IKEA in the U.S.A.

How 'culture' in the U.S. may impact upon IKEA company and brand

People at IKEA are well-known for living on a slender means, working hard, and being innovative to maximize the use of limited resources. At IKEA, wasting resources is a grave sin. This has become a characteristic of the entire company. This culture of doing things is at the core of the company's approach of keeping low prices. However, IKEA does not compromise quality for the sake of costs. It has a global reputation for quality, safety that customers can trust, and prides itself in providing the appropriate quality in all situations (Daw, 2006). The company's product range is broad in various ways: the situation is the same in all its stores. The product line is wide, comprising of everything a customer will need to furnish a home. The style is wide; it provides just...
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