I need a business plan for an international business located in Guatemala exporting Guatemalan coffee to Japan specifically and international as well.
FOLLOW THIS EXACT TEMPLATE PLEASE:
International Business Plan Template
1. Executive Summary
Nature of the opportunity
Scope of the opportunity
Why this opportunity?
Why this country?
Return on investment
Request for action
2. Nature of business
Corporate mission statement (if any)
? When established
? Key milestones
3. Customer Profile
Characteristics of users:
? Age categories
? Income levels
? Other distinguishing features
Who makes the purchasing decision (if different from users)?
Spending patterns of buyers:
Place of product in spending
Factors influencing purchase:
? Time to market
? Reliability of supply
? After-sales service
? Fads and trends
4. Current market
Total domestic market for product or service:
? By value
? By volume
? Current and projected trends
? Geographical distribution
Company?s share of domestic market:
? By value
? As a percentage
? Current trends
Company?s foreign markets (if any):
? By value
? By country
? Current trends
5. Description of product or service
What is the need it fills?
Distinguishing features differentiating product or service from its competition.
Expected life cycle of current offering:
Can it become obsolete or is overtaken by replacement offerings?
? Quality improvements
? Enhanced features
? Replacement offerings
6. Marketing Strategy
Significant trends in the marketplace
? Demographic and social changes
? Macroeconomic factors
? Technological developments
? Regulatory changes
Emerging opportunities for the company
By market share
By characteristics of target market
7. Sales activities
? Internal sales staff
? External sales force (e.g. agents, distributors)
? Sales budget
? Promotional techniques
? Special offers
? Unique features of sales approach
8. Intellectual property
Proprietary technologies embedded in the product or service
Proprietary production processes
Trademarks, trade names, copyrights, etc.
Current R&D activities
Plant or premises:
? Applicable leases
? Applicable leases
? Maximum capacity
? Current utilization
Cost of overheads:
? Rents, leases and utilities
? Marketing and sales
? Current levels (by number)
? Estimated value
10. Human resources
Number of employees
? Number in each area
? Skill requirements by area
Gaps in available skills
Recruitment and training strategy
11. Supplier network
Key inputs required:
? By type
? By value
? Location (domestic or foreign)
? Inputs supplied
? Value of orders
? Supplier qualification
? Method of ordering
? Special techniques (e.g. Just-in-Time ordering)
12. Physical distribution
? Nature of product or service
? Order processing
? Handling and shipping techniques used
? Special requirements
? Storage and warehousing
? Preparation and handling
External service suppliers:
? Shipping and handling
? Name of supplier
? Average annual business volume
13. Financial performance: past five years
Cost of goods
Cost of sales
14. Financial performance: five-year projection
Cost of goods
Cost of sales
15. Financial requirements of existing business
Cash flow projection
16. Possible financing sources
17. Proposed application of funds
18. Ownership and structure
Share structure and owners
19. Risk Analysis
? Forward contracts
? Transfer pricing
? Asset valuation
? Discriminatory treatment
? Repatriation funds
? Political environment
? Credit check
? Dispute mechanisms
? Performance bonds
? Performance bonds
? Reporting systems
? Decision-making mechanisms
20. Conclusion and recommendations
21. Appendices: Additional supporting information (prepare list)
Letters of reference, awards
Descriptions of assets
? Cash flow projection
? Profit and loss statement
? Balance sheet
? Auditor?s report
Antigua Guatemala Coffee Info
Tucked away in a valley and nestled between three volcanoes, lies beautiful Antigua, Guatemala; it is in this climatically diverse region that you will find the local farmers growing some of the world?s finest coffee. This region is perfect for cultivating coffee; with ample rainfall, elevations reaching 4,600 feet, and a constant humidity of 65%, it makes absolute sense for coffee to be the number one industry in Guatemala.
This highly rated and well-known gourmet coffee is light-medium roasted to brew into full-bodied coffee with unique smoky and chocolaty undertones. Richly complex and well-balanced, this gourmet coffee from Guatemala has hints of spice in the finish that will please the senses.
25 lbs. Guatemala Antigua Fresh Roasted Coffee Beans
Fresh Roasted Coffee Beans
? Name: AGAIG
? Origin: Guatemala
? Region: Antigua
? Altitude: 1200-2000
? Processing Method: Washed
? Drying Method: European Prep
About this Coffee:
Valley Coffee Roasters and Pete have been custom roasting for As Green As It Gets for a few years now. It just seemed funny for us to keep buying our Guatemalan coffee from anyplace else. On August 11 2011 I called AGAIG and now we are buying our Antigua direct from the growers! This is just one of a few coffees I hope to buy direct like this. Remember Direct Trade is getting all of the money back to the growers and IMHO is far better than any Fair Trade Certified coffee.
