Hotel Essays and Research Papers

Instructions for Hotel College Essay Examples

Title: Hotel use of IMC

  • Total Pages: 8
  • Words: 2531
  • Bibliography:15
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: The student should carry out research into any existing hotel brand and its use of IMC, and critically analyse the used IMC strategy and tools creating brand awareness and maintain brand equity. This research paper should be written as a case study.

Research on IMC and its application with respect to brand equity in the hospitality industry. Analyse all existing research on IMC and its contribution to BE.

* Concerning graphs and tables they have to be put in the appendixes

* Max 5 appendixes

* Brief description of the company background

* IMC researches must be based on what it is, how it is applied and how do they help to achieve the company? objectives

* You can ask a bunch of questions instead of a proper conclusion

* Not too much academic

* The Objective is to be able to put the academic researches and other findings as a case study

* What hotel companies are doing in term of IMC and brand management (descriptive part), Why are they doing so? (Critical part) and how are they doing so? (critical and descriptive part)

* Don?t follow strictly the ?style? of the case study

* Chapter 5, 6 and 7 are useful for the assignment

* CRM is a part of IMC strategy

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Bibliography:

References

Brassington, F. & Pettitt, S. (2006). Principles of Marketing, 4th Edition. Harlow: Prentice-Hall.

Chitty, W. (2011). Integrated Marketing Communication, 3rd Edition. South Melbourne: Cengage Learning.

Gustafsson, A., Johnson, M.D. & Roos, I. (2005). "The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention," Journal of Marketing, 69 (4): 210-218.

Hotelier Middle East Staff, (2012, 04, 25). Starwood commits 75% of marketing spend to digital. Retrieved on September 15th, 2013, from

Kapferer, J. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking, 5th Edition. Philadelphia: Kogan Page.

Keller, K.K. & Parameswaran, M.G. & Jacob, I. (2011). Strategic Brand Management: Building, Measuring and Managing Brand Equity, eBook. New Delhi: Pearson.

Pickton, D. & Broderick, A. (2005). Integrated Marketing Communications, 2nd Edition. Upper Saddle River, N.J.: Prentice Hall Financial Times.

Shimp, T.A. (2003). Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications, 6th Edition. Mason, Ohio: South-Western.

Starwood Hotels and Resorts Worldwide, Inc. (2013). About Us. Retrieved on September 15th, 2013, from

Starwood Hotels and Resorts Worldwide, Inc. (2013). Aloft Broacher. Retrieved on September 15th, 2013, from

Starwood Hotels and Resorts Worldwide, Inc. (2013). Annual Report 2012. Retrieved on September 15th, 2013, from http://development.starwoodhotels.com/writable/resources/2012_hot_annual_report.pdf>

Starwood Hotels and Resorts Worldwide, Inc. (2013). Company Overview: Starwood Hotels & Resorts Worldwide, Inc. Retrieved on September 15th, 2013, from

Temporal, P. (2010). Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition. Singapore: John Wiley & Sons.

Verma, H.V. (2006). Brand Management: Text and Cases, 2nd Edition. New Delhi: Excel Books.

Vorhies, D.W. & Morgan, N.A. (2005). "Benchmarking Marketing Capabilities for Sustainable Competitive Advantage," Journal of Marketing, 69 (1): 80-94.

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Title: This assignment past due I finish I pass Assignment 1 Week 4 Assignment 1 Your Hotel part 1 Imagine planning open a hotel largest chain U.S. Good planning essential success a things running Write a 4 6 page paper 1

  • Total Pages: 4
  • Words: 1233
  • Sources:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: This assignment is past due but I still need to finish it so that I can pass it in later:

Assignment 1 (Week 4):

Assignment 1: Your Hotel, part 1

Imagine you are planning to open a hotel-the first in what will most certainly be the largest chain in the U.S Good planning is essential to success, and you have a few things you need to do before you can get up and running.

