of new entrants 2) supplier power 3) rivalry threat 4) buyer power and 5) substitute threat, i need all 5 forces to relate to Proctor and Gamble, apply the 5 forces to P&G'S business
i need one page on porter's value chain in relation to P&G'S BUSINESS.
i am sending you my powerpoint so you can see what points need to be develoved.
There are faxes for this order.
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