Essay Instructions: Please answer each question individually and identify the question you are
answering clearly. The answers should answer the question directly and back up
your answer with facts. I will be sending the pages of the textbook.
Chapter 6 ??" Outrigger Hotels Case Pages 173-188 of your textbook
1. What do you believe are Outrigger Hotels and Resorts Critical Success Factors (CSF)
2. How well are current IS resources serving the needs of Outrigger Hotels and Resorts?
3. What should be, in your opinion, the role of the IS function at Outrigger Hotels and Resorts?
4. Can you articulate the IS vision for the firm?
5. Given your analysis so far, how well positioned is Outrigger Hotels and Resorts to achieve its IS vision following the path laid out by the guidelines (refer back to SWOT analysis)
6. Based on your proposed IS plan for Outrigger Hotels and Resorts, what strategic initiatives would you propose?
Chapter 7 ??" Rice Epicurean Case Pages 208-218 of your textbook
1. What is the value proposition to the customer of web-based shopping? How does it compare to the other innovations in customer service that Cantera mentions at the end of the case?
2. What new capabilities do the following innovations bring to customer service in the grocery industry?
a. Scanner data
b. Loyalty card data
c. Web Shopping
3. What are the technical and information pieces that must be in place for web-shopping to work?
4. What are the pros and cons of the Rice Epicurean’s relationship with MyWebGrocer.
5. Evaluate the alignment of Rice Epicurean’s investment in web shopping with their corporate strategy.
6. How sustainable is any competitive advantage for Rice Epicurean? For MyWebGrocer?
There are faxes for this order.
Excerpt From Essay:
Essay Instructions: 1. What is Outrigger Hotels and Resorts? strategic position? What are it?s strengths and weaknesses? (You can use Porter's framework to analyse this.)
2. How well are Outrigger's current IS resources serving its needs?
3. What is the role of information systems at Outrigger?
4. In your opinion, what should be the role of the IS function at Outrigger?
5. Based on your answer to the previous two questions, what strategic initiatives would you propose for Outrigger Hotels and Resorts?
The report can be up to 600 words long.
Excerpt From Essay:
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