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Essay Instructions: Dear writer,

First let me introduce my topic:

I am currently doing a thesis on the topic of mobile marketing in hotels. The main objective or purpose of the research is to find the application, benefits and issues to be considered during the implementation process of the mobile marketing in hotels.

My research questions are as follows:

1) How do hotels apply mobile marketing?
2) What are the benefits of mobile marketing for hotels?
3) What are the issues to be considered in application of the mobile marketing in hotels?

I have chosen case study methods as research method. Data collection was done with 6 small hotels (5 of them 4 stars and one of them 5 stars hotel).
Analysis of the data was done by within-case and cross-case analysis. Within-case analysis allows researcher to analyze the interview data from hotels against the previous research or literature. Afterwards cross-case analysis is implemented to compare all cases to each other in order to find common patterns or themes, which also makes it easier to conclude the research.

Additionally case study method requires multiple sources of data, which in my case was observation of mobile app, internet website and mobile website of interviewed hotels. Moreover some hotels provided me with some artifacts (such as a flyer and chocolate bar which had QR code on them), which is also considered source of data.

Specifications:

1. I’ll upload all the necessary sources (article and books) for the overview or background subchapter. This subchapter should start with general facts about the industry (include only the recent numbers, not earlier than year 2010) and end specifically with application of mobile marketing in hotels. All the strong or bold statements (also numbers,percentages) must have sources. Preferably 3-4 references per paragraph. Number of pages should be not more than 2 for this subchapter.
2. Problem statement subchapter should also include references to the previous literature and state briefly the possible application of mobile marketing in hotels and justify my research.
3. Research objectives subchapter should state the objective as exploring the ways hotels apply and benefit from mobile marketing and to find out issues to be considered during implementation of mobile marketing.
4. Research questions subchapter should include following:

1) How do hotels apply mobile marketing?
2) What are the benefits of mobile marketing for hotels?
3) What are the issues to be considered in application of the mobile marketing in hotels?

And if possible brief justification on why those questions were chosen (with referencing to literature).

5. Structure of the paper subchapter can describe briefly following chapters:
Chapter 2: Literature review
Chapter3: Research methodology
Chapter 4: Research findings (where all the cases are described)
Chapter 5: Discussion (where within-case and cross-case analysis are conducted)
Chapter 6: Conclusions

If you have additional recommendations to make this introduction chapter more readable or understandable, or if you have any questions regarding my instructions, please do not hesitate to ask me.

Best Regards,

TJ

There are faxes for this order.

Essay Instructions: Review the readings below, and the background readings regarding new product development and product life cycles. As technology changes daily with the rise in use of smartphones and tablets, the product development for these products has changed as well. Using examples,

Explain what is a digital product and how it differs from a physical product
Explain what is NPD (new product development) for a digital product
Show a model of the new product development process and discuss the role of information in such a process
Explain when NPD results in a sustainable competitive advantage

Maceli, K. (2011). Changes In The Development Process Of Mobile Phone Applications Bring Opportunities For Developers And More Options To Consumers. Journal of Business Case Studies, 7(3), 31-36. Retrieved December 1, 2011, from ABI/INFORM Global. (Document ID: 2358677621).

Cerf, V.. (2011). Open Source, Smart Grid, and Mobile Apps. IEEE Internet Computing, 15(1), 96. Retrieved on December 1, 2011, from ProQuest Computing. (Document ID: 2220194951

Essay Instructions: I require a dissertation proposal drafting based around Global marketing strategies within the travel retail industry.

The proposal must center a research question on how Global Marketing strategies are challenged and overcome challenges in local markets, local cultures and different passenger demographics. A Global approach to local thinking.

The student is employed by Dufry AG. Dufry is one of the world?s leading global travel retailers, serving travelers in 45 countries with over 1200 shops. The duty free and duty paid shops are located within 157 airports, but also in travel retail channels such as seaports, on-board cruise liners. The Company has its global head office in Basel, Switzerland.

My aim is to explore how a global organization like Dufry AG leverages marketing competencies given the critical success factor of alignment and local execution.

I will be using business intelligence gathering techniques used with in the retail industry (POS purchase statistics, basket mix comparisons, brand trends, purchase behaviors of consumers) to identify key indicators and findings to aid the Marketing strategies.