Write a 4-6 page paper in which:

1. Explain where the hotel industry is in its economic cycle. Be specific and provide evidence to suppoet your position.
2. Analyze the local economic and demographic conditions and determine which segment your hotel should be part of. Explain your rationale.
3. Develop an organizational chart detailing the relationship of hotel departments? with the front office and discuss responsibilities of each front position.
4. Develop a strategy to forecast and manage customer reservations and set room rates that ensure your hotel?s profitability.
The format of the report is to be as follows:
? Typed, double spaced. Times New Roman font (size 12), one inch margins on all sides, APA format.
? Use headers for each of the subjects being covered, followed by your response.
? In addition to the 4-6 pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor?s name, the course title and the date.
Note: You will be graded on the quality of your answers, the logic/organization of the report, your language of the report skills, and your writing skills.

The assignment will be graded using the following rubric:

The assignment will be graded using the following rubric:


detailing the
relationship of
hotel departments
with the front office
and discussed
responsibilities of
each front office
position.
Completed with 80-
89% accuracy,
thoroughness, and
logic.
Fully developed an
organizational chart
detailing the
relationship of
hotel departments
with the front office
and discussed
responsibilities of
each front office
position.
Completed with 90-
100% accuracy,
thoroughness, and
logic.
4. Develop a
strategy to
forecast and
manage customer
reservations and
set room rates
that ensure your
hotel?s
profitability.
Did not complete
the assignment or
did not develop a
strategy to forecast
and manage
customer
reservations and set
room rates that
ensure your hotel?s
profitability;
omitted information
and/or included
irrelevant
information.
Completed with
less than 60%
accuracy,
thoroughness, and
logic.
Partially developed
a strategy to
forecast and
manage customer
reservations and set
room rates that
ensure your hotel?s
profitability;
omitted some key
information.
Completed with 60-
79% accuracy,
thoroughness, and
logic.
Sufficiently
developed a
strategy to forecast
and manage
customer
reservations and set
room rates that
ensure your hotel?s
profitability.
Completed with 80-
89% accuracy,
thoroughness, and
logic.
Fully developed a
strategy to forecast
and manage
customer
reservations and set
room rates that
ensure your hotel?s
profitability.
Completed with 90-
100% accuracy,
thoroughness, and
logic.
5. Clarity
Did not complete
the assignment or
explanations are
unclear and not
organized.
(Major issues)
Explanations
generally unclear
and not well
organized.
(Many issues)
Explanations
generally clear
and/or organized.
(Minor issues)
Explanations very
clear and well
organized.
(Added helpful
details)
6. Writing ?
Grammar,
Did not complete
the assignment or
Had 6-7 different
errors in grammar,
Had 4-5 different
errors in grammar,
Had 0-3 different
errors in grammar,
? 2011 Strayer University, All Rights Reserved. This document contains Strayer University Confidential and
Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part,
without the expressed written permission of Strayer University.
HTM 280 Student Version 1116 [1082 ?5/26/11] Final Page 11 of 23
sentence
structure,
paragraph
structure,
spelling,
punctuation, and
APA usage.
had 8 or more
different errors in
grammar, sentence
structure, paragraph
structure, spelling,
punctuation, or
APA usage. (Major
issues)
sentence structure,
paragraph structure,
spelling,
punctuation, or
APA usage. (Many
issues)
sentence structure,
paragraph structure,
spelling,
punctuation, or
APA usage. (Minor
issues)
sentence structure,
paragraph structure,
spelling,
punctuation, or
APA usage.
WEEK

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Sources:

Works Cited:

De Lollis, B. (2012). Signs show slowing of hotel growth. USA Today. Retrieved November 21, 2012 from http://travel.usatoday.com/hotels/post/2012/09/slight-signs-that-usas-hotel-market-recovery-is-slowing/70001237/1

Eggler, B. (2012). Even a booming tourism industry won't solve New Orleans' fiscal problems. The Times-Picayune. Retrieved November 21, 2012 from http://www.nola.com/politics/index.ssf/2012/10/even_a_booming_tourism_industr.html

Enterprise Plus. (2012). Hotel organization chart. Enterprise Plus. Retrieved November 21, 2012 from http://www.enterpriseplus.net/hotel.pdf

Turner, C. (2010). The state of the U.S. hotel industry. Seeking Alpha. Retrieved November 21, 2012 from http://seekingalpha.com/article/230331-the-state-of-the-u-s-hotel-industry

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Title: Hotel Vendome Fire and Collapse

  • Total Pages: 4
  • Words: 1351
  • References:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Dear Writer,

I am taking a building construction class for fire science. My essay needs to have background of the fire & what led up to the collapse.

