Mobile Apps for Capturing Geolocation and Customer Data

As progress towards truly ubiquitous or pervasive computing continues to be made, some of the more important emerging technologies that will facilitate this goal are so-called "apps," which are being engineered for a seemingly endless array of utilitarian as well as educational and entertainment purposes. To identify the current state of these technologies, this paper provides an assessment of the effectiveness and efficiency mobile-based applications that provide that ability to capture geolocation data as well as customer data and an evaluation of the potential benefits that can be realized by consumers based on the enhanced ability to gain access to their own data via mobile applications. In addition, an examination of the challenges of developing applications that run on mobile devices because of the small screen size is followed by a description of the methods that can be used to decide which...
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