Ikea Essays and Research Papers

Instructions for Ikea College Essay Examples

Title: IKEA USA Critically discuss culture US impact IKEA company brand Using academic models identify key cultural factors explain impact marketing mix 4Ps 7Ps Finally provide future justified recommendations company

  • Total Pages: 2
  • Words: 898
  • Sources:10
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: IKEA in the USA.

Critically discuss how ?culture? in the US may impact upon IKEA company and brand. Using at least one academic models identify key cultural factors and explain how these would impact, if at all, on the marketing mix (4P?s or 7P?s). Finally provide future, justified, recommendations to the company.

- cultural dimension comparison
- risk vs trend
- cultural clusters

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References

Abbing, E.R. (2010). Brand-driven Innovation: Strategies for development and design. Lausanne, Switzerland: AVA Academia.

Berger, P.L. & Huntington, S.P. (2012). Many globalizations: Cultural diversity in the contemporary world. Oxford: Oxford University Press.

Davis, J. (2010). Competitive success: How branding adds value. Chichester, West Sussex, U.K: John Wiley.

Daw, J. (2006). Cause-marketing for nonprofits: Partner for purpose, passion, and profits. Hoboken, NJ: Wiley.

Gitman, L.J., & McDaniel, C.D. (2009). The future of business: The essentials. Mason, OH: South-Western Cenage Learning.

Grant, J. (2009). The Green Marketing Manifesto: Epub Edition. John Wiley & Sons Inc.

Hulte-n, B., Broweus, N., & Dijk, M. (2009). Sensory marketing. Basingstoke: Palgrave Macmillan.

Koggel, C.M. (2006). Moral issues in global perspective. Peterborough, Ont: Broadview Press.

Pasiuk, L. (2010). Vault guide to the top retail employers. New York: Vault Inc.

Woodside, A.G. (2010). Organizational culture, business-to-business relationships, and interfirm networks. Bingley, UK: Emerald.

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Title: Company Research

  • Total Pages: 3
  • Words: 968
  • References:4
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Select a company you are familiar with.

"IKEA"

Prepare a 1- to 2-page detailed outline. Include information on the following topics:

? What forecasting techniques does this company use?
? How does your selected organization prepare budgets?
? What MRP concepts do you see with regard to your organization?

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References:

References:

Hope, J. & Fraser, R. (2003, September). Beyond Budgeting. Executive Book Summaries, 25(9).

Retrieved from http://www.businesstraining.com.mx/egaii/docs/Beyond%20Budgeting.pdf

"IKEA Marketing Strategy." (n.d.). IKEA United Kingdom -- Student Info. Retrieved August 8,

2012, from http://www.ikea.com/ms/en_GB/about_ikea/press_room/student_info.html

"IKEA Updates Forecasting Long Heads." (2006, October 24). ComputerWeekly.com. Retrieved August 8, 2012, from http://www.computerweekly.com/news/2240078789/Ikea-updates-forecasting-for-long-leads

Jonsson, P., Rudberg, M. & Holmberg, S. (2008). Global Supply Chain Planning at IKEA.

Retrieved August 8, 2012, from http://www.plan.se/files/Jonsson_Rudberg_Holmberg_08.pdf

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Title: SWOT analysis of IKEA

  • Total Pages: 4
  • Words: 1281
  • Works Cited:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: The SWOT analysis must deal only with the global threats to the IKEA company whithin the following parameters:
Ethical management Tactics, The reduction of cash from the capital markets (within this section look at the ability for the company to restructure its debt in order to maintain and or grow market share) and finally, look at any new entrants into the market that may cause Ikea problems. Give brief recommendations for all three threats.

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Works Cited:

Capell, K.; Sains, A.; Lindblad, C.; Palmer, A.; Bush, J.; Roberts, D. & Hall, K. (2005). IKEA: How the Swedish retailer became a global cult brand. Business Week. Retrieved October 23, 2011 from http://www.businessweek.com/magazine/content/05_46/b3959001.htm

QuickMBA. (2010). SWOT analysis. QuickMBA.com. Retrieved October 23, 2011 from http://www.quickmba.com/strategy/SWOT/

IKEA. (2010). IKEA named one of the 'world's most ethical companies' for fourth consecutive year in 2010. IKEA Press Release. Retrieved October 23, 2011 from http://www.prnewswire.com/news-releases/ikea-named-as-one-of-the-worlds-most-ethical-companies-for-fourth-consecutive-year-in-2010-89384407.html

IKEA.com. (2011) various pages. Retrieved October 23, 2011 from http://www.ikea.com/ms/en_CN/about_ikea/press/press_releases/annual_report.html

RIA Novosti. (2010). IKEA withdraws appeal against $130 million debt. RIA Novosti. Retrieved October 23, 2011 from http://en.rian.ru/business/20101206/161648638.html

Wadsworth, M. (2007). IKEA exposed over child labour and green issues. The Latest.com. Retrieved October 23, 2011 from http://www.the-latest.com/ikea-slammed-over-child-labour-and-green-issues

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Title: I writing a case analysis IKEA The essays I received helped tremendously I continue order custom essay's semester guide writing case analysis Thanks

  • Total Pages: 3
  • Words: 951
  • Bibliography:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: I am writing a case analysis about IKEA. The essays I have received thus far have helped me tremendously. I will continue to order these custom essay's throughout the semester to help guide me in writing my own case analysis. Thanks!

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Works Cited:

China Daily. (2003). IKEA's low price strategy remains. China Daily. Retrieved November 20, 2011 from http://www.chinadaily.com.cn/en/doc/2003-08/27/content_258713.htm

Ikea 2009 Annual Report. Retrieved November 20, 2011 from http://www.ikea.com/ms/en_CN/about_ikea/press/press_releases/annual_report.html#

Ikea.com (2011). Retrieved November 20, 2011 from http://franchisor.ikea.com/showContent.asp?swfId=concept3

QuickMBA. (2010). Porter's generic strategies. QuickMBA.com. Retrieved November 20, 2011 from http://www.quickmba.com/strategy/generic.shtml

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