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Essay Instructions: Topic: pet food and pet sensitivities

a. what are food sensitivities and allergies?
b. what causes allergies, what are allergens, role of processing, animal genetics
c. real data: are allergies increasing? where are the data?
d. What role do EFA play in controlling sensitivities?

Essay Instructions: A consulting proposal
----The title : Expanding ABC pet store operation to gain competitive adantage
----Background: small operator (3 Staff) +one owner, loyal customer base, offering pet grooming service, selling of pet food and grooming accessories,
---Research question and objectives: establish road map for expansiion, evaluate the strength and weakness of the operator, how to complete with competitor in the same district, provide obedience training for dog and owner(differentiation) , increase word of mouth, providing training for staff (customer service and groomer skill) , identify high-growth customer segments, evaluate the market context of ABC pet store,
---Research method/ our approach:CRM(Customer Relationship Management), expand and retain, customer base, value chain analysis,
-----Timescale;
----Rescouces:
----References:

Essay Instructions: Business Policy&Strategy

Referring to the PetsMart Case, describe the environment factors (driving forces) that affect the pet industy. Which of these factors can be most directly addresseed by strategic planning? Justify your answer.