From As Green As It Gets Site
Our farmers are exporting 21 tons of coffee! This export represents the combined efforts of over 300 people from 64 farming families. From humble beginnings, we have grown from 800 lbs to 42.000 lbs a year, and we're still growing!. Their capital investments continue to grow.
This certified scale weighs legal export weight.
This sewing machine seals each bag in seconds compared to the twenty minutes it takes to sew a bag by hand.
Our farmers have their own export license, export plantation code, FDA registration, tax-payer id number, certified receipts, a legal business entity with board of directors, registered land titles, and a host of legal paperwork to make them bonafide producers and exporters. That?s exciting, but not as exciting as #24378.
This year, the farmers are exporting as Plantation #24378.
That number indicates that the government of Guatemala has recognized them as legal, registered, independent producers and exporters of coffee.
The golden age and decline of the Maya empire
In 1542, 32 years after Columbus had discovered America, under Pedro de Alvarado the Spanish invaded the region, which now is Guatemala. At this time this region was highly populated by the descendants of the Maya, who, in the years 300 until 900 AD, had known a cultural golden age, in which they had developed a very precise script of words and pictures as well as mathematical and astronomical knowledge. Reasons for the decline of the Maya empire have not been resolved clearly until now. In the opinion of a lot of scientists, an ecological catastrophe destroyed the former flourishing Mayan metropolises that afterwards were overgrown by the rain forest. Therefore, at the time of the Spanish invasion, the Mayan descendants lived in very simple circumstances, pursued agriculture and were in close contact to nature.
"Discovery" of America
By the invasion of the Spanish, the living standards of the Mayas got worse dramatically. They were driven out or forced to work; they suffered from mistreatment, hunger and diseases brought in from Europe. Within a very short time the population of 800,000 reduced to approximately 100,000.
Independence of Guatemala
At the end of the 18th century, resistance was formed by the country exploited by the Spanish Crown which led to independence of Guatemala in 1821. After independence, huge coffee and banana plantations were formed that were led by domestic big landowners and increasingly by foreign companies, e.g. the "United Fruit Company". Politically the country was unstable and subject to dictatorial regimes. The dictatorship of Jorge ?bico (1933 - 1944) can be seen as the climax of the ordinary people's suffering. During this dictatorship all of Guatemala turned into a "big private madhouse", as quoted by a Times correspondent at the time. The Ind?genas, as the Mayan descendants are called today, were deprived of all their rights and tortures and shootings reached alarming and unbearable proportions. In an uprising of the public population, government was removed and nine years of democracy followed.
Under President Juan Jos? Ar?valo, who was elected in 1945, general electoral law was ratified, trade unions were legalized and literacy programmes were carried out. But when Jacobo Arbenz, his successor, wanted to carry out a land reform in which the Guatemalan plantations as well as the United Fruit Company were planned to be expropriated, the government was overthrown with financial help of the US and the support of the CIA in 1954.
Acts of terror and troops of death
During the following decades and with changing governments, the country remained in the hands of the powerful elite that was formed by big landowners, the army and increasingly industrialists. The oppression of a large part of the population was carried on with by extended states of emergency, acts of terror and troops of death.
Policy of the burned ground
At the end of the 70s, the guerrillas began to recruit again after several years of peace
. President Romeo Lucas Garc?a, holding office at the beginning of the 80s, tried to fight them by introducing his "policy of the burned ground", which meant destroying whole villages and the killing of a lot of people, mostly of the indigenous population. Garcia?s successor, the religious fanatic Rios Montt, who became president in 1982, was pursuing the same politics more radically. During the 17 months of Rios Montt's dictatorship in Guatemala, the Guatemalan population suffered from the most horrible crimes of the civil war, which lasted more than 36 years: 440 villages were razed to the ground, 50,000 people "disappeared" and more than 100,000 people were killed. Those responsible have not been called to account yet and Rios Montt had immunity as president of the Congress until 2003.
