com. You are asked to briefly address each of the following issues. Be sure to substantiate your answers with reliable sources. See Module Six -- " Ethical Business Practices on the Web to assist in you with your answers.

a. Describe any customer concerns that may affect the use of a website to purchase customized cosmetics.

The greatest concern customers have is if they can trust the quality and validity of the personalized care products they buy online. Trust is the overriding and most critical issue there is when purchasing personal care product online (Lalisan, Rubio, et.al.). In conjunction with trust, many consumers want expert-level guidance when it comes to defining which ingredients to use on a cosmetic product (Groves, et.al.). A customized cosmetics website must also convince customers that the unique production processes used to produce their products is safe, secure and reliable. The aspect of product personalization and...
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