Essay Instructions: Module 4 Part One
Persuasive Writing: Getting Controversial
Persuasive vs. Directive Writing
This assignment has 3 parts. The purpose of this assignment is to help you understand the difference between persuasive and directive communication.
First, imagine that company board has implemented a Casual Friday rule at your workplace. The policy is appropriate in most departments, but in your department you have two issues. First, unlike most departments, you deal with the public often and unexpectedly; a customer can come by anytime. Second, your staff tends to overdo. They wear sandals, shorts and other inappropriate workplace attire.
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Part 1: Imagine you have authority to order your staff to do what you want them to do. Write one or two paragraphs (about 6 sentences) as an email in directive mode.
Part 2: Now imagine that you do *not* have authority over this group. It is a board policy. However, you want to persuade them to dress differently on Casual Fridays. Write another email message, this time in persuasive mode.
Do not offer a bribe or reward. ("If you do this, you will get time off.") Motivate your reader by appealing to his or her interests, needs and desires. Use logic and reasoning.
Do not make threats. You can not say, "Failure to comply will result in dismissal." Remember, you do not have the authority to do anything. You are relying totally on your persuasive powers.
Think of 2 or more reasons to persuade the other person to do what you want. Consider the other person's perspective. What would motivate him, her or them to act this way? For example, "When you come to work on time, you will work more efficiently the rest of the day and you'll feel more relaxed."
Part 3: Write a paragraph explaining what you learned about the difference between persuasive and directive writing (Minimum 150 words, no maximum).
Karper, Erin, (2006) Creating a Thesis Statement. OWL Writing Resource. Retrieved from the Internet February 18, 2011, http://owl.english.purdue.edu/owl/resource/545/01/
Correll, Linda (no date), How to Write a Persuasive Essay. Ariclesbase. Retrieved from the Internet February 18, 2011, http://www.articlesbase.com/writing-articles/how-to-write-a-persuasive-essay-47488.html
Livingston, Kathy (no date). Guide to Writing a Persuasive Essay. Retrieved from the Internet February 18, 2011, http://lklivingston.tripod.com/essay/sample.html
Part One Two Pages Total
Module 4 ? Part Two
Persuasive Writing: Getting Controversial
Persuasive Action Request: Dear Senator or Representative
Assume you are upset about an issue, and you want your representative or senator to know your position. Choose a national issue about which you feel strongly: the federal deficit, student loans, social security depletion, environmental protection, or some other area regulated by Congress.
Your Task: Write a short letter to the congressional representative using the five paragraph format.
How does one write to a congressional representative? For the best results, consider these tips:
1. Use the proper form of address (The Honorable John Smith, Dear Senator Smith or The Honorable Joan Doe, Dear Representative Doe).
2. Identify yourself as a member of his or her state or district.
3. Immediately state your position (I urge you to support/oppose... because...).
4. Present facts and illustrations and explain how they affect you personally. If legislation were enacted, how would you or your organization be better or worse off? Avoid generalities.
5. Offer to provide further information.
6. Keep the message polite, constructive, and brief (one page tops).
Source: Adapted from Guffey's Business Communication: Process and Product, 7e, released in September, 2010.
Karper, Erin, (2006) Creating a Thesis Statement. OWL Writing Resource. Retrieved from the Internet February 18, 2011, http://owl.english.purdue.edu/owl/resource/545/01/
Correll, Linda (no date), How to Write a Persuasive Essay. Articlesbase. Retrieved from the Internet February 18, 2011, http://www.articlesbase.com/writing-articles/how-to-write-a-persuasive-essay-47488.html
Livingston, Kathy (no date). Guide to Writing a Persuasive Essay. Retrieved from the Internet February 18, 2011, http://lklivingston.tripod.com/essay/sample.html
Support each point with logic and reasoning.
No general statements with "all," "none," "must," "should," "mandatory," and similar terms
Part Two - One Page Total