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Essay Instructions: Analytical Paper: compose a paper that discusses the various laws (local (Lucas County or Toledo), state (Ohio), federal, etc.) which directly affect the medical field.

Essay Instructions: Marketing plan for a healthcare staffing agency with one office in the metro area and one in the suburban area. Would be dealing specifically in the healthcare industry and providing jobs for only those in the medical field. The company intends on helping to staff in home care opportunities, nursing homes, local hospitals and hospice centers in these two areas. It is intended to have two location to serve the metro area as well as suburban areas. The recruitment levels will encompass entry level to experiences healthcare providers including nurses.

Marketing Plan Outline


I. Executive Summary

A high-level summary of the marketing plan.

II. The Challenge

Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

III. Situation Analysis

Company Analysis

Goals
Focus
Culture
Strengths
Weaknesses
Market share

Customer Analysis

Number
Type
Value drivers
Decision process
Concentration of customer base for particular products

Competitor Analysis

Market position
Strengths
Weaknesses
Market shares

Collaborators

Subsidiaries, joint ventures, and distributors, etc.

Climate

Macro-environmental PEST analysis :

Political and legal environment
Economic environment
Social and cultural environment
Technological environment

SWOT Analysis

A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:

The firm's internal attributes can be classed as strengths and weaknesses.
The external environment presents opportunities and threats.


IV. Market Segmentation

Present a description of the market segmentation as follows:
Segment 1

Description
Percent of sales
What they want
How they use product
Support requirements
How to reach them
Price sensitivity


Segment 2
.
.
.


V. Alternative Marketing Strategies

List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.

VI. Selected Marketing Strategy

Discuss why the strategy was selected, then the marketing mix decisions (4 P's) of product, price, place (distribution), and promotion.
Product

The product decisions should consider the product's advantages and how they will be leveraged. Product decisions should include:

Brand name
Quality
Scope of product line
Warranty
Packaging

Price

Discuss pricing strategy, expected volume, and decisions for the following pricing variables:

List price
Discounts
Bundling
Payment terms and financing options
Leasing options

Distribution (Place)

Decision variables include:

Distribution channels, such as direct, retail, distributors & intermediates
Motivating the channel - for example, distributor margins
Criteria for evaluating distributors
Locations
Logistics, including transportation, warehousing, and order fulfilment

Promotion

Advertising, including how much and which media.
Public relations
Promotional programs
Budget; determine break-even point for any additional spending
Projected results of the promotional programs


VII. Short & Long-Term Projections

The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.

VIII. Conclusion

Summarize all of the above.

Appendix

Essay Instructions: Please Review College Program Mission Statement: http://www.gurnick.edu/program/faq/radiologic-technology-program-description

Review Information about Program: http://www.gurnick.edu/programs/radiologic-technology-program


Submit an essay (no longer than two typed, double spaced pages) which describes the:
a. Reasons for applicant?s desire to become a radiologic technologist;

1.) Because I enjoy working in the medical field in a team-setting dedicated to helping patients. Because the field matches my skill-set. Matches my experience (working at a healthcare facility for 7 years). My original intention getting employed at Kaiser was always to seek professional growth in the medical field.

b. Reasons for applying to the GAMA Radiologic Technology Program;

1.) It is attractive because it is a private college. The benefits of a private college include: due to the high-cost, the students are very serious about their education and success in the program. I would like to be immersed in an environment where education will be taken seriously. I also understand the classroom sizes are small (16-20 students per class)
2.) Location is perfect. I purchased a home in Oakland last year and the college is located in Concord close to home and close to my workplace. The short travel time also offers me greater flexibility and more time to study.

c. Personal attributes which contribute to the applicant?s success in the program;

10+ years as a computer technician (Analytical skills, critical-thinking, Tech-savvy skills), Interpersonal skills, Life-long learner (I am a reading enthusiast), Team player and compassionate.
7 years working in the medical field at Kaiser Permanente (4 years Housekeeping, 3 years Medical Receptionist).
d. Pertinent employment or volunteer experience that supports the applicant?s knowledge of the medical field.
7 years working in the medical field at Kaiser Permanente (4 years Environmental Services Aide(which is housekeeping in the Operating Room), 3 years Medical Receptionist).
2 of the years as medical receptionist I worked in the department of Radiation Oncology. This was experience in an imaging department. I observed and shadowed the therapists for 25 hours.
Also 25 hours of volunteer work in the Radiology Department.

Essay Instructions: Please locate as an attachment the "IT Overview" Lecture and the two chapters, please briefly discuss and debate the following:

1. Based upon your employment experience working for the DOD in the medical Field, identify 2 or 3 examples of the competencies NON-IT specialists should have in relation to health care IT. How much expertise do physicians require?

2. Based upon your personal, non-professional experiences, briefly discuss 2 or 3 applications of IT which have enhanced or hindered your financial or medical well being. IT and cyber-commerce/e-commerce do not exist devoid of context; thus please help define and shape this context.



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