Pet Store

Expanding ABC Pet Store

ABC Pet Store: Expanding Store Operations

to Gain Competitive Market Advantage

ABC Pet Store is a fairly small business operated by one full owner and a supporting staff of three individuals. Having been in operation for several years, ABC Pet Store has been able to develop and maintain a remarkably loyal client base through its providing of high quality pet grooming services along with the sale of pet food, supplies, and grooming accessories. ABC Pet Store credits its loyal customer base to its ability to provide high quality products at reasonable prices all the while asserting that customer service remain a top priority. Though its present business model has proved successful, the ABC staff is looking to expand its store operations in order to gain a competitive market advantage in its region.

Research Question and Objectives

In order to begin expansion, ABC has geared...
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