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Essay Instructions: Honda Jet Flight Department Analysis:
1) Introduction/Abstract
2)It will analyze an active corporate flight department,
3)describing its current state and capacity.
4) Conclusion from finding
The analysis will be around five pages and follow APA format.

Caution: writer--- Honda Jet is underdevelopment coporate.

Essay Instructions: Marketing
HONDA-Current brand strategy
Brand Audit - Part 1 (Honda)
Useful Resources:
http://www.honda.ca/honda-in-canada
http://world.honda.com/about/index.html
http://world.honda.com/profile/philosophy/
http://world.honda.com/RandD/system/
http://consumerreports.org/cro/2013/02/2013-car-brand-perception-survey/index.htm
http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx
http://www.desrosiers.ca/pdfs/sales.pdf (Sales in Canada Year-to-date)
http://www.newswire.ca/en/story/1095105/honda-canada-reports-annual-sales-for-2012 (2012 Sales)
http://world.honda.com/profile/philosophy/index.html - Honda Mission statement

Essay Instructions: Critically evaluate the process of 'reconciling dichotomies' at Honda Motors' with reference to the 'positioning' versus 'developing internal resources' dichotomy.

Essay Instructions: In the Honda case, Honda is simultaneously developing hybrids, diesel, natural gas, and
fuel cell cars.
a. Why do you think Honda has chosen this strategy? Is this characteristic of the
company and industry? Should Honda pick one upon which to focus its efforts or is it
important for Honda to pursue synergies (and preserve its options) by developing
and promoting multiple technologies?

b. Does having a single environmental friendly car standard benefit or hurt consumers?
Does it benefit or hurt car producers?