Marketing Research Essays and Research Papers

Instructions for Marketing Research College Essay Examples

Title: MARKETING CASE STUDY REPORT MARKETING SITUATIONAL ANALYSIS DUE DELIVERY DATE IS STRICTLY 26 APRIL 2010 NO EXTENSIONS OF DELIVERY DATE

  • Total Pages: 15
  • Words: 6203
  • References:6
  • Citation Style: None
  • Document Type: Essay
Essay Instructions: MARKETING RESEARCH CASE PAPER
MARKETING- PLEASE FOLLOW THE EXACT SPECIFIED REQUIREMENTS HEREIN STRICTLY AND SPECIFICALLY.
NO PLAGARISM.
NO CUT AND PASTE PAPER.
CUT AND PASTE PALAGRISM PAPER WILL NOT BE ACCEPTED OR PAID.
IMPORTANT : DUE DATE FOR THE DELIVERY OF THIS MARKETING PAPER MUST BE ON THE 26 APRIL 2010.

NO EXTENSIONS WILL BE ALLOWED FOR LATE DELIVERY OF THIS ORDER PLACED HEREIN.

THANK YOU VERY MUCH FOR THE TIME AND EFFORTS AND PATIENCE IN LOOKING THOROUGHLY THE REQUIREMENTS AND IMPORTANT NOTES AND COMPLETEING THE MARKETING PAPER REPORT.
Resources will be sent.

Critical Evaluation of Marketing Strategy

CRITICAL EVALUATION OF MARKETING STRATEGIES.
IMPORTANT : DUE DATE FOR THE DELIVERY OF THIS MARKETING PAPER MUST BE ON THE 26 APRIL 2010.

NO EXTENSIONS WILL BE ALLOWED FOR LATE DELIVERY OF THIS ORDER PLACED HEREIN

Turnitin sensitive.

NO PLAGARISM, NO COPY,
NO CUT AND PASTE ESSAY PAPER ALLOWED

Word Limit: 4500words and More.
No cut and paste copied essay allowed.

IMPORTANT NOTE:

1). HARVARD STYLE REFERENCING BIBLIOGRAPHY REQUIRED. OTHERWISE THIS DELIVERY WILL NOT BE ACCEPTED.


2). PROPER ACCURATE IN-TEXT HARVARD STYLE REFERENCING REQUIRED. THERE MUST BE FULL HARVARD IN-TEXT REFERENCING PROVIDED. OTHERWISE THIS DELIVERY WILL NOT BE ACCEPTED.

3). MICROSOFT WORD FORMAT. Must be ok with Turnitin, No Plagarism Allowed.
No cut and paste COPIED PLAGARIZED Essay.

WARNING:
THIS IS A MARKETING PAPER. MARKETING TOPIC.

LATEST DUE DATE FOR THE DELIVERY OF THIS PAPER MUST BE ON THE 26 APRIL 2010. THERE WILL STRICTLY BE NO TIME OR DATE OF DELIVERY EXTENSIONS. NO PAYMENT WILL BE PAID FOR LATE DELIVERY.NO TIME EXTENSIONS ALLOWED PAST 26 APRIL 2010.

4500 WORDS OR MORE.

No Plagarism Allowed.
No cut and paste Essay.
MUST PASS SUCCESSFULLY THROUGH TURNITIN.


PAPER REQUIREMENTS:

PAPER Requirements:

You are required to conduct a Situation Analysis for a company with which you are familiar BASED ON MARKETING CONCEPTS AND THEORIES AND EVALUATION ALL BASED ON MARKETING.

The company you work for is a suitable choice (although it does not have to be named if you would prefer).

You may perform the analysis and evaluation at either the corporate, division or product level, whichever is the most relevant to you personally.

THIS IS VERY IMPORTANT:
WARNING:
The focus is NOT on access to information and description of strategy and operations,
but rather
on CRITICAL EVALUATION of available information about strategy and operations,
using marketing theories and concepts to guide analysis.
It is entirely legitimate to make assumptions where access to information is limited, provided these are CLEARLY JUSTIFIED AND stated USING FULL MARKETING THEORIES AND MARKETING CONCEPTS TO GUIDE ANALYSIS.

