Without knowing how to write persuasively, even a Harvard degree can get overlooked. Mastering persuasive writing is essential in the working world.

Persuasive writing proves exceptionally important in the working world after being hired, too. Some jobs directly demand persuasive writing skills. For example, marketing jobs might require copy writing skills; sales positions might entail writing frequent letters to clients. Whenever we need to encourage someone to use a new product or service or to continue to do business with the company in spite of recent setbacks, we need to write persuasively. Whether the letter is e-mail or type-written, persuasive writing skills are essential for success. Similarly, if we have to write a company memo, only persuasive writing skills can talk a supervisor into adopting a new communication protocol or adopting a new networking software system. Poor writing skills can even lead to being fired.

While persuasive writing seems impersonal,...
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