I want to Analyse and compare the findings of consumer surveys conducted on behalf of Dufry to obtain an insight into the mindset, concerns and behavior of travelers. The surveys consist of 400 men and women aged between 18 and 59 in several airport environments. These surveys use both qualitative and quantitative methodologies to describe their experience shopping when travelling specifically within Airports. Research the use of technology and how it now affects retailers & marketing ? Example: FlightView, the company behind mobile apps that track real-time flight information, polled 2,600 travelers on what they want on-the-go while shopping. Comparing sales and growth performance of the company against these findings my objective is to highlight the marketing strategies used and provide areas where opportunities can be identified.

While planning to enter global marketing, following factors are to be considered:

1. Capacity: every company which wants to enter into a global market should consider whether it has the market potentiality. They must recheck, whether they are established enough to enter global marketing.

2. Marketing mix: A detailed examination of the components of the marketing mix and selecting target markets is essential. It also means adjusting to cultural constraints imposed by uncontrollable elements of the environment Developing specific programme: An analysis has to be made with regard to company?s strengths and weakness and other constraints and specific action programme has to be developed which includes expected profit, sales target and budget.

3. Competition: competitive moves are particularly important as a variable in the international market planning because many companies are moving from strong competitive position in the domestic market to foreign market in which they have minor position.

4. Control: All marketing plans require coordination and control. Continuous monitoring and control can increase the success of company?s performance in the global market.

5. Domestic and global and marketing must differ

a. ? People on every country differ
b. ? Habits and purchasing power differ
c. ? Psychographic characteristics are influenced by culture
d. ? Demographic characteristics vary by nations

What is needed?
1. Introduction
2. Literature review
3. Research question and methodology ? why selected, how it will answer the question as asked, what access to people/organisations is required
4. Foreseen limitations
5. Research schedule/Timeline Bibliography

Reading & Research topics:
STRATEGIC MARKETING
CUSTOMER FOCUSED ORGANIZATIONS
INTERNATIONAL & GLOBAL RETALING

What is needed?
Introduction
Literature review
Research question and methodology ? why selected, how it will answer the question as asked, what access to people/organisations is required
Foreseen limitations
Research schedule/Timeline Bibliography

Suggested readings:
Lee, K., & Carter, S., (2006) ?Global marketing management?

Cateora, P.R., & Graham, J. L., (2005) ?International marketing?

Dufry International 2013 annual report

Johansson, J.K., (2003) ?Global marketing, Foreign Entry, Local Marketing, and Global Management?. Fourth edition, published by McGraw Hill

C. Samuel Craig and Susan P. Douglas (1996) "Developing Strategy for Global Markets: An Evolutionary Perspective" Columbia Journal of World Business

Essay Instructions: I have to write a term paper based off of the information provided below. Please write the term paper based on the information provided below.

There are thousands of iPhone Apps, iPad Apps, and Android Apps that have been developed to perform a myriad of tasks and processes. Initially, most of these applications were games intended to be played on mobile devices. The popularity of these applications led businesses to ponder whether some of their business process applications that run on desktop platforms and the Web could be redesigned to run on mobile devices. The answer was a resounding yes! For example, Nationwide developed the Nationwide? Mobile, a free iPhone App that allows its insurance policyholders to file a claim on the spot when an accident occurs. The application can snap pictures of the accident and attach them to the claim data and upload the claim information to a server. This reduces the length of time to process a claim filed this way. Nationwide competitors have followed suit and developed iPhone, iPad, and Android applications of their own. Policyholders can receive messages via Facebook or Twitter. Other business processes that have been reengineered as a result of mobile computing include Quick Response (QR) codes which have replaced one-dimensional bar codes. They are read using mobile devices, accepting credit card payments from an iPhone, iPad or Android device, depositing checks using an iPhone without visiting a bank, and many more.

I have to Write a ten to fifteen (10-15) page term paper in which I:

1. Assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system.

2. Evaluate benefits realized by consumers because of the ability to gain access to their own data via mobile applications.

3. Examine the challenges of developing applications that run on mobile devices because of the small screen size.

4.Describe the methods that can be used to decide which platform to support, i.e., iPhone, iPad, Windows Phone, or Android.

5.Mobile applications require high availability because end users need to have continuous access to IT and IS systems.
1. Discuss ways of providing high availability.

6. Mobile devices are subjected to hacking at a higher rate than non-mobile devices. Discuss methods of making mobile devices more secure.

7.I have to Use at least three (3) quality resources in this assignment. Please Note: I cannot use Wikipedia and similar Websites as quality resources.

My assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.

I have to write clearly and concisely about topics related to information systems for decision making using proper writing mechanics and technical style conventions.

I will be graded on this assignment based on answer quality, logic / organization of the paper, and language and writing skills.