Topic: Hotel Vendome Fire & Collapse
Boston, MA
June17,1972
(Killing 9 firefighters)

Needs: Cover page & work cited page
1200 words in length, 12pt font, with double spaced lines, in MLA format

Thank you for all your hard work!!!
Denise

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References:

Works Cited:

CROMBIE, EDWARD. "Significant Fires - the Vendome Hotel Fire." Hooks & Irons. EDWARD CROMBIE, 11 June 2011. Web. 25 Apr. 2012. .

Fire Rescue Magazine. "Hotel Vendome: Remembering the Worst Firefighting Tragedy in Boston's History - My Firefighter Nation." My Firefighter Nation. Firefighter Nation, 17 June 2010. Web. 25 Apr. 2012. .

"Investigation of Collapse at the Hotel Vendome." Internet Archive. USA Government Documents. Web. 25 Apr. 2012. .

"Learning the Lessons from the Past." The Company Officer. Elsevier Public Safety and Hosted Bloggers. Web. 25 Apr. 2012. .

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Title: Topic You independent owner a story hotel business district a major city population 100 000 live Write a 4 page paper APA format The writer references Please writer follow outline 1 Introduction a

  • Total Pages: 4
  • Words: 1307
  • Works Cited:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Topic: You are an independent owner of a six story hotel in the business district in a major city (population at least 100 000) near where you live. Write a 4 page paper in APA format. The writer can use own references. Please writer follow the following outline:

1. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper

2. Body
a. The hotel?s risk manager self-insured a property risk for one year. The following year, even though no losses had occurred, the hotel risk manager purchased property insurance to address risk. What is the best explanation for the change in how the risk was handled, even though no losses had occurred?
b. Property and casualty insurance can be marketed under different marketing systems. Compare the independent agency system with the exclusive agency system with respect to each of the following: 1. Number of insurers represented by the agent, 2. Ownership of policy expirations, 3. Differences in the payment of commissions. Which choice is best for the hotel to consider ? an independent agency system or an exclusive agency system?
c. Assume that the hotel?s property insurer is Delta insurance. Delta insurance is a property insurer that enters into a surplus ?share reinsurance treaty with Eversafe Re. Delta has a retention limit of $200 000 on any single building, and up to nine lines of insurance may be ceded for Eversafe. A building valued at $1,600,000 is insured with Delta. Shortly after the policy was issued, a severe windstorm caused an $800 000 loss to the building. 1. How much of the loss will Delta pay? 2. How much of the loss will Eversafe pay? 3. What is the maximum amount of insurance that Delta can write on a single building under the reinsurance agreement? Explain your answer.

3. Conclusion and Recommendations

Writer moriks58 tackled similar assignment last week, this builds on the first one.

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Excerpt From Essay:
Works Cited:

References:

Hoyt, R.E., Dumm, R.E. & Carson, J.M. (2006, May). An Examination of the Role of Insurance Producers and Compensation in the Insurance Industry. Retrieved March 2, 2013, from http://www.aiia.org/flat/contigencyreport.doc

Rushmore, S. (2010, March). Managing Risks Part of Managing Hotels. Retrieved March, 2, 2013, from http://www.hvs.com/Content/2989.pdf

"Types of Reinsurance and Reinsurance Program Design." (n.d.). Chapter 2. Retrieved March 2, 2013, from http://www.aicpcu.org/comet/programs/are/assets/docs/ARe144.pdf

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