WARNING: Be warned however, that the higher the level of analysis (ie. corporate level), the more complex and difficult the task.
The Situation Analysis should and must conclude with a detailed proper accurate SWOT MARKETING. MARKETING. MARKETING. THERE MUST BE SWOT ANALYSIS DETAILED AND COMPREHENSIVELY PROVIDED USING ACCURATE MARKETING CONCEPTS AND THEORIES TO ANALYZE. SWOT ANALYSIS MUST BE PROVIDED.

THIS IS VERY IMPORTANT:
WARNING:
The focus is NOT on access to information and description of strategy and operations,
but rather on CRITICAL EVALUATION of available information about strategy and operations, using marketing theories and concepts to guide analysis. It is entirely legitimate to make assumptions where access to information is limited, provided these are CLEARLY JUSTIFIED AND stated.


PLEASE SEE , THIS IS VERY IMPORTANT: WARNING:
Please note that the executive summary, introduction and current market situation should NOT exceed more than 1500 words.
PLEASE REMEMBER ALL SPECIFICATIONS DETAILED HEREIN, TO AVOID FULL REWRITE REQUEST TO YOU AGAIN.

IMPORTANT:
The emphasis of this assignment and the bulk of the marks are given for the analytical component of this assignment (see rubric).

NB: Report format is REQUIRED.

PLEASE NOTE, ITS IMPORTANT TO PREVENT A REWRITE REQUEST:
Criteria for Assessment
Criterion Weighting
Executive Summary; Table of Contents
Contains a concise but comprehensive executive summary and table of contents 5
Introduction
Introduction sets the scene for the report (background and context) and signals the course that the report will take 5
Current Market Situation (situation analysis)
Analysis of the Current Marketing Situation (segments; industry & customers; marketing mix used; competitors; suppliers; macro environment etc) 25
Critical Evaluation
Critical Evaluation of Market Situation (using supporting theories) 30
Growth Opportunities
Growth Opportunities are Identified & Justified 10
SWOT analysis summarising the above analysis WITH A CONCLUSION
Provides a SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) and includes a CONCLUSION that lead to your recommendations 10
Recommendations
Recommendations Substantiated 10
Presentation
Overall Presentation, Written expression, Referencing 5

Total 100

MARKETING RESEARCH CASE PAPER
MARKETING- PLEASE FOLLOW THE EXACT SPECIFIED REQUIREMENTS HEREIN STRICTLY AND SPECIFICALLY.
NO PLAGARISM.
NO CUT AND PASTE PAPER.
CUT AND PASTE PALAGRISM PAPER WILL NOT BE ACCEPTED OR PAID.
IMPORTANT : DUE DATE FOR THE DELIVERY OF THIS MARKETING PAPER MUST BE ON THE 26 APRIL 2010.

NO EXTENSIONS WILL BE ALLOWED FOR LATE DELIVERY OF THIS ORDER PLACED HEREIN.

THANK YOU VERY MUCH FOR THE TIME AND EFFORTS AND PATIENCE IN LOOKING THOROUGHLY THE REQUIREMENTS AND IMPORTANT NOTES AND COMPLETEING THE MARKETING PAPER REPORT.
Resources will be sent.

Critical Evaluation of Marketing Strategy

CRITICAL EVALUATION OF MARKETING STRATEGIES.
IMPORTANT : DUE DATE FOR THE DELIVERY OF THIS MARKETING PAPER MUST BE ON THE 26 APRIL 2010.

NO EXTENSIONS WILL BE ALLOWED FOR LATE DELIVERY OF THIS ORDER PLACED HEREIN

Turnitin sensitive.

NO PLAGARISM, NO COPY,
NO CUT AND PASTE ESSAY PAPER ALLOWED

Word Limit: 4500words and More.
No cut and paste copied essay allowed.

IMPORTANT NOTE:

1). HARVARD STYLE REFERENCING BIBLIOGRAPHY REQUIRED. OTHERWISE THIS DELIVERY WILL NOT BE ACCEPTED.


2). PROPER ACCURATE IN-TEXT HARVARD STYLE REFERENCING REQUIRED. THERE MUST BE FULL HARVARD IN-TEXT REFERENCING PROVIDED. OTHERWISE THIS DELIVERY WILL NOT BE ACCEPTED.

