Honda Essays and Research Papers

Instructions for Honda College Essay Examples

Title: Honda Jet Coporate Flight

  • Total Pages: 5
  • Words: 1399
  • Works Cited:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Honda Jet Flight Department Analysis:
1) Introduction/Abstract
2)It will analyze an active corporate flight department,
3)describing its current state and capacity.
4) Conclusion from finding
The analysis will be around five pages and follow APA format.

Caution: writer--- Honda Jet is underdevelopment coporate.

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References

Business Wire (2012, Oct 29). Honda Aircraft Company Begins Honda Jet Production: Highlights Program Progress at NBAA 2012. Press Release: Business Wire. Retrieved 7th October, 2012 from http://www.marketwatch.com/story/honda-aircraft-company-begins-hondajet-production-2012-10-29.

Honda (2012). Honda Jet. Retrieved 7th October, 2012 from https://hondajet.honda.com/news/Index.aspx.

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Title: Marketing HONDA Current brand strategy Brand Audit Part 1 Honda Useful Resources http www honda ca honda canada http world honda index html http world honda profile philosophy http world

  • Total Pages: 3
  • Words: 969
  • Bibliography:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Marketing
HONDA-Current brand strategy
Brand Audit - Part 1 (Honda)
Useful Resources:
http://www.honda.ca/honda-in-canada
http://world.honda.com/about/index.html
http://world.honda.com/profile/philosophy/
http://world.honda.com/RandD/system/
http://consumerreports.org/cro/2013/02/2013-car-brand-perception-survey/index.htm
http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx
http://www.desrosiers.ca/pdfs/sales.pdf (Sales in Canada Year-to-date)
http://www.newswire.ca/en/story/1095105/honda-canada-reports-annual-sales-for-2012 (2012 Sales)
http://world.honda.com/profile/philosophy/index.html - Honda Mission statement

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References

Gelder, S.V. (2009). Global brand strategy: Unlocking brand potential across countries, cultures & markets. London [u.a.]: Kogan Page.

Heneric, O., Licht, G., & Sofka, W. (2009). Europe's automotive industry on the move: Competitiveness in a changing world. Heidelberg: Physica-Verlag.

Kay, J.A. (2011). Foundations of corporate success: How business strategies add value. Oxford: Oxford University Press.

Roll, M. (2010). Asian Brand Strategy: How Asia Builds Strong Brands. Basingstoke: Palgrave Macmillan.

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Title: Critically evaluate process reconciling dichotomies Honda Motors reference positioning versus developing internal resources dichotomy

  • Total Pages: 2
  • Words: 580
  • Sources:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Critically evaluate the process of 'reconciling dichotomies' at Honda Motors' with reference to the 'positioning' versus 'developing internal resources' dichotomy.

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"Superior operations, proactive care and maintenance, a focus on functional flexibility, wellness and reliability and healthy manufacturing; this is the essence of Honda" (Arnold, P.N.D.). Honda's achievement of this quality standard rests on dismissing the notion of tradeoffs as the only viable strategic solution to polar opposite positions in areas such as: "buyer-supplier relations, work organization, product development processes, and product quality, cost, and delivery" (Mair, A.). The "Honda Way" describes an ongoing process of thought which seeks to develop a best of both worlds solution to problems long considered irreconcilable and mutually exclusive. Of particular interest in the case study is the discussion on positioning vs. developing internal resources dichotomy which has broad implications in "strategic approach to manufacturing, marketing, and product positioning (Mair, A. 1997). Analysis of this overarching dichotomy is best explicated by looking at two instances detailed in the case study; product strategy and production and logistics.

Product strategy for Honda is the continuous development and refinement of technological innovation for their customers. Technological innovation broaches the long held dichotomy of cost vs. benefit, to what extent will capital spending "deliver direct and immediate competitive advantage" (Mair, A. 1997) The development of the CVCC (compound vortex controlled combustion engine) and the VTEC (variable valve timing and lift electronic control) are striking examples of the "refusal to accept taken-for-granted trade-offs to technological change" (Mair, A. 1997). Product strategy is seen also in the design of Honda's automobile line, specifically speed of development process and model replacement. Again the transparent theme of these examples is the reconciliation of long held bifurcations. Development lead times for products which historically took five to six years were reduced by Honda to two years, all without sacrificing quality or increasing costs of production (Mair, A. 1997). Too, model replacement reconstituted the traditional approach between "complete model change in which the whole design process starts from scratch, and the 'facelift' in which only a small number of components are redesigned" (Mair, A. 1997). Honda's approach instituted a hybrid of the two positions with a "rolling or iterative model change program with significant and regular changes to each model (and hence a regular boost to consumer interest)" (Mair, A. 1997)

The logistics and production of Honda's operations reveal the

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Title: In Honda case Honda simultaneously developing hybrids diesel natural gas fuel cell cars a Why Honda chosen strategy Is characteristic company industry Should Honda pick focus efforts important Honda pursue synergies preserve options developing promoting multiple technologies b

  • Total Pages: 2
  • Words: 627
  • References:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: In the Honda case, Honda is simultaneously developing hybrids, diesel, natural gas, and
fuel cell cars.
a. Why do you think Honda has chosen this strategy? Is this characteristic of the
company and industry? Should Honda pick one upon which to focus its efforts or is it
important for Honda to pursue synergies (and preserve its options) by developing
and promoting multiple technologies?

b. Does having a single environmental friendly car standard benefit or hurt consumers?
Does it benefit or hurt car producers?

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