On the way to democracy
Since 1986 Guatemala has been governed by civil presidents, but it wasn't until 1993, when the human rights representative of the government, Ramiro de Le?n Carpio, was called into office as new president, that hope arose on a process of establishing a real democracy. As prisoner between the interests of the army and the economy, he did not achieve any far-reaching reforms either. In 1996 Alvaro Arz? became president. His biggest achievement was the successful conclusion of the peace
negotiations, which lasted nearly 10 years and the signing of the final peace
contract on 29 December 1996 that put an end to the 36 years of civil war.
contract of 1996
After euphoria, disillusion followed quickly. Until today, economic and political structures remain unchanged and the realisation of a lot of contract issues still are slowed down. In only a few sectors progress had been made, like the reform in the justice system. For a while long prison sentences against members of the army, who were made responsible for the murder of bishop Gerardi four years ago, in the last year, were considered as big results against the general exemptions from punishment. Two days before he was killed, Bishop Gerardi had presented the human rights report on the crimes committed by the army during the civil war. In October 2002, the sentence mentioned above was annulled. Now, after another appeal against this verdict by the defence, this case lies in the responsibility of the constitutional court.
Unfortunately, the death of Bishop Gerardi is not an exception: It is still very dangerous in Guatemala to fight for human rights and to support coming to terms with the dark past of the country. Everyday, activists and offices of human rights organisations as well as a lot of journalists are threatened with death, are attacked and killed in many cases. Obviously, still there are a lot of people (especially in higher ranking positions in the government and army) that are in full consciousness of their guilt and responsibility during the period of the armed conflict and therefore fear any solving of these crimes.
We hope that the peace
process, which is stagnating so obviously and only can be seen as a retrograde step in some sectors, will be put on the right track and manifestation of the peace
expected will be realised as soon as possible during the following years.
A Short History of Guatemala
Early Mayan civilization and culture began to develop around 2000 B.C., all throughout the territory that we currently know as southern Mexico, Belize, Guatemala, El Salvador and western Honduras. The first period of Mayan civilization is referred to as the Pre-classic period and it occurred at the same time as the Golden Age of Greece and the conquests of Alexander the Great, lasting until around 250 A.D. The Classic period (following the pre-classic), was contemporary to the fall of the Roman Empire, and covers the years from 250 A.D. to 900 A.D. Following the classic period is the Post classic period from 900 A.D. up until the Spanish conquest of Guatemala in 1524.
The Maya were considered one of the most developed human cultures of their time. They established trade routes throughout the area mentioned above, and also traded with other people in surrounding areas, e.g. with Teotihuacan. The most powerful Mayan cities during the height of Mayan civilization were Tikal, Calakmul, Caracol, Uaxact?n, Yaxh?, Chichen Itz?, El Mirador, Nakbe, Cop?n, Palenque, Yaxchil?n, and Kaminaljuy?. These cities were commercial and spiritual centers. They traded jade, obsidian, quetzal feathers and liquidambar resin from the highlands, seashells, fish and salt from the coast, and cacao, cotton, and macaw feathers from the lowlands. Each city was ruled by a k'ul ajaw, a king of god status, who ruled a united secular and religious realm.
Ball game court in front of the Temple I in Tikal.
Centers of the ancient cities were characterized by plazas, temple pyramids, and ball courts, all designed to model the landscapes surrounding the cities. Pyramids were symbols of the mountains and home to the gods. Ball game courts were symbols for the valleys between the mountains and were considered the entrances to the underworld. The wide central plazas symbolized the surfaces of lakes, which were thought to be the surface of the underworld. Celebrations and sacrificial ceremonies were held on the stage of this sacred landscape (Freidel et al. 1993).
All of the ruins which can be seen today survived under the thick cover of the rainforest for centuries before being uncovered. Today they help us recreate the history of the ancient Maya, together with the arts and crafts and written testimonies carved in stone, written on paper and on pottery. The Maya used the most complex writing system of all American cultures up to their time. They also used an advanced calendar based on exact astronomic observations. Mayan mathematics included the concept of zero and agriculture was dominated by corn, which is still the main base of the Guatemalan diet today.
Itzamn? - Maya god of creation, drawing from Dresden Codex, 1500 A.D. (Post-classic Period).
The late Classic period was characterized by many autonomous city centers that were often in conflict with each other, trying to divide up political territories. The mystery surrounding the collapse of the major Mayan sites in the 9th century continues today. One possible theory is the idea that the uncontrolled exploitation of resources by the Maya (slash and burn agriculture for example), long dry seasons, overpopulation, illnesses, wars, invasions and obstruction of trade routes, depleted the resources needed to support such a large population and caused the civilization to fold upon itself. Either way, what is known is that the main centers of the Classic Period were abandoned and the populations diminished at the end of this period and later on, in the Post classic period, only smaller towns were known to exist around lake Pet?n Itz?. During the late Post Classic period the central towns were Tayasal, at lake Pet?n Itz?, and Topoxt?, at lake Yaxh?.