3). MICROSOFT WORD FORMAT. Must be ok with Turnitin, No Plagarism Allowed.
No cut and paste COPIED PLAGARIZED Essay.

WARNING:
THIS IS A MARKETING PAPER. MARKETING TOPIC.

THIS IS VERY IMPORTANT:
WARNING:
The focus is NOT on access to information and description of strategy and operations,
but rather on CRITICAL EVALUATION of available information about strategy and operations, using marketing theories and concepts to guide analysis. It is entirely legitimate to make assumptions where access to information is limited, provided these are CLEARLY JUSTIFIED AND stated.


PLEASE SEE , THIS IS VERY IMPORTANT: WARNING:
Please note that the executive summary, introduction and current market situation should NOT exceed more than 1500 words.
PLEASE REMEMBER ALL SPECIFICATIONS DETAILED HEREIN, TO AVOID FULL REWRITE REQUEST TO YOU AGAIN.

There are faxes for this order.

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References:

References

Crook, J 2009, 'Mobile gaming to reach $18B by 2014: study', Mobile Marketer, 11 August, 2009. Retrieved 27 April, 2010 from http://www.mobilemarketer.com/cms/news/research/3892.html

DFC Intelligence 2004, the business of computer and video games. San Diego, CA: DFC Intelligence, March 2004.

Hertzlich, P 2009, Ovum Consulting report, as cited in Red Orbit, 'Software testing market continues to rise', 11 March, 2009. Retrieved 27 April, 2010 from http://www.redorbit.com/news/technology/1652726/software_testing_market_continues_to_rise/

Ivan, T 2009, 'Online gaming sees significant U.S. growth', Edge, 1 July, 2009. Retrieved from http://www.edge-online.com/news/online-gaming-sees-significant-us-growth

Kotler, P 2001. A Framework for Marketing Management. Saddle River, NJ: Prentice Hall, 2001.

PriceWaterhouseCoopers 2008, Global Entertainment and Media Outlook: 2008-2012 as cited in Derf, F 2009, 'Video game industry predictions for 2012', 18 June, 2008 in NeoWin.net. Retrieved 27 April, 2010 from http://www.neowin.net/news/video-game-industry-predictions-for-2012

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Title: Do plagiarism I hand turn Purpose The purpose assignment apply principles marketing research process order 1 expose students a broad spectrum information sources 2 search critically examine interpret synthesize information multiple sources 3

  • Total Pages: 7
  • Words: 2201
  • Works Cited:20
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: *************************Do not plagiarism please because I have to hand in turn it in!

Purpose

The purpose of this assignment is to apply principles of the marketing research process in order to:

1. expose students to a broad spectrum of information sources,
2. search for, critically examine, interpret and synthesize information from multiple sources,
3. identify and articulate a marketing problem and its related strategic issues,
4. clearly define research objectives,
5. recommend and justify appropriate methods for gathering information to address the research objectives, and
6. apply proper (APA) citation and referencing techniques.

Case Overview

You have been contacted by the marketing manager of ... (select ONE company from the list below) who is about to begin the process of developing the marketing department?s 2014 strategic marketing plan. Before doing so, s/he would like some additional information that will help to determine their optimal direction. As a new researcher, you are hoping to establish your reputation in the industry, so you offer to provide the marketing manager with a concise, informative situation analysis at no cost, as well as a proposal for an additional primary research study that will provide him/her with relevant additional information.

Client
Abercrombie & Fitch Co.
Starbucks
Holt Renfrew
Nokia
Mattel
Boston Pizza
Harley-Davidson
Audi
Hershey
Other (verify with instructor...)


Task

Applying what you have learned from the information provided in your assigned readings (both textbook and supplemental readings) and in the class lectures for Weeks 1 to 5, provide your client with a concise ?situation analysis? and a proposed outline for a marketing research study that will help to move the marketing department?s planning process forward.

In order to do this, you will need to do some background research to get a sense of how the company is doing and what key strategic issues they may be facing. This background or ?situation analysis? will form Section 1 of your report.

Next, identify a particular marketing problem or opportunity that would require additional primary research (outlining research objectives, methodology, study benefits & limitations) in order for the marketing manager to decide how best to proceed. This ?research proposal? will form Section 2 of your report.

