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Essay Instructions: In this case we will be looking at the top management team at Toyota and analyze how they use structure, controls and culture to implement their strategy and fulfill their corporate mission.

Step One: After reviewing th background materials on strategy and structure, controls, and culture, readi the following article:

Norihiko Shirouzu. (2010, April 14). Inside Toyota, Executives Trade Blame Over Debacle. Wall Street Journal (Eastern Edition), p. A.1. Retrieved May 17, 2010, from ABI/INFORM Global. http://proquest.umi.com/pqdweb?did=2008216551&Fmt=4&clientId=29440&RQT=309&VName=PQD

Step Two: Research the company annual report to get information about the structure, contols, and culture of Toyota from the company perspective.

Step Three: In a 2-3 page paper, comment on how one or more of these implementation factors may account for the Toyota safety scandals and the company's current failure to accomplish their mission.

The case question is:
How do the strategic implementation factors contribute to the safety scandals currently facing Toyota?

This is a very big question. I do NOT expect you to answer all of it. Feel free to concentrate and go in depth on any one of these three, the structure, culture, and controls. You may pick one of these and really get in to depth. OR you can take all three of these issues and give a cursory overview of how these factors have impacted Toyota's ability to achieve their mission.

Case expectations:
If you choose to examine one factor, depth will be more important tha breadth. If you go with all three, breadth is more important than depth. Ether way, discuss both the pros and cons of Mr. Hurd's effectiveness at implementation. As always, organize your paper for clarity and document your sources.

Essay Instructions: Business Plan

"Starbucks"

General instructions
-Your plan should be typed, single spaced, with 1-inch margins all around and font size 12.
-Use bullet points, charts, tables, and illustrations wherever appropriate.
-Your plan should be readable as a stand-alone document, so don?t simply answer the questions in the outline above; instead, provide a clear, succinct, and self-contained narrative that happens to address the relevant points from the outline.
-All reports should be written in first person, i.e., you work for the firm.
-For your business plan report, please take care to paraphrase your research information, not simply copy what someone else has written.
-Please provide a bibliography with your report. The style for the bibliography can be MLA or APA. If you are unsure about format, you can google for a sample.

2 Sections;
1) Management team (1/2 to 1 page)
-Who runs the company?
-What are their respective roles? Who is responsible for what?
-What experience/skills do senior managers have that relates to the business, e.g., education, prior work experience, other unique qualities?
-How are senior managers paid? (Percentage of profits? Salaries? Bonuses?)

2) Personell (1/2 to 1 Page)
-How many employees work for the firm? Full/part time?
-What are their roles/titles?
-What skills must they have?
-How are they paid? (Wages, salaries, bonuses, commissions, ownership potential ??) Benefits?

Essay Instructions: Background:
• Company name = Post Thinkers & Creators, Inc.
• Company is located in Waterbury, CT,
• Has a global presence through a website.
• The company provides courseware and courseware consulting for innovation.
• There are 2,000 employees, mostly working out of their own homes in the U.S.
• The natural workgroup is co-located and operates the warehouse/ distribution facility.
• With the rapid downturn in the U.S. and global economy, the company has lost 2 of its 5 major customer accounts.
• The company is also facing severe shortages of capital.


Assignment:
• Identify strategies and ideas for possible implementation to help in addressing this dire company forecast from the prospective and scope of the Departmental Management Team
• Where scope begins
• Where scope ends
• Address where we can fix the above and steps as to how
• Business strategy to address shortages of capital and the loss of 2 major accounts
• Research courseware firms and how they operate and address above issues
• Solid, well written Abstract
• Solid, well written Conclusion

Essay Instructions: Project Overview: Critically research the academic debate on the possible (positive and/or negative) impact of short-term business activities such as pricing and promotional activities on long-term brand building processes, respective on brand equity. Discuss any obstacles and opportunities as well in order to identify any relationship or impact.

Overall aim: To enable students to demonstrate their understanding of the importance and function of brand management.

NOTE: GIVE REFERENCES AND EXAMPLES AND DISCUSS IN RESPECT TO THE HOSPITALITY INDUSTRY THROUGHOUT THE PAPER.

Learning outcomes:

1. Describe the roles and objectives of a brand manager and a brand management team
2. Demonstrate how to measure brand equity in a hotel company
3. Discuss ways to improve and leverage brand equity
4. Describe the process of profiling a consumer’s brand knowledge
5. Discuss how to introduce and name new products

Organisation and methodology

1. Research on any aspects, affecting BE.




Assessment tasks & weighting:

TASKS: Research on academic debate 40%
Research on impact and/or relationships 40%
Appropriate referencing 10%
Appropriate English 10%