The long history of the Mayans ruling the majority of Mesoamerica ended with Spain's conquest of their lands. Spain entered to find new lands and resources to exploit and with their conquest they reduced Mayans to smaller populations and established their own cities on top of the Mayan ruins. Thus began three centuries of exploitation by the Spanish of the Mayan people, called the Colonial era, from 1524 to 1821. In 1524 Pedro de Alvarado began the conquest of the geographical area which is now known as part of Guatemala. He founded the first Spanish capital over the Mayan site of Iximch?, the former capital of the Cakchiquel Kingdom. From then on Spain continued to conquer Mayan population centers and defeated the last significant Mayan population in 1697 in Tayasal, capital of the Itzaes of Pet?n. In one of Alvarado's battles Tec?n Um?n was raised to national hero status for his valiant fight against his Spanish intruders.
The name Guatemala was derived from "Quauhtemallan", which means 'place of abundant flowers' or from "Guauthemallan", which means 'place of trees' in the Aztec Nahuatl language. This name was given by the Tlaxcaltecas who came with Pedro de Alvarado to conquer this land. During the colonial time the capital of Guatemala changed location many times due to natural disasters. The capital "Guatemala de la Asunci?n", as it is today, was not named until 1776 after a severe earthquake which destroyed much of the previous capital, the city which is now Antigua Guatemala. During this time trading coalitions were established with Europe and the Catholic Church's influence was solidified throughout the whole country. Even though the Catholic Church tried to impose its beliefs on Mayans, some Maya codices and chronicles, with historical and religious information, were documented, preserved and even translated into Spanish by members of the very same Catholic Church. These members of the church had befriended certain Mayan leaders and were not comfortable forcing their religion upon the Mayans. In the 19th century various indigenous rebellions took place at different points in the country. Out of these rebellions rose another indigenous hero: Atanasio Tzul. He was made famous for leading a rebellion in the Quich? province of Totonicap?n in 1820.
Guatemala's flag and the emblem of liberty in 1821.
In 1821 the Modern Period began with the independence of Guatemala from Spain. A political union of all the countries from Central America took place from 1823 to 1839, known as Central American Federation. The central Government of it was situated in Guatemala, but finally all countries split like we know them today: Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica. No national currency was declared until 1924. Then the "Quetzal" was introduced, owing its name to the national bird.
Since pre-colonial times the Mayans have always used the slash-and-burn agriculture and it is still the most common method for cultivation of corn, the base of the Guatemalan diet. During and after the Colonial period, Guatemala exported products which had been originally processed by the Mayan people, such as cacao and Spanish Red, which is a dye extracted from cochineal insects. At the end of the 19th century numerous German immigrants came to Guatemala and planted large areas with coffee for exportation. This is how coffee "fincas" or farms originated and today they are still producing some of the finest coffees in the world. The 20th century began with strong investments from the United Fruit Company to establish banana plantations in Guatemala. The company signed a contract with then president Estrada Cabrera to grow and trade bananas, and thus began a decade of strong influences of the banana trade in Guatemalan power politics.
In 1960 a civil war began that lasted for 36 years, taking the life of thousands of Guatemalans, and not officially concluding until the signing of Peace
Accords between the government and guerilla forces in 1996. Since the Peace Agreements
were signed, their implementation has been given close attention by the international community while the national government has swayed from strong intentions to implement agreements
in the accords to a seemingly disinterested stand on the matter. In the face of these fluctuations the country has a long way to go to achieve the goals laid out in this important document.
Guatemala's population is currently at around 13 million people, according to the national census. Guatemala is a multicultural country: 23 Mayan ethnic groups, "ladinos" (a mix of Mayan and Spaniards), and minor groups, which are mainly the Xinca and the Gar?funa. The Mayan population is around 60% of this number. They are settled mainly in the western highlands and in central Guatemala. Rural areas of Guatemala are a stark contrast to the urban centers. Most remote rural villages do not have paved roads, electricity or running water, and education is hard to access. The intensive use of the land in rural areas reflects the fact that agricultural production is still the main economic activity for the majority of the country's population. Some of the most prominent export products produced in Guatemala are: Cardamom, coffee, sugar cane, bananas, flowers and non-traditional goods like macadamia nuts and typical textiles and souvenirs. A significant amount of Guatemala's economy relies on tourism as the country's wildly diverse attractions, both natural and cultural, provide a wealth of attractions for visitors to the country.
One of the traditions in Guatemala which has endured centuries is that of the local markets. Markets are both trading centers and gathering sites and are generally operational only a couple of days each week, when people from a whole region will come to a town center to offer their wares and purchase basic necessity goods for their families. At the major markets one can observe local products and typical clothes from different areas and ethnic groups being bought and sold, since people from numerous small towns gather in the main markets at the same time.
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