Note: You are NOT advising your client how to run the business. You are simply providing an outline of how you can help him/her to make a more informed decision by gathering additional information through a marketing research study.

Your submission should include the following:

? Cover Page, Report Organization, Spelling/Grammar (up to 7.5 marks deducted if below acceptable standard) ? include an appropriate/informative title, student + professor names, course code, section number and submission date. Ensure all report sections are clearly labelled ? use headings/subheadings as appropriate. Include page numbers, and ensure submission is securely bound (i.e. a staple in the top left corner). Proofread for spelling/grammar errors ? failure to do this will result in an unprofessional finished product that a client would dismiss as worthless. Note: overall report length is to be a MAXIMUM of 7 pages (not including title page and reference list) on 8.5 x 11? paper, single-spaced using 11-12 point font and 1-inch margins.

Section 1: Introduction and background (Secondary Research) - 4 page MAXIMUM

? Introduction/Background (20 marks) ? provide a full description of the client?s ?situation?, including all important strategic issues that should be considered in relation to the marketing problem/decision to be made. You will need to perform some secondary research to complete this section.

Summarize the relevant information available for the company using the following resources (include ?adapted? tables/charts, if relevant, into the body of your proposal - do NOT attach as appendices to the end of the report):

a. Databases and websites containing company information (select any three or more of the following):
i. Business Insights: Essentials
ii. Business Source Elite (Marketline Company Profiles)
iii. Factiva
iv. Passport GMID
v. Mergent Online
vi. fp.infomart.ca (Canadian companies only)
vii. Company website

Next, find out what people/customers are saying about the company:

b. Social Media (select any two or more of the following):
i. Wikipedia
ii. Foursquare
iii. Twitter
iv. Facebook
v. Myspace
vi. Consumer Rating Sites
vii. Blogs

In addition, incorporate information from recent studies on topics that relate to the trends/strategic issues faced by the company in the current business environment, using the following resources:

c. Library databases containing scholarly information (incorporate at least three references from any one or more of the following online databases):
i. Proquest Business Collection
ii. Emerald Library MCB
iii. Google Scholar
iv. PsycInfo
v. Canadian Business and Current Affairs (CBCA)

Finally, based on the information summarized above, present a clear statement identifying a marketing problem/decision to be made from the perspective of the decision makers (NOT the researcher!). This will form the basis for the remainder of your marketing research study proposal as described below.

Section 2: Primary Research Proposal ? 3 page MAXIMUM

? Research Objectives (4 marks) ? specify what information needs to be gathered by the researcher in order to address the marketing problem/decision you identified in the previous section. Aim for three to five distinct but related objectives. Be clear and to the point. Use words like: ?The purpose (objectives) of this study is (are) to:
? identify...
? describe...
? compare/contrast...
? summarize...etc.?

? Research Design/Method (10 marks) - identify the research design and specific method(s) to be used, the target population and sampling plan, and any other details relevant to the overall study methodology. Justify your choices, incorporating what you have learned through the Module 1 readings and lecture materials.

? Study Benefits & Limitations (6 marks) ? Describe the anticipated uses and benefits of the information that will be gathered through the proposed study (i.e. what is the value of the information for the client?). As well, identify the potential problem areas with your selected methodology in terms of how effectively it will be able to access the desired information.

? References (10 marks) ? Use APA style guidelines to incorporate in-text citations in the body of your work. Include a reference list, in APA format, at the end. Remember: Each in-text citation should have a corresponding entry in your reference list, and vice versa. Note: Failure to incorporate citations and a reference list into this assignment, as appropriate, constitutes plagiarism and will be dealt with accordingly. For more information about plagiarism, refer to pg. 5 of the course outline.

*************************Do not plagiarism please because I have to hand in turn it in!

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References

Jolliffe, L. (2010). Coffee Culture, Destinations and Tourism. Channel View Publications

Kotler, P., Brown, L., Burton, S., Deans, K., & Armstrong, G. (2010). Marketing, 8th Edition. U.S.: Prentice-Hall

Kurtz, D.L., MacKenzie, H.F., & Snow, K. (2010). Contemporary Marketing, 2nd Edition. Toronto: Nelson Education

Lancaster, G., & Withey, F. (2007). Marketing Fundamentals, 2nd Edition. U.K: Butterworth-Heinemann

Mu-hlbacher, H., Dahringer, L., & Leihs, H. (2006). International Marketing: a Global Perspective, 3rd Edition. London: Thomson Learning

Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies, 3rd Edition. London: Thorogood Corporation

Patterson, P., Scott, J., & Uncles, M. (2010). How the local competition defeated a global brand: The case of Starbucks, Australasian Marketing Journal (AMJ), 18 (1): 41-47.

