Cigarettes became popular among World War soldiers as "soldier's smoke (Randall 1999)." Camel held 45% of the U.S. cigarette market by 1923 while Philip Morris produced women's cigarette, described as "mild as May." The American Tobacco Company produced Lucky Strike for women and captured 38% of the market. The number of female teenage smokers increased three times between 1925 and 1935 alone. In the spirit of competition, the American Tobacco Company in 1939 launched Pall Mall, which made it the largest tobacco company in the U.S. Cigarette sales went up higher during World War II when cigarettes even became part of soldiers' C-rations with food. Tobacco companies sent free cigarettes to soldiers at war. When they went home, they were a steady source of income to these companies. Alongside in the 50s, more and new evidence about the link between smoking and lung cancer was turning up. Tobacco companies first...
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