Simon, S. (2009). Directory of American Firms Operating in Foreign Countries. U.S.: Uniworld Business Publications

Starbucks, (2013). Company Information. Retrieved on February 27th, 2013, from http://www.starbucks.com/about-us/company-information

Starbucks Gossip, (2013). The new most-expensive Starbucks drink costs $47.30. Retrieved on February 27th, 2013, from

Starbucks Store, (2013). Coffee. Retrieved on February 27th, 2013, from

The New York Times, (2012). Starbucks Corporation. Retrieved on February 27th, 2013, from

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Title: Ethics in Marketing Research The Tobacco Industry in America

  • Total Pages: 10
  • Words: 3027
  • Bibliography:8
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: The paper must be on Ethics in Marketing Research focusing on the Tobacco Industry.

Information must discuss:
the purpose of marketing research

why are ethics important to marketing research

give basic history on tobacco industries in general (philip morris, BAT, RJR etc.)

marketing ethcial issues in tobacco industry-

deceptive marketing and unethical practices in marketing research.

-discuss manipulation of research to favor products.
how market research is the basis for other marketing decisions such as advertising (magazine ads, sponsorship of sporting events etc.., packaging (camel and pink and black box targeting fashion-conscious women and identifying new target markets (women and adolescents).

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Bibliography:

BIBLIOGRAPHY

AMA. Ethical Norms and Values for Marketers. American Marketing Association, 2010.

Retrieved on October 20, 2010 from http://www.marketingpower.com/About AMA/Pages/StatementofEthics.aspex

Clay, Rebecca A. Advertising to Children: Is It Ethical? Vol 3 # 8 Monitor on Psychology: American Psychological Association, 2000 Retrieved on October 20,

2010 from http://www.apa.org/monitor/sep00/advertising.aspx

Ferrell, Linda. Marketing Ethics. Cengage Learning: Houghton Mifflin Company, 2006.

Retrieved on October 21, 2010 from http://college.cengage.com/business/modules/marktngethics.pdf

Kumar, K. Rajsh and Kandasamy, C. Ethics in Marketing Research. Indian MBA: Indian

MBA.com, 2010. Retrieved on October 20, 2010 from http://www.indianmba.com/Faculty_Column/FC1168/fc1168.html

King, Charles III and Siegel, Michael. The Master Settlement Agreement with the Tobacco Industry and Cigarette Advertising in Magazines. The New England Journal

of Medicine: Massachusetts Medical Society, 2001. Retrieved on October 20, 2010

from http://www.nejm.org/doi/full/10.1056/NEJMsa003149#t=articleDiscussion

Marketing Teaching. Introduction to Marketing Research. Marketing Teacher, Ltd., 2010.

Retrieved on October 20, 2010 from http://marketingteacher.com/lesson-store/lesson-marketing-research.html

McGrew, Jane Lang. History of Tobacco Regulation. National Commission on Marihuana and Drug Abuse: The Drug Library, 2010. Retrieved on October 20, 2010

from http://www.druglibrary.org/schaffer/library/studies/nc/nc2b.htm

Randall, Vernellia R. The History of Tobacco. School of Law: Boston University

Medical Center, 1999. Retrieved on October 20, 2010 from http://academic.udayton.edu/health/syllabi/tobacco/history.htm

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Title: Marketing

  • Total Pages: 4
  • Words: 1153
  • Sources:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Using the Internet or other resources, locate an article that discusses the relationship between marketing research and marketing strategy and tactics. In a 700-1,050-word paper, write a brief summary of the article describing the purpose of the marketing research and assessing the importance of this research in relation to the organization?s marketing strategy and tactics.

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Sources:

References

Choudhury, P. & Cui, G. (2003). Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework. Journal of Consumer Affairs, 37(2), 364.

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